CENTER FOR MEDIA CHANGE INC

Youth learning tech by helping small business

aka Hack the Hood   |   Oakland, CA   |  http://hackthehood.org

Mission

Hack the Hood empowers under-resourced youth of color with knowledge, skills, and relationships needed to succeed in tech careers. Through mentorship, culturally-relevant knowledge, 21st-century skills, and community partnerships, we believe youth can become creators of change in their communities.

Notes from the nonprofit

Our current evaluation system relies on survey responses, and we focus these efforts on our direct service in Oakland. 72% of Oakland youth surveyed responded. This include youth enrolled in programs in Oakland from April 2016 to April 2017 (which includes enrollments from Bootcamp Summer 2016, Membership Jan-Mar 2017, Bootcamp Spring 2017)

100% of survey respondents reported positive outcomes, including:
21 persisted education (4 in college, 17 in high school)
4 reported enrolling in college
1 enrolled in classes to complete GED
6 reported employment
4 reported starting/completing at least 1 internship
7 reported starting/completing at least 1 training

Over 60% of our youth were high school student during our programming. All youth we continue to track have either graduated or persist in high school. We continue to serve many of these youth through after school programs and coaching, as well as helping connect to tutoring and college scholarship opportunities.

Ruling year info

2007

Executive Director

Tiffany Shumate

Main address

900 Alice St. Suite 300

Oakland, CA 94607 USA

Show more contact info

EIN

68-0632366

NTEE code info

Student Services and Organizations (B80)

Youth Development Programs (O50)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Hack the Hood connects low-income young people of color and local small businesses through technology, in order to create opportunities for all the people who live in the Bay Area, and beyond, to take part in and lead the change that is happening around them.
Our programs model the change we wish to see in the world, equipping youth with a toolbox of skills, confidence, and connections to help them flourish in any career that they choose and support partners in doing this work.
Hack the Hood's programs are geared to low-income youth of color ages 16-25 whom are under-represented in the Tech industry and who face significant barriers. Examples of barriers include poverty, racial bias, history of trauma or experiencing/witnessing violence, attending schools with limited funding and opportunities, involvement in the foster care system, lack of mentorship or professional role models, and low-levels of general economic opportunities in their community.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Hack the Hood Bootcamp

This 8-week, 200-hour intensive experience mimics the work environment of a small web design firm where cohorts of 20 youth design and build websites for small business clients from their own community. In addition to hands-on learning, youth develop an online portfolio and LinkedIn profile, undergo 40 hours of technical, marketing, and soft skills workshops; develop their portfolio; start career planning; gain access to guest speakers and field trips to companies like Google and Facebook; and meet professionals in the field.

Population(s) Served
Economically disadvantaged people
Ethnic and racial groups

This year-round program for bootcamp graduates includes advanced skills workshops, career coaching, group and individual learning projects, networking and career exposure events, and placement in jobs, internships, higher education, and vocational training programs.

Population(s) Served
Economically disadvantaged people
Ethnic and racial groups

Hack the Hood provides service learning and leadership development opportunities for diverse young technology professionals at the beginning of their career. Technical Fellows spend 4 months with Hack the Hood as a cohort, learning, teaching, and helping shape the curriculum. Fellows train together, then are placed at Hack the Hood partner sites as bootcamp instructors, where they teach web development and coding skills to low-income youth of color.

Population(s) Served
Economically disadvantaged people
Ethnic and racial groups

In addition to direct service, Hack the Hood trains and supports other non-profits to replicate Hack the Hood in their community. We offer these partners curriculum and tools, Instructor training, marketing and funding support, instructor recruitment support, mentor training and recruitment, field trip coordination, evaluation services, a community of practitioners and more.

Population(s) Served
Economically disadvantaged people
Ethnic and racial groups

Where we work

External assessments

Evaluated via the Impact Genome Project (2019)

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Technology skills and literacy are fundamental to professional success in the 21st century, yet our school system has failed to equip young low-income 16 to 24 years old youth of color, and especially foster youth, with the skills and knowledge they'll need to enter careers in the tech industry, or technology roles in other industries.
Hack the Hood started in 2012 when we received Google Ventures funding for a pilot program to engage adult volunteers to improve the web presence of 75 small, local businesses in low-income neighborhoods. In 2013, we launched our first 6-week summer boot camp for youth with a three-year grant secured from the City of Oakland. In that first summer, 18 youth built 65 websites for small businesses. We applied for the 2014 Google Bay Area Impact Challenge and were selected as a finalist out of 1,000 applicants, and ultimately as a winner of the online voting challenge which drew almost 200,000 voters from around the globe, resulting in a $500,000 award from Google.

The highly visible Google Challenge springboarded Hack the Hood's efforts to codify and replicate our bootcamp model in partnership with on-the-ground partners outside of Oakland. In 2015 we piloted our train-the-trainer model with 3 partners who replicated our bootcamp in their communities: Richmond, East Palo Alto, and Watsonville, CA. In 2016, we expanded our train the trainer footprint across Northern California, working with 10 organizations to replicate Hack the Hood bootcamps in San Francisco, East Palo Alto, San Jose, Gilroy, Merced, Modesto, and Watsonville. Partners included: TeenForce and Silicon Valley Children's Fund, Project YES, Empower, Digital NEST, Bayview Hunters Point YMCA, Boys & Girls Club of the Peninsula, Collective Impact, and the Vietnamese Youth Development Center. In the Fall of 2016 we launched the pilot of our year-round Membership program, and starting in 2017, we will start to distribute the year-round model through the same network of partners.

To date, Hack the Hood bootcamps and workshops have trained over 600 youth to build websites for over 650 small local businesses. Our evaluation framework was designed by Rockman Associates and Public Profit to measure program engagement and effectiveness of our model in changing education and career outcomes for youth. We measure six specific areas of youth achievement and development:
Mastery of technical and soft skills
Success in professional environments
Confidence and efficacy of control, including goal-setting
Persistence in education and training,
Increase in income
Navigational capital: ability to network and navigate the tech ecosystem.

We use the following strategies:

1) Real-world, project-based learning - in our bootcamps, youth build actual websites for small business owners in their community, then go on to study coding, digital marketing, and social entrepreneurship before moving into college, an alternative certification program, or a job.

2) Culturally-competent curriculum and staff with high engagement with youth: 92% of all enrolled youth complete our programs.,

3) Career Exposure- we introduce youth to tech professionals working at top tech companies, as well as taking youth to company campuses so they can witness first hand the work environment and provide internships/apprenticeships and coaching

4) Coaching and Career Development: Bootcamp participants continue to work with Hack the Hood to pursue their educational and career goals after graduation. We are developing an online community, advanced skills workshops and leadership development, networking and career exposure events, group and individual learning projects, career coaching, case management, and application assistance and placement in jobs, internships, higher education, and vocational training programs.
5) Life support: Especially for youth ages 18-25, life can have challenges that deflect focus from work and learning. Our case manager can support and refer the youth experiencing sudden homelessness, food instability, emotional issues and therapy.

Many tech-inclusion programs provide fun enrichment-level dosage (hackathons, week-long camps) to middle-class youth of color or girls who are already on the path to college. Hack the Hood is built from the ground up to meet the intense needs of Low-Income Youth of Color, including a high percentage of youth who have experienced violence, systemic racism, and other forms of trauma. Our approach is holistic, rooted in community, relationship-driven, and trauma-informed. We follow youth development principles, draw on both the local business and tech communities to provide opportunities and inspiration for youth. We offer real experiences, and youth develop real portfolios. We sustain contact with youth for years after they graduate to provide advanced training, referrals, coaching, mentoring, moral support, and community- whatever it takes to help them achieve their goals.

Our process is also innovative. We have commissioned User Centered Design Research to ensure our approach is well matched to the needs of our youth and we use the Community Cultural Wealth framework to guide our approach. Our organization very much resembles a start-up culture where we pilot, test, and iterate our program design to arrive at the best possible solution to meet the ever-evolving landscape of our youths' needs. Finally, our approach to scaling is somewhat unique in that we partner intensely with existing on-the-ground partners who get training, curriculum, technical assistance, marketing support, evaluation services, and funding from us to replicate our program. This means that local relationships, knowledge, and expertise always inform each implementation of our bootcamp.
The Hack the Hood approach, programs and community are having a positive and powerful impact on the young people and the small business communities that we work with. Going forward we see our mission evolving to not only support young people in the Bay area and nearby, but to also provide a program and framework so the Hack the Hood bootcamp can have a transformative impact on more youth.

Since 2014, we have worked with more than 500 youth ages 16-25 in in-depth programs, and served more than 550 small business owners, many on the other side of the digital divide as well. We have scaled to work with 9 partners in 5 cities other than Oakland (San Francisco , Modesto, Merced, East Palo Alto, San Jose, Watsonville, Richmond), and have created strong pathways for our participants to move from our Bootcamps into other classes and programs we offer, along with individualized 1:1 coaching and support. Since January 2017, 344 youth have been served across 22 programs in Oakland and with 6 partners in San Francisco (Collective Impact, Bayview-Hunter's Point YMCA), San Jose (Teenforce), East Palo Alto (Boys & Girls Club of the Peninsula), Modesto (Project YES) and Merced (Empower).
Technical Skills
Students were asked to rate their level of skill & knowledge related to website building, principles of web design, coding languages.
90% increased skill in building websites
88% increased knowledge of web design principles
78% increased knowledge of coding languages

Professional Skills
Students were asked to rate their level of skill & knowledge related to time and project management, communication, conducting meetings, and public speaking.
70% reported increased skills in writing professional emails
67% reported increased skills in speaking with a business partner
65% reported increased skills in communicating to a broad audience

Preparation for Job in Tech Industry
Students were asked to rate their level of knowledge, confidence and ability preparing for a job in the tech industry, interest working in the tech industry, and pathways in tech industry.
72% reported increased confidence working in the tech industry
68% reported increased knowledge of types of jobs in the tech industry
63% increased ability to prepare for a job or internship interview in the tech industry

Navigational & Oppositional Capital
Students were asked to rate their level of knowledge, comfort, and skill related to code switching, navigating different environments, recognizing and effectively dealing with discrimination, and diversity issues in the tech industry.
58% reported increased knowledge of diversity issues in the tech industry
57% reported increased knowledge of discriminatory practices & behaviors, such as microaggressions
51% reported increased knowledge of code switching

Social Capital
Students were asked to rate their level of connections to peers, family, supervisors, other adults, small business owners, people in the tech industry, and networking.
75% reported knowing more people with tech jobs than they knew before bootcamp
61% reported using LinkedIn to meet potential employers more than they did before bootcamp
62% reported more confidence in professional networking settings than they did before bootcamp

> 83% of our participants remain in or enroll in school; 60% continue to remain involved with our programs after an initial exposure

Financials

CENTER FOR MEDIA CHANGE INC
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Operations

The people, governance practices, and partners that make the organization tick.

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CENTER FOR MEDIA CHANGE INC

Board of directors
as of 4/5/2021
SOURCE: Self-reported by organization
Board co-chair

Mr Kamal Shah

FotoNotes, Inc.

Term: 2019 -


Board co-chair

Kamal Shah

fotonotes

Term: 2017 - 2019

Luther Jackson

NOVA Workforce Development

Hal Plotkin

Creative Commons USA

Kamal Shah

FotoNotes

Tanya Caragol

NASDAQ

Patty Mitchell

Shaker Consulting

Gabriel Castillo

Pandora

Susan Mernit

The Crucible

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 04/05/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data