PLATINUM2023

United Way of Southern Cameron County

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Brownsville, TX   |  www.unitedwayrgv.org/donate

Mission

United Way of Southern Cameron County fights for the health, education and financial stability of every person in every community. We fight for Brownsville, Rancho Viejo, Olmito, Los Fresnos, Laguna Vista, Laguna Heights, Port Isabel and South Padre Island.

Ruling year info

1957

President & CEO

Ms. Wendy De Leon

Main address

634 E Levee St

Brownsville, TX 78520 USA

Show more contact info

Formerly known as

United Fund of Brownsville

EIN

74-1241385

NTEE code info

Human Service Organizations (P20)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Southern Cameron County has one of the highest poverty rates in the United States. Everything we do is aimed at mitigating and changing that.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Financial Stability Partnership

The Financial Stability Partnership tackles the biggest problem in southern Cameron County: poverty. Nearly one-half of the children in our area live below the poverty line. The Financial Stability Partnership helps families increase income, save money and gain sustainable and appreciating assets for their financial security.

Population(s) Served
Adults
Adolescents

All In is a partnership of local stakeholders committed to doubling the number of young adults who achieve postsecondary credentials with labor market value by 2025.

Population(s) Served
Adults
Children and youth

The COVID-19 pandemic has disproportionately affected the people of the Rio Grande Valley. Most of our families live paycheck to paycheck, and when pandemic related furloughs began in March of 2020 requests for emergency food assistance grew exponentially week by week. We turned our focus to the best ways to get more food to more people more quickly. We hired furloughed restaurant workers to prepare, package and distribute food--using their unique skills and talents while supplementing their incomes. We have spent millions on food and workers to ensure that people all across the Rio Grande Valley have enough to eat.

Population(s) Served
Work status and occupations
Economically disadvantaged people
Migrant workers

Where we work

Awards

Common Good Award 2017

United Way Worldwide

Affiliations & memberships

Charity Navigator Four Star Charity 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Earned Income Credits claimed at Volunteer Income Tax Assistance sites.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families

Related Program

Financial Stability Partnership

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Earned Income Credits help lower income working families. Our Volunteer Income Tax Assistance sites help families and individuals earning less than $56,000 complete and e-file their income taxes.

Number of tax returns completed by volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys, Adults

Related Program

Financial Stability Partnership

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The number of tax returns prepared by volunteers grew year over year until the pandemic. We now provide this service throughout Cameron and Willacy counties.

High School students certified by the IRS as Volunteer Tax Preparers.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys, Intersex people

Related Program

Partners for Postsecondary Success (All In)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

High school students earn a postsecondary credential when they become IRS-certified tax preparers. These students prepare and file taxes, gaining career awareness and workplace skills.

Number of meals served or provided

This metric is no longer tracked.
Totals By Year
Related Program

United Against Hunger

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

The pandemic hit the Rio Grande Valley hard, and we saw food insecurity soar. We quickly created United Against Hunger to increase our capacity to get food to people quickly and efficiently.

Recovery services for victims of human trafficking

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Victims of human trafficking require legal services, counseling, housing and other supports to rebuild their lives.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

United Way of Southern Cameron County works to identify opportunities for real change in the fields of Education, Income and Health--the building blocks of a good life. We recruit people and organizations with the passion, expertise and resources to get things done. Partnerships are at the heart of our work, and many of our goals revolve around strengthening partnerships. Those goals include:
1. Double the number of young adults with postsecondary credentials with labor market value by the year 2025.
2. Increase the number of children who enter kindergarten ready to succeed in school.
3. Improve the financial stability of people in our community.
4. Improve the health of people in our community by reducing obesity and increasing physical activity.

United Way of Southern Cameron County believes in the power of partnerships. We subscribe to the adage that "If you want to go fast, go alone. If you want to go far, go together."

Our work to double the number of young adults with postsecondary credentials with labor market value by 2025 is accomplished through our high-capacity, cross-sector partnership, All In. Please visit AllInBrownsville.org to read all about the work of this partnership, which was established with a grant from the Bill & Melinda Gates Foundation.

Increasing the number of children who enter school prepared to succeed is a long-term goal of United Way of Southern Cameron County. In 2001, we launched our Success By 6 initiative. In 2013 we completed the EDI (Early Development Inventory) of kindergarten children in southern Cameron County and have detailed data by neighborhood of the school readiness of our children. Community-based stakeholder groups are examining the data and creating strategic plans to improve the readiness of children in their neighborhoods.

Brownsville, Texas is one of the poorest communities in the United States, and increasing the financial stability of local residents is an important goal. For many years, United Way of Southern Cameron County has organized the Volunteer Income Tax Assistance sites in Cameron County, and in the most recent tax year more than $10 million in Earned Income Tax Credits, Child Tax Credits and tax refunds were returned to the people of Cameron County and Willacy County through these efforts. United Way of Southern Cameron County also worked to help create an alternative to payday and car title loans--a small dollar loan product that is offered through the workplace to help workers avoid predatory lenders and the spiral of debt that results from an emergency loan.

United Way of Southern Cameron County is blessed with a strong and active Board of Directors, a volunteer base of over 300 people, and very experienced staff members.

Our work is known locally and nationally. We were one of three organizations in the country selected for the Partners for Postsecondary Success grant from the Bill & Melinda Gates Foundation. MacKenzie Scott chose our organization as one of her 384 multi-million dollar grantees in 2020.

Every year our funded programs and collaborations affect over 100,000 people in our area.
* Local volunteers engage in virtual tutoring and mentoring with 2nd graders who are at risk of not reading on grade level by 3rd grade. This increases the reading levels of those 2nd graders and helps ensure school success.
* We are a pilot site for Bright By Text and distribute age-appropriate parenting and development guidance to nearly 800 parents via text message.
* College students in their final year are eligible to participate in paid internships to increase their chances for employment in demand occupations.
* We are one of four communities in the United States funded by United Way Worldwide to pilot strategies to respond to human trafficking.
*Our United Against Hunger initiative served over seven million meals during the pandemic, which was a time of greatly increased food insecurity in the Rio Grande Valley.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection

Financials

United Way of Southern Cameron County
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

United Way of Southern Cameron County

Board of directors
as of 06/19/2023
SOURCE: Self-reported by organization
Board chair

Mr. Francisco Lopez

IBC Bank

Term: 2022 - 2023

Rick Villarreal

Villarreal Dental Center

Frank Lopez

IBC Bank

Frank Acevedo

Valley Regional Medical Center

Juanita Hernandez

Wells Fargo Bank

Robin Cowen

Community Volunteer

Jaime Garcia

Zavaleta Realty Group

Pete Maldonado

Community Volunteer

Michael Limas

Michael J. Limas & Associates

Carlos Garza

Texas Regional Bank

Juan Loya

PNC Bank

Maribel Bermudez Guerrero

City of Brownsville

Elizabeth Ramirez

Valley Regional Medical Center

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/23/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data

Equity strategies

Last updated: 06/29/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.