PLATINUM2024

ROCK, Ride On Center For Kids

Healing Thru Horses

aka ROCK   |   Georgetown, TX   |  www.ROCKride.org

Mission

Our mission is to improve independence and life skills in partnership with the horse. Our vision is to be the trusted leader in equine-assisted activities through service, research, and education.

Ruling year info

1999

CEO/Founder

Dr. Nancy O'Meara Krenek PT, DPT, HPCS

Main address

PO Box 2422

Georgetown, TX 78627 USA

Show more contact info

EIN

74-2917659

NTEE code info

Rehabilitative Medical Services (E50)

Research Institutes and/or Public Policy Analysis (N05)

Community Health Systems (E21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

ROCK was created to serve children, adults and veterans to improve in independence and life skills. Our focus is on providing EAS (Equine-Assisted Services) to aid individuals to improve in physical, mental and emotional categories resulting in a greater quality of life.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Equine Assisted Therapy (Physical Therapy/Speech Therapy), Hippotherapy

ROCK (Ride On Center for Kids) has provided equine assisted activities and therapies to children and adults with physical, cognitive and emotional disabilities in Central Texas for over 20 years. Serving over 300 clients every week, we are recognized as one of the largest non-profit hippotherapy and therapeutic riding centers in Texas.  We offer programs that range from physical therapy and speech therapy (hippotherapy), therapeutic riding, ROCK On Veterans, and equine facilitated learning programs for schools, and juvenile programs.  Our clients see improvement in many aspects of their life from muscle tone, strength, flexibility, balance, cognitive and behavior improvements, along with emotional improvements.  The relationship of a person with the horse is a profound and a genuine therapy method that continues to show wonderful results.

Population(s) Served
Adults
Children and youth

ROCK works with veterans providing a community of healing in partnership with the horse and other veterans.

Population(s) Served
Adults

ROCK provides equine-assisted activities and therapies (EAAT) for individuals with special needs, physical, cognitive and emotional challenges. Children, adults and veterans find strength and independence through the power of the horse. In addition to therapeutic riding, our centers offer a number of therapeutic equine-related activities, including hippotherapy, competition, equine-facilitated learning and ground work.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children able to exercise appropriate control in independent and group activities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with disabilities

Related Program

Therapeutic Riding/ Equine Assisted Activities

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

ROCK serves children with special needs, children of veterans, and at risk youth.

Number of people trained

This metric is no longer tracked.
Totals By Year
Population(s) Served

People with disabilities

Related Program

Therapeutic Riding/ Equine Assisted Activities

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

ROCK strives to be the trusted leader in Equine-Assisted Services through research, education, and programs.

ROCK works on 6 strategic initiatives to accomplish our mission and vision.
1. Improve and grow services to children, adults and veterans.
2. Strengthen Relationships and Collaborative Partnerships which includes our education work with Universities and school. Under this umbrella, ROCK runs an EAAT program on campus at Texas A&M (courtneycares.org) and teaches an EAAT college credit course at Texas A&M.
3. Ensure Financial Resources to Support ROCK
4. Optimize use of expanded land and facilities
5 Strengthen the ROCK Brand
6. Strengthen Culture of Excellence, A. Equine, B. Volunteers, Staff, Board, and IT

ROCK has noted improvements in each area for the past five years and continues to strive to set goals to further improve our service, research and education arms. By providing and participating in research and education, additional programs can begin and serve more individual children, adults and veterans with the need for EAS.

Please see our annual report as this reports in the best way possible our journey.
https://rockride.org/wp-content/uploads/2017/11/ROCK_2016-17_Annual_Report_Click.pdf

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

ROCK, Ride On Center For Kids
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

ROCK, Ride On Center For Kids

Board of directors
as of 01/19/2024
SOURCE: Self-reported by organization
Board chair

Chris Miller

George Brightwell

Board Emeritus

Carter Hall

Gigabit Part Solution/Hickory Knol Ranch

Steve Shook

Principal, Proactive Finance Group, LLC

Patrick Breen, DVM

Veterinarian/Auctioneer

Chris Miller

Chris Smyth

Austin PD

Lindsey Roberts

First Asst. Dist. Atty Williamson County

Stephanie Zinsmeyer

Sport Clips

Victor J. Bero

Carol Ann Sandlin

Merrill Lynch

Bruce Bessner

Matthew Easton

Amazon Web Services, Sales Leader

Dan M. Gattis

Attorney/Rancher

Susan Harris

Rita Healy, CHA

Sheraton Austin Georgetown Hotel and Conference Center

Erin Koval, MD

Chief Medical Officer, Ascension Seton Williamson

Barrie Laing

Judy McLeod

Dana Smyth

Ron Swain

Director of Spiritual Life, Southwestern University

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 1/19/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability