Trips for Kids Marin

Get More Kids on Bikes

aka Trips for Kids Bay Area   |   San Rafael, CA   |

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Mission: To provide transformative cycling experiences for underserved youth. Our programs build self-esteem, inspire healthy lifestyles and instill environmental values.

Ruling year info


Executive Director

Dr. Louise Malandra

Main address

610 4th Street

San Rafael, CA 94901 USA

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NTEE code info

Youth Development Programs (O50)

Employment Training (J22)

Environmental Quality, Protection, and Beautification N.E.C. (C99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Trail Rides /Earn-a-Bike /Mobile Bike Workshops /Re-Cyclery Bike Shop

Trail Rides take youth on mountain bike rides; Earn-a-Bike and Mobile Bike Workshops teach kids basic bike repair, riding skills, job readiness skills, and the opportunity to earn a bike of their own. TFKM has pioneered a replicable youth development model that has been adopted by 75 TFK chapters nationwide and collectively have touched the lives of over 200,000 youth.

For most of our participants, we are introducing them to the parks and open spaces near their neighborhoods for the very first time! We provide the leadership, bicycles, helmets, and tools for deep learning and fun. TFKM is a pathway to help youth achieve recommended levels of daily physical activity, combat childhood obesity and equip them with job readiness and employable skills.

Population(s) Served
Children and youth

Where we work


Jefferson Award 2008

San Francisco Chronicle and CBS5-TV

Marilyn Price Induction 2006

Marin Women's Hall of Fame

Gold Medal Winner 2009

Governor's Council on Physical Fitness and Sports Spotlight Award

Community Leadership Award 2010

President’s Council on Fitness, Sports, and Nutrition

Humanitarian Service Award 2012

University of Michigan's LSA

Marilyn Price one of "50 Influential Women Driving the Business" 2014

Bicycle Retailer & Industry News

Pioneering Woman Award to Marilyn Price 2014

Outdoor Industries Women’s Coalition

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Through Trips for Kids Marin programs, our Bay Area annual goal is to positively transform the lives of at least 2,000 underserved kids.

Our Trail Rides use the bicycle to challenge kids physically, mentally, emotionally and socially with the specific benefits of:
• Bringing out their best
• Helping them gain confidence and build self-esteem
• Learn safe biking skills
• Develop an awareness and appreciation for nature
• Experiencing the life-long joys and benefits of exercise and healthy choices

Our Earn-a-Bike and Mobile Bike Workshops programs encourages our participants to learn practical skills, achieve, lead, and contribute. Helping kids have consistent, positive, supportive and creative educational opportunities benefits the community as well. Our programs create meaningful connections among people and foster positive growth on a community level.

We challenge kids to take pride in learning a new skill and completing a project. These beginning lessons in personal responsibility and the rewards of hard work are invaluable. And they’re fun! The Earn-a-Bike and Mobile Bike Workshops help the kids learn that hard work can bring success. Other benefits include:
• Leadership – Mentoring younger participants
• Achievement – Hard work rewarded with a bike of their own, as well as bikes for family and friends
• Learning to Give Back - Providing inexpensive bikes and repair services to the surrounding neighborhood
• Empowerment - Self-reliance and confidence
* Practical skills like design, math, physics and mechanics

Our strategy is simple: Use the simple bicycle as the vehicle to positively change children’s lives through experiential learning and having fun. We execute this strategy in our programs:

The Trail Rides provide outdoor adventures six days each week, year-round, in State and National parks. We provide the leadership, gear, and skills instruction.
Our Earn-a-Bike Program provides a safe place for youth to go after school. Throughout the year, five days a week, trained staff offers underserved youth hands-on lessons in bike mechanics, job-skills training, and the chance to earn a bike of their own.
TFKM’s long-tenured Mobile Bike Workshops' instructor brings safe riding instruction and basic bike mechanics to after-school settings in Marin for 12-14 week sessions throughout the year.
Whether on the trail or in the classroom, the value of learning new skills as a catalyst for growth cannot be overstated.

Essential Components of All Programs
Personal Development: The physical and mental challenges of a day in the bike saddle tests kids’ physical and mental limits, inevitably boosts their confidence and enhances their determination to reach goals. The Earn-a-Bike Program fosters growth as valuable job skills are learned, team-work becomes second nature, and satisfaction comes from earning a bike through hard work.
Environmental Education and Stewardship: Environmental stewardship is a cornerstone of all Trips for Kids Marin programs. Ride leaders utilize every teachable moment to discuss environmental topics. Youth in our Earn-a-Bike workshops learn that recycling bikes reduces waste, lowers consumption of resources, and prevents landfills from expanding. Seeing our actions helps kids connect to their own lives.
Healthy living matters: Targeted health, fitness, and nutrition curricula give youth tools for long-term wellness. Kids feel first-hand that exercise can be joyful, and being fit and eating well (or not eating well) correlates to getting up the hill - and achieving their goals.

Trips for Kids Marin is one of the nation’s most well-established and highly-respected youth development organizations. Our award-winning programs are all FREE to youth; all participants are low-income, 10-17 years old. Since 1988, we have developed and refined our operational model to innovatively transform children’s lives utilizing the following capabilities:
• Excellent staff including long-tenured key staff members
• Long, successful track record
• Stable leadership
• Strong, debt-free financial position
• Bicycle industry connections
• Hundreds of volunteers
• Strong Board leadership
• School, community and youth-agency partners

Trips for Kids Marin collaborates closely with a wide range of schools and youth development programs in the Bay Area. Since we began, we have worked with over 400 agencies. Through our ongoing outreach and solid reputation we reach and serve many new organizations each year; these are in addition the long list of our loyal, long-term clients.

Our capabilities have been widely recognized through the years and have led to numerous awards and media recognition. In 1996, founder, Marilyn Price was inducted into the Mountain Bike Hall of Fame; in 2001 Marilyn received the Points of Light Award; in 2003 the Martin Luther King, Jr. Humanitarian Award from the Marin County Human Rights Commission; in 2006 she was inducted into the Marin Women's Hall of Fame; in 2008 the Jefferson Award sponsored by the San Francisco Chronicle and CBS 5 TV; and in 2010 the Community Leadership Award by the President’s Council on Fitness, Sports, and Nutrition. In 2011, Mountain Bike Action Magazine named Marilyn one of “the 25 Most Influential People in Mountain Biking”. In October, 2012, Marilyn received the Humanitarian Service Award, one of four given each year by her alma mater, the University of Michigan, for her distinguished work with at-risk youth through Trips for Kids. In Feb 2014 Bicycle Retailer chose Marilyn as one of "50 Influential Women Driving the Business" & in Sept 2014 the Outdoor Industries Women’s Coalition awarded Ms Price the Pioneering Woman Award, and in March 2015, Marilyn was named a "CNN Hero."

In 2018:
We led 160 rides for 1900 at-risk Bay Area children. Participants came from Marin, San Francisco, the East Bay, and the South Bay, and were a diverse group comprising 40% Hispanic, 19% African-American, 18% Asian, 13% Caucasian, and 10% Others. 64% of the participants were male; 36% were female.
TFKM fulfills a vital need in the community that is not met by any other organization in the manner or on a scale comparable to our programs. Teachers and agency leaders frequently state that their students who participate in TFKM Trail Rides have greater confidence that carries over to the classroom with improved academic performance, better grades and healthier, happier social interactions. For many reasons, physical education is not a part of many schools’ curricula. Teachers tell us they choose Trips for Kids Marin rides to provide a fun, affordable program through which her students can earn PE graduation credits while having fun.

Earn-a-Bike Program
Last year, the Earn-a-Bike curriculum was updated to 8-week mechanical instruction sessions and served 65 participants. They all earned bikes and a copy of the Park Tool Bike Mechanic Manual. This group comprised 72% Hispanic, 8% African-American, and 20% Caucasian. In addition to job and skill training, students participated in educational and recreational field trips and trail rides. Earn-a-Bike is also a career pathway for young people. After mastering technical skills of our beginner, intermediate and advanced curriculum, our Re-Cyclery bike shop will provide mechanic internships for youth graduates.

Mobile Bike Workshops
Our instructor brought the workshops to 6 Marin County after-school facilities, providing 88 educational bike classes to 148 students. Class curricula include safe riding skills, correct tool usage, mechanical systems, how to correct and/or repair bikes. The bicycle’s role in students’ health and the health of the planet are also discussion points. Kids have fun while gaining knowledge, a sense independence, achievement - new confidence and new skills which fosters a life-long love of biking.


Trips for Kids Marin

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The people, governance practices, and partners that make the organization tick.


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Trips for Kids Marin

Board of directors
as of 10/02/2023
SOURCE: Self-reported by organization
Board chair

Chris Cabral

Chief Executive Officer | COTS

Term: 2023 -

Chuck Lesem

Director Planning & Treasury, Fremont Group

Marilyn Price

Founder/Director Trips for Kids

David Stoll

Attorney, Partner, Farella Braun + Martel

Erika Cramer

Silver Lane Advisors LLC

Tom Sheppard

The Sheppard Group

Scott Rosen

Chief Financial Officer & Chief Compliance Officer at SNH Managemen

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/1/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data