PLATINUM2024

PRO-ACTION, INC.

Making the community safer

aka Pro-Action Emergency Medical Services Institute; Immunize El Paso   |   El Paso, TX   |  https://www.pro-action.org

Mission

To avail donors, volunteers, and advocates of opportunities to deliver immunization and other prevention-based care, allied health and first responder education, and Emergency Medical Services (EMS) to improve lives and communities.

Notes from the nonprofit

We are proud to be what makes El Paso a great community to live in, and we are actively seeking partnerships and opportunities to have a greater impact within our community.

Ruling year info

1996

Executive Director

Henry Brutus

Main address

PO Box 962505

El Paso, TX 79996 USA

Show more contact info

EIN

74-2748374

NTEE code info

(Public Health Program) (E70)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

1. Ensure children in our community are ready for school via immunizations. 2. Create a safe community through vaccination efforts. 3. Provide career opportunities through the EMT training program. 4. Make our community safer by placing qualified and competent EMTs at community events. 5. Train the community to respond to medical emergencies by offering community-wide CPR and First Aid classes.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Immunize El Paso (IZEP)

IZEP is a vital healthcare resource for immunizations. IZEP serves all who do not have a traditional medical home or are otherwise unable to obtain timely vaccination. We operate three brick-&-mortar clinics (East, Downtown, and Lower Valley) housing immunization outreach teams that provide in-house services and canvass West Texas and Southern New Mexico. For over 25 years, IZEP has worked in partnership with the El Paso Department of Public Health, the Texas Department of State Health Services, various health advocacy groups & area school districts by coordinating immunization projects throughout the borderland, with a focus on community health.

Population(s) Served
Children and youth
Adults
Economically disadvantaged people

The Institute is located on the Eastside of El Paso and offers EMS training and CPR. Faculty travels throughout the community for CPR classes on request. We are an authorized training center for the American Heart Association (AHA), the National Safety Council (NSC), and the American Association of Orthopedic Surgeons (AAOS). Emergency Medical Technicians provide out-of-hospital medical care and transportation for critical and emergent patients who access the emergency medical services (EMS) system.

Population(s) Served
Indigenous peoples
Economically disadvantaged people

We hire most of our Institute graduates. We provide Event Medical, EMS & First Aid medical standby support services to special events at venues throughout El Paso County, Doña Ana County, and neighboring communities. We are a registered EMS First Responder Organization licensed by the Texas Department of State Health Services.

Population(s) Served
Adults
Emergency responders
Health
Adults
Emergency responders
Health
Children and youth
People with disabilities

Where we work

Awards

Texas Advancement Center Approval 2022

Department of Veteran Affairs

Affiliations & memberships

American Heart Association 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of patient visits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status

Related Program

Immunize El Paso (IZEP)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Number of graduates enrolled in higher learning, university, or technical/vocational training

This metric is no longer tracked.
Totals By Year
Population(s) Served

Young adults, Ethnic and racial groups, Gender and sexual identity, Social and economic status, Unemployed people

Related Program

Pro-Action Emergency Medical Institute

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of training events conducted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status

Related Program

Emergency Medical Team

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of clinic sites

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Gender and sexual identity, Religious groups, Social and economic status

Related Program

Immunize El Paso (IZEP)

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status, Religious groups

Related Program

Immunize El Paso (IZEP)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Number of vaccines administered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status

Related Program

Immunize El Paso (IZEP)

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of children with age-appropriate immunization levels at age two

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status

Related Program

Immunize El Paso (IZEP)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status

Related Program

Pro-Action Emergency Medical Institute

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

A safer greater El Paso County.

- Increase the number of EMT graduates
- Advocate on behalf of First Responders for better pay/benefits
- Augment the number of programs offered at the Institute
- Identify new avenues and/or partners for CPR and First Aid offerings
- Promote immunization
- Continue to work with the City and County of El Paso, the State of Texas, and ISDs to disseminate the importance of vaccination.

ProAction is a leader in the EMT and immunization industry locally. We are willing to invest in our infrastructure to become more effective and efficient and deliver the best quality programs and services.

- We have administered over 924,000 immunizations.
- Trained more than 43,492 individuals in EMS, CPR, and First Aid
- Provided EMS coverage for over 13,529 special events.

Pro-Action's unwavering commitment to empowering communities, delivering quality healthcare, and promoting education has transformed countless lives and continues to shape the future of healthcare in El Paso.

This inspiring story is a testament to the power of determination, collaboration, and a deep-rooted passion for creating positive change.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

PRO-ACTION, INC.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PRO-ACTION, INC.

Board of directors
as of 02/12/2024
SOURCE: Self-reported by organization
Board chair

Mrs. Amanda Davis

EHN

Term: 2020 - 2023

Rudy Hernandez

EPPC

Manny Barrios

Loretto Academy

Sandra Beckford

Self-Employed

Guillermo Ochoa

ICE

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/12/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 08/24/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.