American Massage Therapy Assn HQ

ADVANCE THE ART, SCIENCE, AND PRACTICE OF MASSAGE THERAPY. THIS IS ACCOMPLISHED BY ADVOCATING PROFESSIONALISM THROUGH COLLABORATIVE DEVELOPMENT OF EDUCATIONAL REQUIREMENTS, UPHOLDING ACCREDITATION AND BOARD CERTIFICATION, PROACTIVELY PURSUING FAIR AND CONSISTENT MASSAGE THERAPY LICENSURE IN EVERY STATE, REQUIRING CONTINUING EDUCATION, AND STANDING FOR PROFESSIONAL ETHICS AND STANDARDS. IN ADDITION, AMTA FINANCIALLY SUPPORTS THE MASSAGE THERAPY FOUNDATION, TO FURTHER ADVANCE THE PROFESSION THROUGH RESEARCH AND EVIDENCE-INFORMED PRACTICE OF MASSAGE THERAPY.

CREATE DEMAND FOR MASSAGE THERAPY AS A ROUTINE PART OF SOCIETY'S HEALTH AND WELL-BEING. THIS IS ACCOMPLISHED THROUGH TWO MAJOR PROGRAMS PROVIDED AS A PUBLIC SERVICE: AMTA'S FIND A MASSAGE THERAPIST FREE NATIONAL LOCATOR SERVICE AND THE CONSUMER AWARENESS PROGRAM - THE ASSOCIATION CONTINUES TO BE THE VOICE OF THE PROFESSION. OUR ACTIVE MEDIA RELATIONS, PUBLIC RELATIONS, AND HEALTHCARE AND CORPORATE AWARENESS PROGRAMS EDUCATE THE PUBLIC ABOUT THE BENEFITS OF MASSAGE THERAPY, WHAT TO EXPECT FROM A PROFESSIONAL MASSAGE, AND HOW TO FIND QUALIFIED PRACTITIONERS AND SCHOOLS. OUR INFORMATION REACHED MORE THAN 360 MILLION READERS, VIEWERS, AND LISTENERS IN 2021.