The Orpheum Theatre

Memphis, TN   |


The mission of the Orpheum Theatre Group is to enhance the communities it serves by utilizing the performing arts to entertain, educate and enlighten while preserving its venues: the historic Orpheum Theatre and the Halloran Centre for Performing Arts and Education.

Ruling year info


President & CEO

Mr. Brett Batterson

Main address

203 S Main St

Memphis, TN 38103 USA

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NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The Orpheum Theatre Group's focus is on becoming truly inviting to the entire Memphis community. OTG recognizes its role in Memphis and the Mid-South as a large, historical arts organization that bears the responsibility of being equitable and inclusionary in producing and presenting programs, and accessible to people from all cultures, backgrounds, abilities, and financial circumstances. The arts play a vital role in creating safe spaces for all people. OTG also recognizes that in order for community members in a city with a nearly 25% poverty rate to have access to arts programming, we have to provide that programming without placing a financial burden on families and patrons. One of our largest goals as an organization is securing funding for an endowment that will cover the cost of all Education programming, relieving participants of all financial responsibility and widening access across our community.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Student Matinee Series

The Student Matinee Series brings the best of touring children’s theatre to the Orpheum and Halloran Centre. These shows are designed with young audiences in mind, and each production has a direct connection to other core curricula outside of the arts that teachers can use to supplement time in the classroom. The Orpheum’s Student series is the only one in the region to bring international performers to its venue, and programming caters to students ages kindergarten through high school. 38,000 - 41,000 students will experience the performing
arts through this series annually.  The Orpheum Theatre Group grants 6,000 - 9,000 complimentary tickets to qualifying classrooms annually.

Population(s) Served
Children and youth

The Orpheum’s annual High School Musical Theatre Awards (HSTMAs) recognizes achievements in all areas of high school musical theatre. The ceremony is modeled after the Tony Awards and is part of the National High School Musical Theatre Awards which includes 30 programs across the country. Participants include as many as 36 schools across three states, and over 250 students will perform on the historic Orpheum stage during the ceremony. The Best Actor and Best Actress winners move on to compete at the national level in New York City. The HSTMAs bring students together over a common love of the performing arts and encourage them to celebrate each other’s creative successes. The HSTMAs take place at the Orpheum Theatre.

Population(s) Served

In partnership with Shelby County Schools, Arts Integrated Teacher Training invites teachers to be coached by Kennedy Center teaching artists in the methods and execution of arts integration in the classroom through 6 to 7 workshops as well as a week-long Summer Institute.

Population(s) Served
Children and youth

From June through July, the Orpheum offers a broad range of week-long camps that work to introduce students to the stage and enhance their creative skills. Programs include Rising Stars Camp (grades 4-6), Junior Broadway Boot Camp (grades 7-9), Senior Broadway Boot Camp (grades 10-12), Musical Theatre Intensive (for students serious about pursuing a career in musical theatre), and Technical Theatre Intensive (for students interested in pursuing a career in technical theatre). Rising Star and Broadway Boot Camps culminate in a program that the students write, direct, and perform. Through the generosity of its donors and sponsors, the Orpheum is able to offer scholarships to students and families who need financial assistance.

Population(s) Served

Mending Hearts Camp (MHC) welcomes students entering grades 3-8 who have experienced the death of one or both parents. Surrounded by a community of peers who have experienced a similar loss, campers explore their creativity through acting, singing, dance, and design classes, giving them the ability to express themselves and build self-confidence as they collaborate to create a culminating showcase. Professional healing counselors provide support and lead group sessions throughout the two-weeks. We also invite three to four adults who lost a parent as a child to share their story, exposing campers to people who survived trauma similar to theirs and giving them hope for the future. In summer 2019, OTG expanded the program, offering two 2-week sessions, one for students entering 3rd-5th grade and the second for those entering 6th-8th, reaching nearly 100 campers throughout the summer.

Population(s) Served
Children and youth
Economically disadvantaged people

ACTs of Engagement (ACTs) is an umbrella program for projects that engage students and members of the community in collaborative, creative art making and storytelling. ACTs have included Listen Up!, From Where I Stand, and History Around Memphis Poetry Slam. Listen Up! is a collaboration between OTG, the National Coalition of 100 Black Women, the Butterfly Effect Mentorship Program, Douglass High School, and Memphis Academy of Health Sciences High School that creates and records an original storytelling documentary, digitally encapsulating the experiences of the program participants. Students participate in every aspect of filmmaking, exposing them not only to the process of devising and writing, but also to the technology-based part of the process that they are not likely to have access to outside of the program.

The Listen Up! LEGACY2 film follows the journey of young Memphians as they define and shape their individual legacies – addressing themes of family, traditions, and values. The Listen Up! IMPACT film follows the journey of several Memphis-based mentoring programs as they discover the rippling impact of serving others. The program culminates in a presentation of the film they create followed by a community reflection, giving the audience an opportunity to have a dialogue with the student creators about their work and stories.

From Where I Stand (FWIS) is a theatrical storytelling initiative that invites students from around Memphis to share their stories in a collaborative group performance centered around a theme. Students work with Orpheum staff and teaching artists to create an original piece over the course of three months, culminating in a performance for the community, followed by a reflection. In 2019, OTG partnered with Cazateatro Bilingual Theatre Group, Facing History and Ourselves, Refugee Empowerment Program, Stax Music Academy, and Shelby County Schools for the inaugural FWIS initiative.

Population(s) Served

The Teaching Artist Training Program seeks to train local artists and educators to leverage their artistic practice in creating high-quality instruction and facilitation for youth and communities throughout the Mid-South. OTG cultivates an annual cohort of trained teaching artists made up of passionate, energized, disciplined, collaborative, and open-minded artists who represent diverse cultural backgrounds, communities, and artistic disciplines in theatre, music, design, and movement.

With the goal of elevating the standard for teaching artistry in the region, the program aims to equip local, regional, and national artists with the skills to formulate sustainable careers as teaching artists while continuing to enrich the artistic landscape of the cities they choose to reside in. In addition to participating in all mandatory training sessions, participants have required readings, lesson plan drafting assignments, and participate in a sample lesson for evaluation. Mentorship, coaching, and professional development in both artistic practice and pedagogy are ongoing (as available).

Population(s) Served

Classroom Connections bridges core curriculum with Orpheum Theatre Group’s Student Matinee Series through high-quality arts-integrated instruction and engagement. Orpheum Theatre Group will send teaching artists into K-8 classrooms to facilitate THREE one-hour workshops prior to student matinee series performances. These interactive workshops will use state and national standards in the arts and academic subject areas to create meaningful connections to curriculum and deepen the impact of live arts experiences on students. By integrating math, social studies, language arts, and science with specific performances, students will deepen connections between academic curriculum, artistic disciplines, and student matinee performances.

Population(s) Served
Children and youth

Where we work

Affiliations & memberships

Independent Presenters Network - Voting Member 2022

Broadway League Member 2022

National High School Musical Theatre Member 2022

John F. Kennedy Center Partner in Education with Shelby County Schools 2022

Tennesseans for the Arts 2022

Tennessee Presenters Network 2022

American Bus Association 2022

Americans for the Arts 2022

Ass. Of Performing Arts Professionals (APAP) 2022

Association of Fundraising Professionals (AFP) 2022

Cultural Coalition of Memphis 2022

Greater Memphis Chamber 2022

Hospitality Sales Marketing Ass. International (HSMAI) 2022

International Ass. Of Venue Managers (IAVM) 2022

International Entertainment Buyers Ass. (IEBA) 2022

International Performing Arts for the Young (IPAY) 2022

International Ticket Ass. (INTIX) 2022

Memphis Tourism 2022

Metro Memphis Attraction Association (MMAA) 2022

Mid-South LGBT Chamber of Commerce 2022

Momentum Non-Profit Partners 2022

Public Relations Society of America (PRSA) 2022

South Main Association 2022

Teaching Artists Guild 2022

Theatre for Young Audiences (TYA/USA) 2022

Toastmaster International - Talking in Memphis 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of audience members

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success


Average price of field trip tickets

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success


Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

As we develop and implement new programming, particularly within our Education department, our focus is on widening access across all demographics in addition to creating a safe, welcoming space for marginalized or underserved groups. In recent years, the addition of programs including Mending Hearts Camp and Camp SAY Across the USA: Memphis have brought specialized opportunities to students who may not have access to spaces specifically designed for them elsewhere. In our storytelling projects From Where I Stand and Listen Up, students are given space to own their stories, organize them in an artistic way, and be heard by those closest to them and by the community at large. OTG fervently believes in the power of individuals stories as catalysts for life-changing connection, reconciliation, and empathy. We seek to serve our community by bringing as many stories to light as possible, whether it be through presenting large-scale touring shows at the Orpheum, smaller productions featuring local performers at the Halloran Centre, or showcasing the art produced by students from within our own community. Our Education and Community Engagement department currently runs 22 programs .

Access is our driving motivator and welcoming more community members into our spaces with each new season is our continuing goal. We are also committed to preserving the Orpheum Theatre and maintaining the Halloran Centre facilities, as well as securing an endowment that will allow us to offer Education programming at no cost in the near future.

In 2020, OTG's Board of Directors voted to approve a five-year strategic plan that addresses 5 planks: Preserve & Enhance; Access; Impactful Programs & Services; Finance, Governance, & Development; and Integration.

Orpheum Theatre Group's capabilities lie in its impeccable staff who together run the theatre on a day to day basis, handle large rentals and VIP events, execute all fundraising events and activities, market and sell Broadway shows, and serve over 30,000 through Education programming every year. OTG employs a full-time staff of 35 between the Orpheum Theatre and Halloran Centre. Departments include Operations, Marketing, Education, Development, and Box Office. Part-time staff include Event Staff, IATSE Stagehands, Housekeeping, and FOTO Volunteer Ushers. Artistic staff is hired on an independent, program-specific basis. In March, the Education Department graduated its second Teaching Artist Training program class, welcoming 8 artists who have completed OTG’s 9-week training program to our staff on an independent basis- teaching classes, workshops, and camps. These 8 teaching artists serve as an extension of the Education Department and are on the front lines of our programming, working directly with students and community members.

The Orpheum Theatre Group has had a successful, exciting 2021/22 season, welcoming over 255,000 people to our campus from October 2021 to June 2022. We have worked to achieve our goal of expanding our reach within the Mid-South region through easily accessible, affordable programming that is relevant and beneficial for all members of the community. We have also remained committed to equity and inclusion within our leadership, staff, and programming and we worked throughout the year to better address issues of diversity, representation, and accessibility. We continue to welcome new members of color to our board and in recent years we welcomed our first Chief Operating Officer who is a woman of color. Our Education Department under the leadership of Vice President Jennifer McGrath successfully launched five new programs reaching entirely new pockets of the community.

Our goals for the 22/23 season include:
1) Successfully present 8 touring Broadway shows including a show highlighting the life and impact of a Memphis area native, Tina Turner. Fans and area community members will certainly be lifted by seeing the story of a fellow native told on the historic Orpheum stage. It is an incredible opportunity to reach new patrons and to engage audiences in new ways through unique events and productions like this that some people haven’t experienced at the Orpheum before.

2) Introduce two new educational programs to complement the current EDUCE programming. Since the Halloran Centre opened in 2015, the Education Department has expanded existing programs, added new programs, and reached new members of the community through unique and specific programs targeting students who can most benefit from the arts.

3 Achieve the stated mission of the organization to “entertain, educate and enlighten” while finishing the fiscal year with positive operating financial results.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to get honest feedback from the people we serve


The Orpheum Theatre

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Access beautifully interactive analysis and comparison tools
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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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The Orpheum Theatre

Board of directors
as of 06/21/2023
SOURCE: Self-reported by organization
Board chair

Mr. William Stegbauer

Bo Allen

First Tennessee Bank

George Alvord

AEG Corp

John Bobango

Farris Bobango PLC

Debbie Branan

Branan Law Firm

Ricky Busey

Chirag Chauhan

The Barnett Group

Robert Cox

Glassman, Wyatt, Tuttle & Cox, P.C.

Robert DelPriore


Keri Gage


Philip Gould

Gould's Salons and Spas

Karen Fields Isaacman

Armstrong Relocation

C. Suzanne Landers

The Landers Firm

Kevin McEniry

nexAir, LLC

Robin Orgel

Community Volunteer

Karl Schledwitz

Monogram Foods

Bill Stegbauer

Local Business Owner

Lura Turner

Turner Marketing

Scott Bendure

Pinnacle PWM

Brian Sullivan

Sullivan Branding

Neal Beckford


Rick Fogelman

Fogelman Properties

Joey House


David Pickler

Pickler Wealth Advisors

KaShaundra Atkinson

Grove Park Dental Group

Shannon Brown

FedEx Express

Craig Esrael

First South Financial

Jim Gilliland, Jr.

Diversified Trust

Keith Norman

First Baptist Church & Baptist Memorial Healthcare

Thomas Holmes

Evolve Bank & Trust

Miles Mason

Miles Mason Family Law

Kush Shah

Direct FX Solutions

Devin Williams

Greenway Home Services

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/6/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 11/11/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.