Healthy Kids/Places to Play/Events that Impact

aka San Antonio Sports   |   San Antonio, TX   |


To transform our community through the power of sport.

Ruling year info


President & CEO

Mr. Russ Bookbinder

Main address

P.O. Box 830386

San Antonio, TX 78283 USA

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Formerly known as

San Antonio Sports Foundation



NTEE code info

Physical Fitness/Community Recreational Facilities (N30)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

University Health Go!Kids Challenge

University Health System Go!Kids Challenge™. Beginning in 2003, San Antonio Sports established the Go!Kids Challenge™, an six-week fitness program implemented through elementary school physical education programs. We reach 170,000 children in grades K-5 through a partnership with San Antonio area school districts.

For thousands of children in San Antonio-area elementary schools, the new year starts with the University Health Go!Kids Challenge powered by San Antonio Sports. This free, six-week program, which runs from mid-January through February, encourages kindergarten through fifth graders to be active and eat healthy.
228 elementary schools registered
127,000 fitness logs distributed
20,000 students completed the Challenge.

OVERVIEW 6-week program
K-5th grade students
Four suggested exercise activities + a favorite activity category!
OBJECTIVES • Participate in a minimum of 5 fitness activities each week • Promote incremental physical activity • Promote positive nutritional habits • Increase parent engagement • Engage support of PE coaches • Provide two San Antonio Zoo tickets as incentive for completion

Population(s) Served

The i play! afterschool program: Motivated by the community and school district administrations' concerns that low socio-economic status children do not get the same opportunities to succeed through sports as higher socio-economic students, San Antonio Sports launched the afterschool program in the fall of 2008 to address the issue.

San Antonio Sports’ i play! afterschool program provides its participants skill-based instruction in five sports, while building confidence and self-esteem and teaching the importance of healthy habits, self-discipline, social skills, teamwork and sportsmanship. Research shows that children in the program have significantly less absenteeism, fewer disciplinary referrals and higher academic outcomes in reading and math than children not in the program. During the 2019-2020 school year the program served 1,400 kids in third through fifth grades from 58 schools in five school districts: San Antonio, Harlandale, Northside, Northeast and Southwest Independent School Districts. They learned soccer, track, volleyball, basketball and tennis, and every five weeks, San Antonio Sports hosted a program-wide tournament awarding gold, silver and bronze medals to the winning teams. All participants are provided with i play! afterschool t-shirt, shorts, socks, shoes and backpack

Program Goal. To provide a safe, healthy afterschool environment for youth, specifically those at-risk of academic failure and poor health, to excel to their greatest potential

Population(s) Served
Economically disadvantaged people

Kids Rock San Antonio:  In support of our mission and vision, San Antonio Sports, in partnership with The Competitor Group, Inc. and Bexar County elementary schools, implements Kids Rock San Antonio, a free 9-week program in the fall, to engage youth in routine physical activity and good nutrition in support of an active healthy lifestyle. We reach 170,000 K-5 grade youth from Bexar County public elementary schools. Schools kickoff Kids Rock San Antonio with a campus pep rally in September. For 8 weeks, children follow a walking or running training schedule during which they will cover 25.2 miles. Children access a mileage logbook to record fitness activities and fitness tips and encouragement via the program website. Teachers incorporate Kids Rock San Antonio into their curriculum by training students and hosting runs. Culminating school-based celebrations are held in November, the week of the Rock 'n' Roll Marathon and 1/2 Marathon, during which youth will complete their “final marathon mile” . Nearly 3,000 youth who complete the Kids Rock San Antonio participate in the culminating one-mile fun run the Saturday before the Rock ‘n’ Roll San Antonio Marathon & ½ Marathon.

Population(s) Served
Children and youth

This family-friendly fitness program will provide the information and resources, skills, activities, and motivational guidance necessary for families to achieve good nutrition and a healthy level of physical activity. Fit Family Challenge will service families over a four month period (May–August).
SAS will implement various forms of information/marketing (print, radio, television, billboards, and social media) to create program awareness and participation. The key distribution point for information and journals will be the school districts. We will work with the schools and in-kind media sponsors to promote the program community-wide. Culturally-sensitive marketing will be focused on outreach via grassroots, community groups. We will promote the program via partnerships with local TV stations, newspapers, radio stations and outdoor advertisers. Materials and advertising will be produced in English and Spanish where needed. We will partner our outreach with community centers, neighborhood associates and churches. We will seek to have a presence at popular community and church festivals. A public relations/advertising agency will help us position the program within this specific demographic and infiltrate the appropriate community resources. We will seek local businesses vested in health as sources for incentives, partners for promotions and distribution points for program materials.
These materials will consist of logbooks to record/monitor activity, educational information via flyers, and an interactive educational website on fitness and nutrition, and a calendar of events pertaining to fitness events in San Antonio. Materials will be created in English and Spanish, as needed. The school districts’ elementary schools will serve as our distribution centers for program materials. Families who participate in multiple events will receive incentives to recognize their accomplishments to lead an active healthy lifestyle.
We serve San Antonio families with children under 18 years of age, with a focus on families who live in the ten San Antonio zip codes identified as high risk for ongoing health problems (78201, 78207, 78210, 78211, 78221, 78223, 78227, 78228, 78237 and 78242). Over 62% are considered disadvantaged, 67% Hispanic, 9% African American, 2% Asian, 1% Native American and 21% White.
The journey of a Fit Family Challenge family consists of four parts: (1) Education and awareness; (2) Participation in events and use of resources; (3) Improved health and wellness and increased family involvement; and (4) Recognition and sustainment of an active healthy lifestyle. We will focus our grassroots efforts and the bulk of the marketing budget on residents living in the ten zip codes that show the highest incidence of obesity and diabetes. School-based fitness events will support the ten zip code communities to provide equity and access to participation. Families will sign up to participate through our distribution centers and our website.

Population(s) Served
Economically disadvantaged people

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

To transform our community through the power of sport. This is accomplished through programs that promote Healthy Kids, offers Places to Play and by generating Events that Impact.



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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Mr. Dean Radla

Sinclair Broadcasting

Term: 2019 - 2023

George Becknell

George P. Becknell III, Insurance and Investment Planner

George Block

Lisa Blonkvist, CIMA

Morgan Stanley

Jim Bodenstedt

MUY! Pizza

Mike Chapman

Security Service Federal Credit Union

Janet Holliday

The CE Group

Chris Flannery

Merrill Lynch

Susan McGee

U.S. Global Investors, Inc.

Frank Miceli

Spurs Sports & Entertainment

Danny Oliver

NuStar Energy L.P.

Bob Raymond


Richard W. Smith


Patti Larsen

AT&T External Affairs

Don Harris


Jesus Alarcon

Pepsi Beverages Company

Richard Oliver

Visit San Antonio

Richard Ojeda

Black Tie Affairs

Jonathan Owens


Judy Rettinger

Spectrum Reach

Robert Sugg

Strasburger & Price

Justin Steen

Summit Company

April Ancira Thompson

Ancira Auto Group

Brandon Arceneaux

Alamo Drafthouse Cinema

S. Josh Bell

San Antonio Orthopedic Group

Ryan Calong

Silver Eagle Distributing, Inc.

Ernest Cunningham


Tom Cury


Joseph Gaughan

Ernst & Young, LLP

Ben Hart

Factor of Champions

Lori Houston

City of San Antonio

Steve Markey

Whitestone Wealth Management

Robert Ober

Robert Ober & Associates, Inc.

Timothy Palomera

Sports Medicine Associates of San Antonio

John Locke

Valero Energy

Dean Radla


Julie Wiernik

Licensed Clinical & Performance Psychologist

Crystal Senesac

University Health

Julie Bedingfield


Susanne Brady-Lusk

Coca-Cola Southwest Beverage

Mike Caraballo

Wells Fargo

Brock Coleman

Commerical Kitchen Parts & Service

Andy Crouch


Chris Flannery

Merrill Lynch I Bank of America

Jeff Garrison

Cox Media Group

Lisa Gillespie

San Antonio Express News

Erik Hanson


Tyreo Harrison


Jimmy Holmes

San Antonio Business Journal

Greg Houston


Brian Hurtak


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/24/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity


Sexual orientation


Equity strategies

Last updated: 08/24/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.