PLATINUM2024

RedRover

#petsarefamily

aka RedRover   |   Sacramento, CA   |  http://www.redrover.org

Mission

RedRover's mission is to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance and education.

Ruling year info

1992

Interim CEO

Ms. Susie Robert

Main address

PO Box 188890

Sacramento, CA 95818 USA

Show more contact info

Formerly known as

United Animal Nations

EIN

68-0124097

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Disaster Preparedness and Relief Services (M20)

Alliance/Advocacy Organizations (B01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

RedRover helps brings animals from crisis to care by providing temporary emergency sheltering to animals rescued from disasters or neglect through our RedRover Responders program, and by providing low-income families with financial assistance, resources and support when their pets need emergency veterinary care and supporting domestic violence victims who are seeking safety with their pets through the RedRover Relief program. These two programs help animals who are in immediate crisis, and our mission is to continue filling this perpetual and vital need. However, since RedRover is a full circle organization, we also strive to prevent animals from being in these situations in the first place through the RedRover Readers program. The RedRover Readers program provides educators with the tools they need to teach children empathy skills, fostering compassion toward animals and people and helping to create a kinder, more humane future.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

RedRover Responders

With the help of more than 4,800 volunteers, we provide vital emergency sheltering assistance for animals displaced by natural disasters or rescued from cruelty situations.

We also deliver training and hands on assistance, such as providing volunteers for a spay and neuter clinic, or guidance on shelter operations, to communities in need. We focus on areas where animals and people lack resources and there is a high population of homeless animals.

Population(s) Served
Adults

Preserving the human-animal bond by providing financial assistance, resources and support to low-income individuals and survivors of domestic violence and their pets, so families can escape together and stay together.

Population(s) Served
Adults

Providing educators the tools they need to teach children empathy skills. Through stories, children’s awareness of emotions and others’ perspectives expands, inspiring them to make the world a better place.

Population(s) Served
Children and youth
Parents

Where we work

Awards

Parent's Choice Award Winner 2019

Parent's Choice Foundation

Affiliations & memberships

GreatNonprofits 2023

Charity Navigator 2023

Charity Watchdog 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Work to ensure that the RedRover Responders program provides a safe and inclusive volunteer opportunity for BIPOC

This metric is no longer tracked.
Totals By Year
Related Program

RedRover Responders

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Fully staff deployment requests and meet partners needs (Send the number requested by an agency/partner; for example, 2-12 volunteers a day for 2 week time period)

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Complete three community learning/feedback projects to gain an understanding of the partners role in the community as well as the community members goals

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Create an action plan to help those identified as underserved through our RedRover Relief Urgent Care grant program

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Assess our DV initiatives with a social justice lens

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Receive 32-40 (at least 20 new onsite) Safe Housing grant applications

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Supporting the DV community in reaching goal of ensuring 25% of domestic violence shelters have on-site pet-friendly housing by 2025

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Maintain our on-demand RedRover Readers online course

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Identify potential partner to co-create a program similar to the SNAHC/EAGLES program through RedRover Readers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Understand the impact of the magazine in order to identify most efficient and appealing model for Kind News

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Continue working toward becoming an Anti-Racist organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Each year, RedRover staff engage in strategic planning to identify priority goals and objectives for the coming year. These goals and are delineated by program and the strategies to meet them are outlined in the section below:

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program

RedRover Responders
Have a high impact on animals and people in emergencies and/or underserved communities by:
-Increasing volunteer engagement,
-Improving RedRover Responders’ visibility of services, and
-Ensuring that RedRover Responders provides a safe and inclusive volunteer opportunity for BIPOC (Black, Indigenous, people of color)

RedRover Relief
Efficiently support pet caregivers that are in financial and/or emotional crisis and stop animal suffering due to lack of emergency veterinary care, lack of preventative care or abuse by:
-Continuing to grow the Animal Shelter Safe Housing grant program and receiving seven applications,
-Surpassing the number of Safe Housing grant applications received in 2020, by receiving 25 applications in 2021, and
-Decreasing the number of ineligible Urgent Care Applications by 15%

RedRover Readers
Develop children's empathy for animals, increase children’s understanding of animal behavior, and ensure we meet the needs of teachers to increase the use of RedRover Readers program by:
-Increasing the number of educators who take the training by 100% from 76 to 152 by December 2021,
-Maximizing communication strategy to reach MDR contacts gained in 2020 and convert 10% of contacts,
-Leveraging partnerships to increase subscriptions by 30% from 4,300 to 5,600, and
-Ensuring both the RedRover Readers program and Kind News™ magazine are inclusive and equitable

RedRover is about engagement and collaboration, and we consistently partner with other animal professionals, animal groups, local officials, law enforcement, media, and schools to change the way animals are viewed in our society. We are a founding member of the National Animal Rescue and Sheltering Coalition and serve on various other animal-related committees. We train individuals and communities on how to shelter and care for animals in crisis, and we have a team of trained staff along with 4,600 volunteers who assist with actively sheltering and caring for animals in crisis. We support legislation that promotes pet well-being. We speak at national conferences, train domestic violence advocates and educators, and have been a guiding force in ensuring pets are included in disaster planning and that survivors of domestic violence can escape their abusers and bring their pets with them to safety. We inspire kids to be curious, helpful, and kind to people and animals around them.

Our RedRover Responder’s program is again deploying volunteers after being on hiatus for over a year due to Covid-19 and provided shelter and care for more than 2,600 animals through 11 deployments so far this year. We continue to receive hundreds of RedRover Relief applications from families whose pets need emergency veterinary care; 60% of approved applications have been from families citing COVID-19 as the reason for their financial hardship. Beginning in October 2021 we will be increasing our Safe Housing grants from $20,000 to up to $60,000 and we’re well on our way to meet our goals of increasing the number of RedRover Readers trained educators by 100% and increasing subscriptions to Kind News magazine by 30% by the end of 2021.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

RedRover
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

RedRover

Board of directors
as of 02/29/2024
SOURCE: Self-reported by organization
Board chair

Jenny Coupe

Zoe Antoinette Eddy

Vice Chair

Bradley Carroll

Secretary and Treasurer

Barbara Johnson

Director

Antoine Junior Melay

Director

Amanda Lannis-Hanna

Director

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/28/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 10/24/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.