RedRover

#petsarefamily

aka RedRover   |   Sacramento, CA   |  http://www.redrover.org

Mission

RedRover's mission is to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance and education.

Ruling year info

1992

President and CEO

Ms. Nicole Forsyth

Main address

PO Box 188890

Sacramento, CA 95818 USA

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Formerly known as

United Animal Nations

EIN

68-0124097

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Disaster Preparedness and Relief Services (M20)

Alliance/Advocacy Organizations (B01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

RedRover helps brings animals from crisis to care by providing temporary emergency sheltering to animals rescued from disasters or neglect through our RedRover Responders program, and by providing low-income families with financial assistance, resources and support when their pets need emergency veterinary care and supporting domestic violence victims who are seeking safety with their pets through the RedRover Relief program. These two programs help animals who are in immediate crisis, and our mission is to continue filling this perpetual and vital need. However, since RedRover is a full circle organization, we also strive to prevent animals from being in these situations in the first place through the RedRover Readers program. The RedRover Readers program provides educators with the tools they need to teach children empathy skills, fostering compassion toward animals and people and helping to create a kinder, more humane future.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

RedRover Responders

We are an emergency safety net for animals, offering shelter and care when and where they need it most. With the help of nearly 4,400 volunteers, we provide vital emergency sheltering assistance for animals displaced by natural disasters and rescued from other crises, such as puppy mills and hoarding situations.

Population(s) Served
Adults

Preserving the human-animal bond by providing financial assistance, resources and support to low-income individuals and survivors of domestic violence and their pets, so families can escape together and stay together.

Population(s) Served
Adults

Providing educators the tools they need to teach children empathy skills. Through stories, children’s awareness of emotions and others’ perspectives expands, inspiring them to make the world a better place.

Population(s) Served
Children and youth
Parents

Where we work

Accreditations

Better Business Bureau Wise Giving Alliance 2020

Awards

Parent's Choice Award Winner 2019

Parent's Choice Foundation

Affiliations & memberships

GreatNonprofits 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Increase our RedRover Responders volunteer deployment sign-up response rate from 4% to 6% in 2020

This metric is no longer tracked.
Totals By Year
Related Program

RedRover Responders

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Each year, RedRover staff engage in strategic planning to identify priority goals and objectives for the coming year. These goals and are delineated by program and the strategies to meet them are outlined in the section below:

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities by:
-Increasing volunteer engagement,
-Improving RedRover Responders’ visibility of services, and
-Ensuring that RedRover Responders provides a safe and inclusive volunteer opportunity for BIPOC (Black, Indigenous, people of color)

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse by:
-Continuing to grow the Animal Shelter Safe Housing grant program and receiving seven applications,
-Surpassing the number of Safe Housing grant applications received in 2020, by receiving 25 applications in 2021, and
-Decreasing the number of ineligible Urgent Care Applications by 15%

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program by:
-Increasing the number of educators who take the training by 100% from 76 to 152 by December 2021,
-Maximizing communication strategy to reach MDR contacts gained in 2020 and convert 10% of contacts,
-Leveraging partnerships to increase subscriptions by 30% from 4,300 to 5,600, and
-Ensuring both the RedRover Readers program and Kind News™ magazine are inclusive and equitable

RedRover is about engagement and collaboration, and we consistently partner with other animal professionals, animal groups, local officials, law enforcement, media, and schools to change the way animals are viewed in our society. We are a founding member of the National Animal Rescue and Sheltering Coalition and serve on various other animal-related committees. We train individuals and communities on how to shelter and care for animals in crisis, and we have a team of trained staff along with 4,600 volunteers who assist with actively sheltering and caring for animals in crisis. We support legislation that promotes pet well-being. We speak at national conferences, train domestic violence advocates and educators, and have been a guiding force in ensuring pets are included in disaster planning and that survivors of domestic violence can escape their abusers and bring their pets with them to safety. We inspire kids to be curious, helpful, and kind to people and animals around them.

Our RedRover Responder’s program is again deploying volunteers after being on hiatus for over a year due to Covid-19 and provided shelter and care for more than 2,600 animals through 11 deployments so far this year. We continue to receive hundreds of RedRover Relief applications from families whose pets need emergency veterinary care; 60% of approved applications have been from families citing COVID-19 as the reason for their financial hardship. Beginning in October 2021 we will be increasing our Safe Housing grants from $20,000 to up to $60,000 and we’re well on our way to meet our goals of increasing the number of RedRover Readers trained educators by 100% and increasing subscriptions to Kind News magazine by 30% by the end of 2021.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    RedRover serves community members working to improve the health and well-being of animals and people, as well as pet owners, animal lovers, domestic violence survivors and advocates, children, parents, teachers and educators.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Case management notes, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    RedRover conducts outreach and collects feedback via one-on-one conversations, conferences, and surveys to domestic violence shelters that are considering or have already created pet-friendly programs for their clients. With their feedback, we’re better able to determine the barriers that domestic violence shelters face and in response, expand our grant programs to overcome these barriers, better meet their needs and empower and inspire even more domestic violence shelters to become pet-friendly. Also, after examining the reach of our RedRover Readers program and Kind News magazine, we learned they are not reaching as many underserved communities as we would like. We are collaborating with DEI consultants to develop community partnerships to help bring our programs to communities that ha

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Asking for feedback from domestic violence shelters (those who do not currently have pet-friendly programs as well as those who do) through conferences, surveys, and one-on-one conversations has allowed us to first and foremost LISTEN, and then share knowledge, experience and resources, encouraging domestic violence shelters to create their own pet-friendly programs rather than rely on outside support from organizations like ours. They discover processes and partners to make their shelter pet-friendly in ways that work specifically for them and their clients, and they are empowered to create, run, and sustain their program independently, serving even more survivors and their pets.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback,

Financials

RedRover
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

RedRover

Board of directors
as of 10/22/2021
SOURCE: Self-reported by organization
Board chair

Anna Straus

Anna Straus

Chair

Kasey Miller

Secretary

Barbara Johnson

Vice Chair

Bradley Carroll

Treasurer

Belton Mouras, Jr.

Director

Jenny Coupe

Director

Antione Melay

Director

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/19/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 10/19/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.