Naples Botanical Garden, Inc.

Where plants and people thrive together.

aka Naples Botanical Garden   |   Naples, FL   |  www.naplesgarden.org

Mission

Naples Botanical Garden’s mission is dedicated to Conserve & Discover by developing and conserving collections and habitats representative of the flora and cultures of the tropics. And to Engage & Inspire everyone to care for the plants around them and become stewards of the environment.

Ruling year info

1994

President and CEO

Donna McGinnis

Main address

4820 Bayshore Drive

Naples, FL 34112 USA

Show more contact info

EIN

65-0511429

NTEE code info

Botanical Gardens, Arboreta and Botanical Organizations (C41)

Environmental Education and Outdoor Survival Programs (C60)

Natural History, Natural Science Museums (A56)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Key objectives of our strategic plan include maintaining a continuously evolving collection of plants that are substantially representative of the flora and cultures in the tropics; being a model for other gardens on how to reach the community collaboratively and to be viewed locally as an essential community asset, addressing compelling unmet human needs; acting as a leader in sustainability, conservation, and research addressing the degradation of biodiversity through working partnerships with higher education and related organizations worldwide; and to be financially sustainable operationally with a strong membership base and a $50m endowment.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Conservation

In addition to its role as a cultural institution and entertainment destination, Naples Botanical Garden has become an important part of improving South Florida’s natural environment. Its 90 acres of restored native preserve and internationally-recognized storm water management system provides the ideal setting for research and education. No other urban location showcases as many native Florida habitats.

The emerging Conservation program focuses on:

 Conservation of local and regional plant diversity focusing on the most imperiled plants
 Restoration of wetlands
 Restoration and resiliency of coastal dunes
 Sustainable landscaping and storm water management
 Healthy urban forests

Population(s) Served
Adults

The vision of the Education department at Naples Botanical Garden is to be a global leader in environmental education for all ages and audiences, resulting in measurable behavior change. Its mission is to educate visitors and our community about plants' value to all life on Earth through engaging, accurate, and impactful experiences and interpretation.

Programs include:
1. Daily in-person and self-guided smartphone tours available in English and Spanish
3. Dig Deeper daily informal learning for adults
4. W.O.N.D.E.R. (walk, observe, navigate, draw, explore, read) daily drop-in educational family programming and self-guided activity packets (in English and Spanish) for children
5. Nature Journaling workshop for adults 55+. A creative aging program featuring sequential skill-based art instruction with intentional social engagement activities
6. Meet Me in the Garden therapeutic horticulture for individuals with memory impairments and their care-partners

Population(s) Served
Children and youth
Adults

Arts and Culture Goals – to offer inspiring experiences, engaging exhibits, and cultural opportunities while displaying artistic exhibitions that present a clear connection to horticultural or conservation themes and provide an additional layer of interpretation of the Garden's living collection, allowing visitors to gain a deeper understanding of the plants and the physical environment.

An annual theme adds another dimension, anchoring our programming. The theme for 2022 – Intertwined - was inspired by our primary exhibition, STICKWORK. A monumental-scaled interactive willow sculpture by environmental artist Patrick Dougherty, was created on-site in November 2021 with assistance from nearby Florida Gulf Coast University art students, and volunteers from the community. The Intertwined theme will explore the power of connections. Programs, exhibits, tours, and publications will examine mutual relationships that exist in nature; the essential bond between people and their environment.

Population(s) Served
Adults
Families

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Caregivers, Families, Emergency responders

Type of Metric

Other - describing something else

Direction of Success

Increasing

Context Notes

Our Community Appreciation initiative launched July 2020 for those keeping the community safe during the COVID-19 pandemic. Free admission was provided to essential workers and their families.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families, Caregivers, Adults, Children and youth

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

In keeping with the Garden’s mission and our Vision 2026 Strategic Plan, we have identified the following goals:

1. We are a garden for all, a community hub, and a neutral convener.

2. We create beautiful displays of tropical plants, highlighting rare and valuable scientific specimens, creating an environment rich with opportunities to learn.

3. We create engaging, accurate, and impactful visitor experiences for a diverse audience, accessible to all, highlighting the ecosystems and cultures of the tropics.

4. We are a global leader in environmental education efforts for all ages and audiences, resulting in measurable behavioral change.

5. We develop solutions for the most threatened ecosystems in the tropical world, including in our own community.

Our programs and rotating exhibits present a clear connection to horticultural or conservation themes and provide an additional layer of interpretation of the living collections, allowing visitors to gain a deeper understanding of the plants and physical environment of the Garden. By creating a space with beautiful plant displays, and interesting opportunities in a place that people want to visit, we are able to engage our visitors, allowing us to also educate them about important environmental issues such as stormwater management.

Naples Botanical Garden is fulfilling the goals it set out for itself —and its commitment to the community—by serving as leader, catalyst, anchor, and collaborator. The Southwest Florida region is primed and ready to support its innovative work in promoting resilient, livable, and sustainable environments. Citizens and agencies in the area are seeking out the Garden’s advice and help as they face emergency situations such as hurricanes and red tide relating to water quality, plants, and wildlife. In order to transform the landscape in response to urgent and changing climate conditions, the Garden works with local partners such as Rookery Bay National Estuarine Research Reserve. Involving and educating citizens to become stewards of the environment is the only path to the conservation and effective change that the Garden seeks for Florida and beyond.

The Garden’s location on the fringe of the tropics provides a unique opportunity to work with partner organizations in the United States and the Caribbean to develop comprehensive collections that will be an internationally significant botanical resource displayed in beautiful gardens; and to undertake in-situ/ex-situ conservation initiatives to preserve critically endangered plants. The Garden also intends to serve as an authoritative source of horticultural information to the landscape trades and home gardeners, a leader in sustainability, conservation, and research by addressing the degradation of biodiversity through working partnerships with higher education and related organizations worldwide.

With the urgent need to fortify its ecosystems against the warming temperatures, rising seas, and disappearing habitats that threaten to push plant species into extinction and alter the workings of the environment, the region is confronting environmental pressures with the potential for significant damage to Southwest Florida’s economy and way of life. Furthermore, by addressing the degradation of biodiversity through working partnerships with higher education and related organizations worldwide, the Garden intends to become a leader in sustainability, conservation, and research.

“We are viewed locally as an essential community asset, addressing compelling unmet human needs. We attract all key audiences, both generationally and culturally. We host major events and respected exhibits and are valued as the most desirable meeting place in the area. Our expanded educational offerings reach diverse audiences, including underserved groups, with innovative programming. Our facilities are thoughtfully designed to address current and future needs and provide barrier free, property-wide accessibility. Through all of this, our collective spirit and passion for our mission has endured and grown."

The Garden's mission and strategic plan are squarely focused on engaging underserved and diverse audiences, addressing the needs of the community, and developing the staff's diversity awareness.

Naples Botanical Garden creates beautiful displays of flora highlighting rare and valuable scientific specimens, creating an environment rich with opportunities to learn. Our display gardens are also living research laboratories. While we have promoted our work as occurring between the 26th latitudes, that is shifting. As climate changes, our work will be relevant further and further north. Finding plants in the tropics that can be brought into the U.S. landscaping will be highly valuable.

Environmental education efforts for all ages and audiences result in measurable behavior changes. As a Garden for All, our programming is inclusive and encourages engagement and exploration regardless or age, ability, or economic status. The entire campus is used as a classroom, including our award-winning stormwater management system.

Our Unique Skills include:
1) Applied Science
2) Regional Knowledge
3) Conservation Horticulture
4) Restoration
5) Partnerships

The Garden's living collection preserves and promotes Florida native plant species, as well as being home to plants from around the world. The Garden creates and delivers programming in the arts, culture, youth and adult education, conservation, and wellness. In 2017 the Garden was devastated by Hurricane Irma. The Garden
rebuilt with renewed emphasis on climate resilience, natural water management, a conservation focus, and a determination to help all of Southwest Florida to be more resilient in the face of catastrophic climate events. In recognition of its excellence, the Garden has received awards, including:

• 2018 Award for Museum Excellence (Florida Association of Museums)
• 2017 Award for Garden Excellence (American Public Gardens Association)
• 2015 the Eleanor and Nicholas Chabraja Visitor Center received a LEED gold certificate, reflecting our commitment to sustainability

Due to COVID-19 in 2020, the Garden transitioned its focus to programming that presents inspiring experiences, engaging exhibits, and cultural opportunities through virtual programs and self-guided activities. These objectives were accomplished by adapting and developing offerings to prioritize our commitment to innovation and excellence in education. For example, we now offer Guide by Cell, an audio tour option with Text Chat which will allow visitors the ability to ask questions via their phones in a live chat room. Replies to questions, such as about plant identification, will be sent in real time. Due to their popularity, virtual opportunities are a permanent part of the Garden's offerings.

In 2019, the Garden piloted its free membership access program, Garden for All, to low-income and ALICE families identified through United Way and partnering organizations. With the onset of the pandemic, the initial scaling timeline had to be altered. While the Garden was closed, we pivoted to virtual programs and accelerated the timeline of providing interpretation in both English and Spanish. When the Garden reopened in July, we recognized that the families we most wanted to attract were also the most likely to be working in essential, frontline worker roles.

On July 15, 2020, the Garden launched a Community Appreciation campaign, offering free admission to essential workers and their families who live in our community. This demographic included people working in healthcare, education, retail, essential services, as first responders, and in tourism/hospitality. Built upon other free admission opportunities (i.e., for Bank of America and Collier County library cardholders), the Community Appreciation program was extremely well received. Due to the success and need of such programs, the Garden continues to offer and expand upon accessible programming to the community.

Financials

Naples Botanical Garden, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Naples Botanical Garden, Inc.

Board of directors
as of 1/19/2022
SOURCE: Self-reported by organization
Board chair

Carl Crosetto

Thomas McCann

Community Volunteer

Adam Crescenzi

Community Volunteer

Mark Goebel

Naples Best Addresses

Donna Hall

Community Volunteer

Kathleen Kapnick

Community Volunteer

Deborah Russell

Community Volunteer

Marilyn Bartter

Community Volunteer

Mary Ann Bindley

Community Volunteer

John Buehler

NewsBank

Ronald Ciesla

Northern Trust

Dr. Mitch Cordova

FGCU

Catherine Funderburg

Community Volunteer

John Kallergis

Community Volunteer

Dr. Philip Leone

Community Volunteer

Gloria Messey

Community Volunteer

Dr. Kenneth Sumner

Community Volunteer

Jennifer Auray

Community Volunteer

Mary Ann Bindley

Community Volunteer

Terry Edwards

Community Volunteer

Grace Evenstad

Community Volunteer

Jody Lippes

Community Volunteer

Kermit Sutton

Community Volunteer

Jaime Weisinger

Community Volunteer

Lisa Merritt

J.P. Morgan

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 02/10/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data