Greater Chattanooga Public Television Corporation

Trusted, Valued, Essential

aka WTCI-PBS   |   Chattanooga, TN   |  www.wtcitv.org

Mission

WTCI enriches lives through quality programs and services that educate, engage, and inspire a lifetime of learning and exploration.

Ruling year info

1983

President & CEO

Bob Culkeen

Main address

7540 Bonnyshire Dr

Chattanooga, TN 37416 USA

Show more contact info

EIN

62-1137597

NTEE code info

Television (A32)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Ready to Learn

WTCI, the Greater Chattanooga Public Television Corporation, serves 35 counties in a four state region, providing quality, trusted local and national programming to over 440,000 households. Transmitting across a 60-mile radius, the station’s signal is carried on over 35 cable systems in the four state region, enriching lives through quality programs and services that educate, engage and inspire a lifetime of learning and exploration.

As a PBS member station, we are proud to be part of America's largest classroom. WTCI is an essential educational resource committed to providing a wide range of learning opportunities to all people.

Population(s) Served
Children and youth
Adults

Where we work

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    WTCI serves viewers of all ages across 35 counties in a four state region (TN, GA, NC, and AL), providing quality, trusted local and national programming to over 440,000 households, enriching lives through quality programs and services that educate, engage and inspire a lifetime of learning and exploration.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    The pandemic highlighted the need for innovative solutions to digital and educational inequities in our region. Hearing that many students and families lacked access to digital technology or free educational resources, particularly in areas of concentrated poverty and rural communities, we worked to design a project that could support education equity efforts. Knowing that a free broadcast could better reach families struggling with access, we crafted a plan to broadcast 24/7 standards-aligned learning content that was both locally created or curated by national PBS partners to strengthen and enrich Pre-K through 12th-grade learning. Thanks to Cares Act funding, we launched our 4th channel, WTCI Educate, at the beginning of January 2021.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Viewer and community feedback has become a pivotal part of our decision-making, from helping to shape our on-air program schedules to how we deliver educational resources and information. We recently formed a 15-person Community Advisory Board that meets on a monthly basis to discuss porgramming, collaborative projects, and overall station content. The CAB is made up of diverse individuals who mirror our community and represent local businesses, government, schools, the arts, and more.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback,

Financials

Greater Chattanooga Public Television Corporation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Greater Chattanooga Public Television Corporation

Board of directors
as of 10/13/2021
SOURCE: Self-reported by organization
Board chair

Don Jernigan

Retired, TVA

Term: 2020 - 2021

Cole Powell

Elliott Davis CPAs

Jo Coke

Retired

Deborah Arfken

UTC

Justin Dumsday

River Street Architecture

Barbara Haskew

Retired Professor

Jerre Haskew

Owner, Fiery Gizzard Records

Bonnie Hathcock

Retired HR Executive

Paula Henderson

Benjamin Edwards

Meredith Perry

UTC

Sheryl Jaggers

MSN-NPC Nurse Practioner

Bruce Stewart

Retired Provost

Edna Varner

Public Education Foundation

Scott Wilson

Baylor School

Jo Yates

Retired

Jim Tanner

UTC

Don Jernigan

Retired Executive

Danny Fell

Optum Healthcare

Steve Gatlin

UBS

Carol Hieronymous

Merrill-Lynch

Julie Brandao

McGriff Insurance

Laurie Melnick

UTC

Jessica Calderin

Calderin & Oliva, PA

Jennifer Fuller

Jennifer Fuller Consulting

Organizational demographics

SOURCE: Self-reported; last updated 4/5/2021,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data