American Saddlebred Horse & Breeders Association, Inc.

1. We set the standard for an organization that has ethical standards for treatment of the breed, exhibitors, owners and members.
2. Operational excellence.
3. Growth of the breed.
4. Growth of membership and enthusiasts.
5. Growth of the middle market.
6. Develop comprehensive marketing programs to promote the breed.
7. Develop economic support for ASHBA objectives.
8. Outstanding communication and education.

1. Establish a Code of Ethics and Conduct for members and horses; provide consistency and transparency in the judging system; operate with financial integrity and transparency including financial integrity in transfers and registrations; support equine welfare and advocacy mission.
2. Create an operational organization that will work structurally, administratively and fully executive for the benefit of the breed and members.
3. Establish meaningful breeding programs and pathways for every level of horse.
4. Address the affordability of participating in and ownership of American Saddlebreds; increase horse show attendance and make them fun.
5. Increase geographic presence; collaborate with other equine organizations (USEF, UPHA).
6. Develop a comprehensive marketing plan.
7. Establish meaningful affinity programs, sponsorship programs, grant plan, revenue generating opportunities, volunteer and network program, and incorporate saddle seat into collegiate level equine programs.
8. Keeping all interested parties informed of ASHBA activities to support strategic plan objectives to: the board, charter clubs, members, other trotting breeds, with UPHA, with the ASB Museum, visitors and equine enthusiasts, and with USEF; to listen well; to share best practices with charter clubs, lesson programs and horse shows; develop educational videos and presentations.

Through staff, collaboration with other equine organizations, consultation with outside sources, communicating with membership, and work with committees and sub-committees, we are capable of meeting our goals.

-Establish Code of Ethics and Conduct – Code of Conduct established in 2018.
-Provide consistency and transparency in the judging system – ASHBA took over the education of licensed officials from the United States Equestrian Federation in 2019.
-Operate with financial integrity and transparency – Awarded Platinum Seal from Candid in 2022 representing the highest level of non-profit recognition for accountability and transparency.
-Create an operational organization that will work structurally, administratively and fully executive for the benefit of the breed and members – American Saddlebred Registry merged into American Saddlebred Horse Association to form American Saddlebred Horse and Breeders Association in 2021.
-Establish meaningful breeding programs – Breeders Challenge established in 2020, Half Saddlebred Futurity established in 2021 and Breeder Excellence Grants established in 2022.
-Establish meaningful support for horse shows – Horse Show Grant program established in 2020 to help struggling shows in underserved areas.
-Pathways for every level of horse – National Select Series program started in 2019 to encourage more people to show American Saddlebreds by providing classes where horses from the same relative level can compete against each other.
-Develop comprehensive marketing program – Marketing and Communications Manager position created in 2018 to develop and execute a comprehensive marketing program including social media platforms.
-Establish meaningful affinity programs – Affinity program established for members in 2018 which provides over 30 member discounts from well-known national companies
-Establish sponsorship programs – Development Manager position created in 2021 to develop and execute comprehensive sponsorship and giving programs.