PLATINUM2023

Assistance League of Norman, Inc.

Transforming Lives Strengthening Community

aka Assistance League of Norman   |   Norman, OK   |  www.assistanceleague.org/norman

Mission

Assistance League of Norman is transforming the lives of children and families through community programs.

Notes from the nonprofit

We are an all volunteer organization striving to serve as many children and families in our Norman and Little Axe communities through our programs including our founding program Operation School Bell.

Ruling year info

1972

Principal Officer

Mrs Kim Koop

Main address

809 Wall Street

Norman, OK 73069 USA

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Formerly known as

Assistance Guild of Norman

EIN

73-0927199

NTEE code info

Children's and Youth Services (P30)

Community Improvement, Capacity Building N.E.C. (S99)

Citizen Participation (W24)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Assistance League of Norman exists to serve the in need citizens of Norman Oklahoma. Our primary outreach is Operation School Bell which provides new school and weather appropriate clothing and shoes to students kindergarten through high school who have been identified as in need of the same by school personnel. Students properly dressed attend school regularly ready to learn.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Operation School Bell

Operation School Bell provides new school and weather appropriate clothing, shoes and hygiene supplies to children kindergarten through high school who have been identified by their school counselors as children in need. Students select this clothing in a retail like atmosphere at our Chapter House accompanied by a volunteer who helps with selection and sizing.  All students receive a new coat, two new pairs of pants, three new tops, five pairs of new underwear, five pairs of new socks, new shoes, a grooming kit and a new book that is age and reading ability appropriate.

Population(s) Served
Children and youth
Families
At-risk youth
Economically disadvantaged people

Members entertain the adult clients of Full Circle Life Enrichment Center in Norman with a monthly afternoon of bingo, prizes, refreshments, and companionship as well as holiday themed parties.

Population(s) Served
Seniors

Through partner agencies, this program distributes stuffed animals to children involved in accidents or other traumatic situations.

Population(s) Served
Children and youth

Book of My Own provides a high interest, reading level appropriate, self selected new book to each student who attends Operation School Bell.

Population(s) Served
Children and youth

Care Kits provides basic adult, youth and infant grooming supplies and household cleaning items to the clients of the Norman Women's Resource Center.

Population(s) Served
Victims and oppressed people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Operation School Bell

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The ultimate goal of Operation School Bell is to clothe ALL the children referred to us. We schedule approximately 40 regular clothing days but work with a child in need any time that need occurs.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The goal of Assistance League Norman's Operation School Bell program is to provide appropriate school clothing to those children in need referred to us by their teachers and counselors. Assistance League members have no input as to the children we serve.

We clothe children grades kindergarten through twelfth grade attending Norman and Little Axe Oklahoma Public Schools. Assistance League of Norman has been clothing children since 1978. During the 2019-2020 school year, we clothed 1841 children. Despite the chaos of COVID, we clothed 909 children during school year 2020-2021.

Anecdotal and outcome survey evidence reported to us by teachers and counselors confirms the positive impact of our program. Children who participate in Operation School Bell arrive at school ready to learn. They exhibit regular attendance, increased self confidence and improved classroom performance.

Our organizational strategic plan includes our goal of increasing the number of students we serve. We will continue to provide first quality clothing that allows our clients to fit in with their peers.

We feel we are successful when we meet the needs of all the students referred to us.

In order to sustain our Operation School Bell program, we apply for grants, seek donations from members and community partners and raise money to purchase clothing through a variety of well established and well attended fundraising activities. We are also fortunate to have an endowment specifically for Operation School Bell.

Our current fundraising events include a home tour, a Gala, a 5K Operation School Bell run and a variety of micro- fundraisers. . Please refer to our website: www.assistanceleague.org/norman for additional information concerning our fundraising activities or you may visit our profile at givesmartokc.org.

We have a cadre of successful shoppers who shop locally and online year round for sales on merchandise that is timely and in line with what all students are wearing to class. We approach this buying cautiously purchasing only those items which are of good value.

Our students choose their clothing in a retail like environment at our Chapter House. Each child is accompanied by an Assistance League member or community volunteer who acts as a personal shopper helping the child with sizing and choices. We provide private dressing rooms to ensure a dignified experience for our student clients.

Each year we examine School Bell and improve any areas that need tweaking.

Although we officially clothe children several months in the fall and two weeks in the spring, we are available as needed to clothe those children in need outside our regular calendar clothing dates. Our Operation School Bell volunteers work year round to make this program the premier operation it is.

We have many community partners that support Operation School Bell by direct donation as well as by sponsoring different aspects of our fundraising activities. We have a generous endowment from the Sarkeys Foundation which provides long term support for our Operation School Bell efforts.

Assistance League of Norman is an all volunteer organization with more than 300 members. All members have financial obligations to the organization in the form of dues and expected contributions. We have no paid staff.

Our work in the community is well known and well respected.

We feel that after forty nine years of clothing children, we have learned how to make the Operation School Bell program a success. In 1978, we clothed 70 children; during the last ten years, we clothed 16,263 children! Our long term goal is to increase our outreach to those students in need. To this end, we remain committed to a fiscally sound policy of purchasing clothes that are peer appropriate and of sound value.

Over the years we have discovered that quality clothing trumps quantity; the clothing offered the children must be the same type clothing they would find in a branded shopping experience and the clothing must be easy care and durable. Our purchasing experiences have been refined and we are consistent with regard to quality control. A product purchased that does not meet our high standards is returned.

Maintaining the dignity of our students is a primary goal of Operation School Bell.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Assistance League of Norman, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Assistance League of Norman, Inc.

Board of directors
as of 07/07/2023
SOURCE: Self-reported by organization
Board co-chair

Kim Koop

Assistance League Norman

Term: 2023 - 2024


Board co-chair

Kris Abbey

Assistance League Norman

Term: 2023 - 2024

Kim Koop

Kris Abbey

Elizabeth McKinney

Maureen Crook

Barb Fitzgerald

Susan Orndorff

Lisa Adcock

Becky Gillum

Renee Gobeille

Katsey Johnson

Lisa Burkhart

Jennifer Cook

Heather Matthews

Megan Sherrer

Ruth Jackson

Lela Odom

Jeri Saliba

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes