PLATINUM2025

Goodwill Industries of Central Oklahoma, Inc.

Goodwill. Uncommonly Good.

aka Goodwill Central Oklahoma   |   Oklahoma City, OK   |  http://okgoodwill.org/

Mission

Goodwill’s mission is clear. We help people overcome challenges to employment. The revenue from your donations goes back into the central Oklahoma community by providing jobs and resources to transform lives through the power of work.

Ruling year info

1938

President & CEO

Will Lufburrow

Main address

316 S Blackwelder Ave

Oklahoma City, OK 73108-1418 USA

Show more contact info

Formerly known as

Oklahoma Goodwill Industries, Inc.

EIN

73-0641590

NTEE code info

Employment Training (J22)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2024, 2023 and 2022.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Goodwill Central Oklahoma works to enhance people’s dignity and quality of life by strengthening their communities, eliminating their barriers to opportunity, and helping them reach their full potential through learning and the power of work.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Goodwill Career Pathways Institute

The Goodwill Career Pathways Institute (GCPI) is a training and certificate granting program for people who seek to improve their job skills and get back to work. It is administered under Goodwill Industries of Central Oklahoma and accredited through the Oklahoma Board of Private Vocational Schools. The Goodwill Career Pathways Institute provides certificate training, internal employee training initiatives, and the Begin at Home program.

Population(s) Served
Adults
Homeless people
Children and youth

The Employment Services Center (ESC) provides free support to Oklahomans searching for work. Our Employment Specialists provide support and training to individuals seeking employment on resume and cover letter writing, basic digital skill development, and online employment search and application. ESC staff provide tips on interviewing skills and etiquette, professional dress, and other essential employment behavior that will lead to job success which includes wrap-around support services. The ESC is open to anyone who needs assistance but is especially skilled at serving high barrier individuals including those who are unemployed due to previous incarceration, homelessness, those with a substance abuse background, and/or living in poverty.

Population(s) Served
Homeless people
Incarcerated people
Children and youth

Where we work

  • Oklahoma (United States)

Accreditations

Council on Law Enforcement Education and Training 2018

CARF International 2019

Oklahoma Board of Private Vocational Schools 2019

Family Positive Workplace 2020

Top Oklahoma Work Places - The Oklahoman 2021

CARF International 2022

Top Oklahoma Work Places - The Oklahoman 2022

Top Oklahoma Work Places - The Oklahoman 2023

Affiliations & memberships

Oklahoma State Use Program 1960

Greater Oklahoma City Chamber of Commerce 2006

Stillwater Chamber of Commerce 2014

Edmond Chamber of Commerce 2016

Greater Enid Chamber of Commerce 2021

Greater Oklahoma City Hispanic Chamber of Commerce 2021

Norman Chamber of Commerce 2021

Central Oklahoma Manufacturers Association 2022

Guthrie Chamber of Commerce 2022

Moore Chamber of Commerce 2022

Mustang Chamber of Commerce 2022

Ponca City Chamber of Commerce 2022

South Oklahoma City Chamber of Commerce 2022

Weatherford Chamber of Commerce 2023

Midwest City Chamber of Commerce 2024

Oklahoma Center for Nonprofits 2024

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

GICO programs & services

This metric is no longer tracked.
Totals By Year
Related Program

Goodwill Career Pathways Institute

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Total = services provided. These services include the Employment Services Center, Mobile Unit, Employment Programs, and Goodwill Career Pathways Institute.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We are striving for Goodwill Central Oklahoma to be the premiere service provider to individuals with barriers to employment in Central Oklahoma by 2029.

PILLAR #1 (Financial Stewardship): Grow our financial resources to invest in our mission, our people, and ensure the future viability of the organization
Objectives:
• Grow Donated Goods Retail operating income
• Grow external mission funding
• Grow other revenue opportunities i.e. investments, Contract Services, and donor giving

PILLAR #2 (Mission): Evolve, enhance, and expand our services to deepen our impact
Objectives:
• Ensure quality service delivery
• Expand services, programs, and partnerships to increase participation
• Increase accessibility of programs to impact more Oklahomans

Pillar #3 (People and Culture): Foster an inclusive and supportive environment to promote a culture of respect and empowerment
Objectives:
• Enhance recruitment and employee onboarding
• Increase employee retention
• Improve growth opportunities for employees through training, learning, and support

Pillar #4 (Operational Excellence): Operate with efficiency, effectiveness, and innovation in all
aspects of the business to maximize organizational impact
Objectives:
• Create consistent processes and standard operating procedures across all departments
• Improve data-driven decision making through AI and other tools
• Further develop Goodwill’s culture of safety

Pillar #5 (Stakeholder Engagement): Raise awareness to advance our mission
Objectives:
• Increase awareness and engagement with the mission among shoppers and donors
• Create and promote a culture of philanthropy among internal and external stakeholders
• Collaborate among community partners to grow recognition within the community

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve

Financials

Goodwill Industries of Central Oklahoma, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Goodwill Industries of Central Oklahoma, Inc.

Board of directors
as of 4/8/2025
SOURCE: Self-reported by organization
Board chair

Emily Shuart

Southwest Power Pool

Term: 2025 - 2027

Amy Loftis-Walton

Oklahoma Market Rausch Coleman Homes

Ashleigh Robinson DIRECTOR

Bethany Children's Health Center

Chris Oberst

Love's Travel Stops

Connie McGoodwin

Former Executive Director, DRTC

David Burrage

Mathis Brothers Furniture

David J. Miller

Mercy Rehabilitation Hospital

Emily Shuart

Southwest Power Pool

George Johnson

GB Johnson Inc.

Heath Satterfield

Devon

Jake Taylor

BancFirst

Jason Green

Community Leader

Jennifer Pham

Oklahoma Indian Clinic

Jessica Martinez-Brooks

Metro Technology

Lorianne Denslow

American Fidelity

Mick Cornett

Community Leader

Natalie Cooper

OK Department of Corrections

Steffi Silvera

Greater Oklahoma City Hispanic Chamber of Commerce

Steve Shepelwich

Federal Reserve Bank of Kansas City (OKC Branch)

Tristan Nelson

Oklahoma City Thunder

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? yes

Organizational demographics

info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Disability status
Decline to state

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability