Musical hope and healing for kids everywhere

Dallas, TX   |


KidLinks Mission Statement: Linking kids to healing, hope, and happiness through music and media

Ruling year info



Diana Crawford

Main address

2904 Floyd Street

Dallas, TX 75204 USA

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Formerly known as

Celebration Shop, Inc.




NTEE code info

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

Health Support Services (E60)

Other Youth Development N.E.C. (O99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

KidLinks is a 501(c)(3) nonprofit organization that provides healing, hope and happiness for children and families through therapeutic music entertainment and music therapy programs. For more than three decades, impacting more than 375,000 children and caregivers, KidLinks has provided healing experiences for the special needs of children through performing arts and media, funded therapeutic music initiatives, university-level music therapy training and free/low cost treatment programs for children in need. KidLinks is changing the face of therapeutic music entertainment for patients and families in hospitals across North Texas and beyond and has already served more than 75,000 children in local hospitals and care centers. Funds raised directly support the growth of these direct services and the creation of content that can improve the daily experiences of hospitalized and special needs children when they need it most, as well as provide educational resources for caregivers.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Therapeutic Music Entertainment

Therapeutic Music Entertainment (TME) is a musical performance or activity which by virtue of its diversion, amusement, and/or engaging qualities, promotes healing. Whether a child's challenge is medical, emotional-psychological, or abuse, our songs help them express feelings in healthy ways, build self-esteem, accept their own and others' differences, relax, be silly, have fun, and heal. KidLinks providers work with Child Life Specialists and other medical and early childhood professionals to ensure that the songs and music presented embody appropriate messages of acceptance and unconditional love which speak to children of diverse backgrounds. In each facility, KidLinks team members provide group sing-a-longs in addition to room, and ICU visits, depending on the needs of a given day.

Population(s) Served
Children and youth

Music Therapy is the clinical and evidenced based use of music interventions to accomplish individualized goals within a therapeutic relationship by a credentialed professional who has completed an approved music therapy program. Music Therapy is an established health profession in which music is used to address physical, emotional, cognitive, and social needs of individuals (American Music Therapy Association).
KidLinks contracts with Board Certified Music Therapists who serve children at children's hospitals in DFW and who also provide Music Therapy sessions for children with cognitive challenges.
In the hospital, our two priority goals for Music Therapy are to give young patients a sense of control where they have so little, and to get them to engage in the music activity. Additional objectives can include relaxation for pain management and stress, healthy expression of feelings, communication, physical movement, development stimulation, normalcy, and a more positive outlook.
At the Hugworks Center, music therapists work by referrals from schools and counselors. There is a wide range of disabilities addressed including autism, stroke and other brain injuries, Down syndrome and other intellectual disabilities, ADHD and children who need anger management.

Population(s) Served
Children and youth

KidLinks enables children to enjoy inspiring original music, animated and sing-along videos and character-building activities. This content can ease fears prior to admission, provide comfort while hospitalized and inspire long after discharge. Parents should feel good about letting their children explore KidLinks whether they have an identified special need or not. All content is reviewed and approved by Early Childhood Specialists prior to going live. With our messages of self-worth, inclusion and happiness, we want children and their families to think of KidLinks as a kind of Clubhouse for the 21st century. Our door is always open. KidLinks is a place where kids can go to have some fun, feel safe and know that they are not alone.

Population(s) Served
Children and youth

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. KidLinks will increase the number of children our organization reaches to millions through Music Therapy and Therapeutic Music Entertainment.
2. KidLinks will become a resource for Music Therapists, Entertainers, Educators and Parents around the world.
3. KidLinks will create a global network that will offer hope and joy to any child facing adversity.

KidLinks will develop and efficiently use our resources to design creative and empathetic products and deliver quality services to achieve our mission of linking children to healing, hope and happiness through music and media. We will:

PROFESSIONAL PARTNERSHIPS: KidLinks has collaborative relationships with professionals who are knowledgeable about the mental and emotional health of children with physical illnesses and other challenging conditions. The insights these professionals have generously shared with us have guided the priorities of our website, song library and influenced the elements of resources for children, family members, caregivers and professional music therapists.
SOLID STAFF AND VOLUNTEER BASE: Throughout our 35+ years existence our founder, Jim Newton, has sought to bring a message of unconditional love and acceptance to hospitalized and/or special needs children. He and fellow musician and senior producer Paul G. Hill as well as Artistic Director Emeritus Noel Paul Stookey of Peter, Paul and Mary fame, had ensured the very best in professional quality for music produced.
PROFESSIONAL BOARD CERTIFIED MUSIC THERAPISTS ON STAFF: Our two BC-MT's bring years of training and experience to provide direct services to children, serving moe than a dozen children per week with free / low cost therapy services for families who could not afford otherwise for their child.
BOARD LEADERSHIP: Members of Kidlinks Board of Directors are seasoned professionals with years of nonprofit experience and, with expertise lent from KidLinks Advisory Council, provide added depth to the ongoing management of KidLInks.
SUSTAINABLE FUNDING SUPPORT Strong recurring financial support from foundations and two solid fundraising events a year provide, with additional support from individual donors, the capabilities to meet the budget means of our organization.

Currently, KidLinks music is online and on common third party music subscription services. The content is updated monthly as we are able to develop it. Critical to our current state was the accomplishment of securing the technology partner to make that happen. That partner has participated in the efforts around building a strategic plan to identify strategic silos of focus for what we have now labeled KidLinks' "Next Gen". We've also hired a Program Director responsible for all programming areas and a staff liaison for KidLinks Board's Program Committee. KidLinks staff expansion will provide increased capacity for continuous improvement and outcomes measurement. Additionally, pro Bono support from a marketing consultant reduced, if not eliminated a typical first step in our Marketing approach. Lastly, a collaboration with a local community center is providing resources for the agency's clinicians to serve local children and families not easily reached by KidLinks' direct services.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.


Board of directors
as of 08/03/2022
SOURCE: Self-reported by organization
Board chair

M. Adam Hall

Alliant Insurance Services, Inc.

Term: 2019 - 2022

Jesse E. Betts

Akin Gump Strauss Hauer & Feld LLP

S. Wesley Butler

Kilpatrick, Townsend & Stockton LLP

David P. Cagle

Liberty Capital Bank

James (Jim) A. Markus

Haynes and Boone LLP

Vineeta Vogel

American Airlines

J. W. Brown

Premier Capital, Ltd.

Dulari Mehta

Dallas Regional Chamber

Whiitney Randolph

Texas Capital Bank

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 9/14/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data