PRO-ACTION, INC.
Pre-Hospital Emergency Medicine Starts Here
Programs and results
What we aim to solve
1. Ensure children in our community are ready for school via immunizations. 2. Create a safe community through vaccination efforts. 3. Provide career opportunities through the EMT training program. 4. Make our community safer by placing EMTs at community events. 5. Train the community to respond to medical emergencies by offering community-wide CPR and First Aid classes.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Immunize El Paso (IZEP)
IZEP is a vital healthcare resource for immunizations. IZEP serves all who do not have a traditional medical home or are otherwise unable to obtain timely vaccination. We operate three brick-&-mortar clinics (East, Downtown, and Lower Valley) housing immunization outreach teams that provide in-house services and canvass West Texas and Southern New Mexico. For over 25 years, IZEP has worked in partnership with the El Paso Department of Public Health, the Texas Department of State Health Services, various health advocacy groups & area school districts by coordinating immunization projects throughout the borderland, with a focus on community health.
Pro-Action Emergency Medical Institute
The Institute is located on the Eastside of El Paso and offers EMS training as well as CPR. Faculty travels throughout the community for CPR classes on request. We are an authorized training center for the American Heart Association (AHA), National Safety Council (NSC), and the American Association of Orthopedic Surgeons (AAOS). Emergency Medical Technicians provide out-of-hospital emergency medical care and transportation for critical and emergent patients who access the emergency medical services (EMS) system.
In addition, we provide Event Medical, EMS & First Aid medical standby support services to special events at venues throughout El Paso County and neighboring communities. We are a registered EMS First Responder Organization licensed by the Texas Department of State Health Services.
Where we work
Awards
Texas Advancement Center Approval 2022
Department of Veteran Affairs
Affiliations & memberships
American Heart Association 2022
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of patient visits
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status
Related Program
Immunize El Paso (IZEP)
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of graduates enrolled in higher learning, university, or technical/vocational training
This metric is no longer tracked.Totals By Year
Population(s) Served
Young adults, Ethnic and racial groups, Gender and sexual identity, Social and economic status, Unemployed people
Related Program
Pro-Action Emergency Medical Institute
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of training events conducted
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status
Related Program
Pro-Action Emergency Medical Institute
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of clinic sites
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Gender and sexual identity, Religious groups, Social and economic status
Related Program
Immunize El Paso (IZEP)
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Number of children served
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Gender and sexual identity, Social and economic status, Religious groups
Related Program
Immunize El Paso (IZEP)
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of vaccines administered
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status
Related Program
Immunize El Paso (IZEP)
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of children with age-appropriate immunization levels at age two
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status
Related Program
Immunize El Paso (IZEP)
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of students enrolled
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Ethnic and racial groups, Religious groups, Gender and sexual identity, Social and economic status
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
ProAction's goal is a safer El Paso County and the surrounding communities.
What are the organization's key strategies for making this happen?
- Increase the number of EMT classes offered
- Augment the number of programs offered within the EMT program
- Identify new avenues and/or partners for CPR and First Aid offerings
- Promote programs and services
- Continue to work with the City and County of El Paso and ISDs to disseminate the importance of vaccination.
What are the organization's capabilities for doing this?
ProAction is a leader in the EMT and immunization industry locally. We are willing to invest in our infrastructure to become more effective and efficient.
What have they accomplished so far and what's next?
In 2021, over 100 students will have graduated from the EMT program and passed their national registry exam. We feel we can have an even greater outcome.
Over 20,000 El Paso residents have been immunized.
El Paso has achieved over 70% full COVID-19 vaccination.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
El Paso County residents (adults and children) in need of immunization; Graduating high school students seeking career options in the healthcare field; Adults seeking CPR and First Aid.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To understand people's needs and how we can help them achieve their goals
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What significant change resulted from feedback?
We have improved our phone answering system
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
PRO-ACTION, INC.
Board of directorsas of 02/01/2023
Mrs. Amanda Davis
EHN
Term: 2020 - 2022
Rudy Hernandez
EPPC
Manny Barrios
Loretto Academy
Sandra Beckford
Self-Employed
Guillermo Ochoa
ICE
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 08/24/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.