BRAUNTEX PERFORMING ARTS THEATRE ASSOCIATION INC

aka Brauntex Performing Arts Theatre Association, Inc.   |   New Braunfels, TX   |  www.brauntex.org

Mission

The Brauntex Performing Arts Theatre will continually provide excellent cultural and entertainment experiences.

Notes from the nonprofit

The Brauntex Theatre wouldn't be where it is today without the help of its donors and supporters. For the last decade, foundations, businesses, and individuals have supported the Brauntex in its endeavors and the Association extends its sincerest gratitude.
The Brauntex Performing Arts Theatre Association is a 501(c) (3) non-profit corporation qualified for tax-deductible donations.

For over a decade, the Brauntex Performing Arts Theatre has brought culture and the arts to the region. Year after year, we strive to raise the bar on entertaining public with diverse programming and artistic opportunities.

Many arts organization's in the area call the Brauntex Theatre home. They feature their programs, recitals, musicals, and concerts on the stages for all ages to see. This is one of the many ways in which the Brauntex Theatre's mission is met.

Thank you for visiting the Brauntex Theatre. For more Information contact us today!

Ruling year info

1999

Executive Director

Cheryl Fisher

Main address

290 W San Antonio St

New Braunfels, TX 78130 USA

Show more contact info

EIN

74-2920616

NTEE code info

Performing Arts Centers (A61)

Arts, Cultural Organizations - Multipurpose (A20)

Citizen Participation (W24)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The 77 year old theatre is in need of technical upgrades that will provide support in the areas of increased opportunities of music performance, educational programs from K thru college levels, community and corporate programs, theatrical programs and the return of film presentations. After review of the strategic plan for capital improvements, the Brauntex Performing Arts Theatre Association is beginning the initial organizational components needed and the quiet phase of identifying initial funding sources of the capital campaign to be completed by end of calendar year 2019.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Theatre Rental

Many arts organization’s in the area call the Brauntex Theatre home. They feature their programs, recitals, musicals, and concerts on the stages for all ages to see. This is one of the many ways in which the Brauntex Theatre’s mission is met.

The Association also rents the venue to traveling acts/producers and local non-profit arts organizations to host their shows and events.

Population(s) Served
Adults

The Brauntex Theatre operates off of revenues generated from ticket sales, rentals, concessions, grants, and contributions. As steward of the historic theatre, the Association must allocate and raise funds yearly for building repairs, maintenance, and technical upgrades.

Population(s) Served
Adults

Brauntex Performing Arts Theatre started an ArtReach program with Kids Club New Braunfels. Students learn new ways to express themselves using the
arts. This semester, the students from Kids’ Club, all of whom are identified as at-risk, will finally have the chance to perform in front of an audience. In April of each year, Brauntex Theatre will host a talent show for the Kids’ Club students, who will have the opportunity to perform in front of family, friends, and professional artists.
Last semester, students worked with artist Felicia Miller, as well as theatre students from Texas State University. Ms. Miller and her student-teachers worked with children from the various Kids' Club campuses at a two-day workshop held onsite at the theatre. The upcoming talent show will allow the students to showcase the skills they’ve been working on and receive feedback from local professional artists.
Through the talent show, students will gain confidence, public speaking skills, and introduce the arts to their friends and families in an immediately personal way. For many families of at-risk youth, the arts are not a priority. The talent show demonstrates the benefits of the arts and encourages families to get more involved in other arts experiences.
Additionally, many families have never been in the Brauntex Theatre before, some due to a level of intimidation or a belief that the arts are “not for them”. The showcase is a connecting bridge between a family experience and the traditional arts.

Population(s) Served
At-risk youth

Where we work

Awards

Member of the Year 2013

New Braunfels Downtown Association

Best Live Theatre- People's Choice 2017

People's Choice Award

Best Live Theatre 2019

People's Choice Award

Best Live Theatre 2020

People's Choice Award

Best Live Theatre 2018

People's choice Award

Best Live Theatre 2016

People's Choice Award

Best Live Theatre 2015

People's Choice Award

Affiliations & memberships

Texans for the Arts (since 2014) 2020

League of Historic American Theatres (since 2013) 2020

Texas Blue Grass Association (since 2018) 2020

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Association's purpose is to maintain and improve
•The facility with the focus on the needs of current and future patrons
•A commitment to artistic quality
•A high level of professional support for theatre users
•Careful balance among the community service, creative and financial goals of the project

The principal financial goal of the Brauntex Performing Arts Theatre is to provide the maximum cultural benefit possible for the community in a fiscally responsible manner by:
•Providing a professional-quality venue for presentation, entertainment, fundraising, and community events of local organizations, individuals, and businesses
•Operating as a cultural and performing arts center featuring creative works of internationally renowned, regional and resident artists
•Serving as a catalyst for the community's cultural growth
•Maintaining, enhancing and branding the historical ambiance of downtown New Braunfels
•Supporting the economic vitality of the New Braunfels community by attracting visitors to downtown

Since 1997, the Brauntex Performing Arts Theatre Association has completed over $1,000,000.00 in renovations to preserve the building and provide a venue for generations to come.

The Brauntex provides a world class experience for performers, artists, and patrons from all over in a historic theatre
•1,200+ sq. ft. dressing room facility
•Previously upgraded staging and lighting with plans for future technical upgrades
•600 person Seating capacity
•Concessions operated by a first class concessionaire
•ADA designated seating with plans to increase that accessibility
•Listening devices for the hearing impaired (available at the concession stand prior to show time)
•Bistro sections for VIP ticket sales (call the box office for more details)
•First come first serve lighted parking behind the building (subject to availability)
• And an experience you will never forget

The Brauntex Theatre has continued to attract both past renters and first time renters. Also, past renovations have increased appeal and made the Brauntex Theater a desirable venue. Operations support has allowed the Brauntex to keep rental rates nominal, especially for non-profit organizations. This attracts renters and patrons who seek affordable ticket prices. However, business and non-arts organization rentals are stagnant due to outdated technical equipment and lack of 2nd floor ADA accessibility.

There are opportunities for future viability but need to make major capital improvements to reach those goals.

The Brauntex Theatre website has been visited by an increasing number of people, making them more aware of events and booking opportunities. Also, the implementation of online ticketing has increased both website and overall popularity of the Brauntex Theatre. We continue to make improvements to our website and have an increasing active social media structure in place.

The number of tickets sold have increased by over 120% from the year FY2011 to FY 2018. This is a direct result of improved, increased and expanded programming, recent theatre renovations and a customer service oriented staff.

Rental rates stabilized with operational support. This allowed non-profit organizations to put on a performance at a lower cost, thus ticket prices are affordable to those who may not be able to pay for inner city theatre productions. Cultural enrichment is affordable to all in the region. With more shows and rentals, increased awareness of the Brauntex has help average attendance grow.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    At-risk-youth Intellectually Disabled individuals

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    The Brauntex has recently launched an initiative to actively seek-out diverse programming within the arts, culture, and humanities sectors to enhance the promotion of diversity and inclusion within our community.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    The Brauntex has used feedback to fuel discussion and decisions made surrounding budgets, community initiatives, and fundraising goals.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve,

Financials

BRAUNTEX PERFORMING ARTS THEATRE ASSOCIATION INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

BRAUNTEX PERFORMING ARTS THEATRE ASSOCIATION INC

Board of directors
as of 5/10/2021
SOURCE: Self-reported by organization
Board chair

Patrick Kenney

Tommy Fikac

Jerry Ford

Patrick Kenney

Retired

Libby Edwards-Pender

Attorney

Don Austin

Consultant

Elizabeth Preston

Attorney-Mediator

Thomas Fikac

Retired

Stephen Hanz

HMT Engineering & Surveying

Paul Dean

Dean Investments

Arlon Hermes

Hermes Insurance Co.

Usi Aimiuwu

Tech Consultant

Bernadette Coney

Retired

Stephanie Wright

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 05/10/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 03/25/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.