RedRover

Each year, RedRover staff engage in strategic planning to identify priority goals and objectives for the coming year. These goals and are delineated by program and the strategies to meet them are outlined in the section below:

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities by:
-Increasing volunteer engagement,
-Improving RedRover Responders’ visibility of services, and
-Ensuring that RedRover Responders provides a safe and inclusive volunteer opportunity for BIPOC (Black, Indigenous, people of color)

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse by:
-Continuing to grow the Animal Shelter Safe Housing grant program and receiving seven applications,
-Surpassing the number of Safe Housing grant applications received in 2020, by receiving 25 applications in 2021, and
-Decreasing the number of ineligible Urgent Care Applications by 15%

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program by:
-Increasing the number of educators who take the training by 100% from 76 to 152 by December 2021,
-Maximizing communication strategy to reach MDR contacts gained in 2020 and convert 10% of contacts,
-Leveraging partnerships to increase subscriptions by 30% from 4,300 to 5,600, and
-Ensuring both the RedRover Readers program and Kind News™ magazine are inclusive and equitable

RedRover is about engagement and collaboration, and we consistently partner with other animal professionals, animal groups, local officials, law enforcement, media, and schools to change the way animals are viewed in our society. We are a founding member of the National Animal Rescue and Sheltering Coalition and serve on various other animal-related committees. We train individuals and communities on how to shelter and care for animals in crisis, and we have a team of trained staff along with 4,600 volunteers who assist with actively sheltering and caring for animals in crisis. We support legislation that promotes pet well-being. We speak at national conferences, train domestic violence advocates and educators, and have been a guiding force in ensuring pets are included in disaster planning and that survivors of domestic violence can escape their abusers and bring their pets with them to safety. We inspire kids to be curious, helpful, and kind to people and animals around them.

Our RedRover Responder’s program is again deploying volunteers after being on hiatus for over a year due to Covid-19 and provided shelter and care for more than 2,600 animals through 11 deployments so far this year. We continue to receive hundreds of RedRover Relief applications from families whose pets need emergency veterinary care; 60% of approved applications have been from families citing COVID-19 as the reason for their financial hardship. Beginning in October 2021 we will be increasing our Safe Housing grants from $20,000 to up to $60,000 and we’re well on our way to meet our goals of increasing the number of RedRover Readers trained educators by 100% and increasing subscriptions to Kind News magazine by 30% by the end of 2021.