UNITED WAY OF NORTHWEST LOUISIANA

Live United

Shreveport, LA   |  www.unitedwaynwla.org

Mission

The United Way of Northwest Louisiana fights for the health, education, financial stability and essential needs of every person in every community. Our mission is to improve lives by mobilizing the caring power of communities across Northwest Louisiana.

Ruling year info

1956

President and CEO

Dr. Bruce Willson Jr.

Main address

820 Jordan Street Suite 370

Shreveport, LA 71101 USA

Show more contact info

EIN

72-0503930

NTEE code info

Human Service Organizations (P20)

Personal Social Services (P50)

Community Health Systems (E21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

People look to United Way for lasting solutions to local problems. We are a vehicle for volunteers, donors, and advocates who seek to change lives and communities through service, collaboration, and impact. We connect people and companies with the causes that matter to them. By engaging over 2,500 volunteers, 4,100 donors and 350 corporate partners in our 10 parish region each year, we are a platform for social change. We are the problem-solvers for those issues that are difficult to face and hard to ignore. We surround a community's most critical problems, and we fight. We fight for the health, education, financial stability and essential needs of every person in northwest Louisiana. Because we know that change begins when we LIVE UNITED, and that building a better tomorrow starts today. How do we make our mark? By facing problems head-on, galvanizing communities around important issues and by forging unlikely partnerships for innovative solutions.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Dolly Parton Imagination Library

Providing FREE books to preschool children under the age of 5 years in the following zip codes: 71103, 71106, 71109, 71111, and 71064 of Caddo and Bossier Parishes; and all of Bienville, Desoto, Red River, Sabine, Natchitoches, Winn and Webster Parishes.

Population(s) Served
Infants and toddlers

Works to reduce the barriers to banking and increases access to the financial mainstream. Programs are voluntary and provide low-income un- and underbanked individuals with free or low cost starter or "second change" bank accounts and access to financial education.

Population(s) Served
Economically disadvantaged people

Actively engages companies and individuals in volunteerism in Northwest Louisiana by providing Corporate Volunteerism, Day of Caring opportunities, volunteer referral, volunteer management, and volunteer recognition.

Population(s) Served
Economically disadvantaged people

Provides FREE federal and state tax preparation and filing for qualified individuals through www.myfreetaxes.com.

Population(s) Served
Economically disadvantaged people

IRS-certified volunteers provide assistance with preparing individuals basic tax returns with electronic filing to qualified individuals.

Population(s) Served
Economically disadvantaged people

United Way 2-1-1 is an easy-to-remember phone number linking people in need to relevant information. When you call 2-1-1, you will speak with a trained Information and Referral Specialist who will help you access the exact service you need.

By maintaining an accurate database of public and community-based resources, United Way 2-1-1 connects you to basic services and even at times of disaster. You can also use the online Service Directory to search for resources near you.

United Way of Northwest Louisiana is a proud partner of Louisiana 2-1-1 and works closely with the Louisiana Association of United Ways to bring this service to our area.

Population(s) Served
Adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

United Way of Northwest Louisiana’s goal is every person in Northwest Louisiana has the resources they need to make ends meet by moving people out of poverty.

Provide access to prescription savings.
Provide programs for children to enter kindergarten at reading level.
Provide financial stability programs that move individuals and families out of poverty with financial literacy, access to safe banking needs
Connect individuals and families to services during times of crisis.

We have a strong Board of Directors that are committed and rooted in our community, a staff that are experts in their field, and community volunteers that guide and provide oversight within committees that lend their expertise and knowledge to advance the strategies and goals to assist ALICE families.

Over $3M in prescription drug cost savings.
5,000 children under age 5 received access to literacy programs for kindergarten readiness.
Nearly $1M in debt reduction and savings for families struggling with financial management

Financials

UNITED WAY OF NORTHWEST LOUISIANA
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

UNITED WAY OF NORTHWEST LOUISIANA

Board of directors
as of 9/30/2021
SOURCE: Self-reported by organization
Board chair

Mr. John Adam

Marketplace Chevrolet

Term: 2020 - 2022

John Adams

Marketplace Chevrolet Buick

Shanee Bailey

CenterPoint Energy

Mark Evans

Regions Bank

Gayle Flowers

Bossier Parish Community College

Mark Snow

Aillet Fenner Jolly McClelland, Inc.

Edward Barr

International Paper

Keith Carter

Always Best Care

Darrin Dixon

Southern University at Shreveport, LA

Brittney Dunn

Brittney Dunn, CPA LLC

Rodney Ellis

Southern University at Shreveport, LA

Stormy Gage-Watts

Ochsner LSU Health Shreveport

Lyndon Johnson

Calumet Shreveport Refinery

Wayne Lancaster

Coca Cola Bottling Company United Shreveport

Greg Lott

Progressive Bank

Don Olson

Hunt, Guillot & Associates (Retired)

Christopher Poplawski

Sam's Town Shreveport

Malcolm Smoak

AEP-SWEPCO

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 09/30/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 09/30/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.