Literacy Lubbock
Creating a more literate community - one person at a time.
Programs and results
What we aim to solve
Lubbock County has a 13% illiteracy rate. In terms of health, lower literacy rates correlate to higher poverty levels, poor health outcomes, higher rates of hospitalization and more frequent outpatient visits. Over $230 billion per year is spent on health care costs linked to low-literacy adults. In terms of economic status, low-literate adults are over 10 times more likely to receive public financial aid. Employees are less likely to hire low-literacy adults, thus leading to longer bouts of unemployment. Again, those high unemployment times and the loss of tax revenue costs the government upwards of $225 billion per year.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Adult Basic Education
Adults are taught to read and write in English.
Dyslexia
One to one trained volunteer tutors are used with the Susan Barton Bright Beginnings curriculum to work with adults exhibiting characteristics of dyslexia
GED
We offer pre-test and preparation assistance for the GED test.
English as a Second Language
Basic English classes to non-English adult learners focused on reading, comprehending, speaking, and writing.
Tiny Tots Reads a Lot
Distribution of children's books to children (birth to 5 years of age) to establish an early pattern of reading.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of students enrolled
This metric is no longer tracked.Totals By Year
Related Program
Adult Basic Education
Type of Metric
Other - describing something else
Direction of Success
Increasing
Context Notes
These numbers show enrollments across all adult education programs (ABE, ESL, & GED).
Number of children's books distributed in Lubbock, TX and surrounding communities
This metric is no longer tracked.Totals By Year
Related Program
Tiny Tots Reads a Lot
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
United Way required us to track demographic information on the children who received the books. As such, we were unable to pass out books at some of the events where we'd done so in previous years.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our aim is to lower that literacy rate, thus improving the health and economics of Lubbock and the surrounding areas. By improving basic literacy, we can ensure that our students improve their health, resulting in decreases in poor health outcomes, rates of hospitalization, and poverty levels. Further, by offering GED and ESL courses, we make our students more impressive job candidates, thus lowering unemployment rates. With jobs, our students are able to afford better care of themselves and are able to contribute back to the community. In this manner, we lessen our students' need for financial aid and improve our economy.
What are the organization's key strategies for making this happen?
Our strategies involve offering classes and courses designed to strengthen our students' literacy rates. We offer courses and tutoring pairs designed to teach basic literacy competency, as well as classes and tutoring focused on passing the GED, the TOEFL, and learning English as a Second Language. With only 27% of low-literate adults possessing a high school diploma or a GED, we hope that by increasing the number of GED graduates in Lubbock, we can improve their economic levels and give them better options for the future.
What are the organization's capabilities for doing this?
We are fortunate enough to have a community motivated to giving back. We have teachers and tutors prepared to put in the time and effort needed to ensure our students pass the GED, the TOEFL, or improve their reading or comprehension of English. These volunteers, along with the generous donations and grants we receive, allow us to provide our services at no charge to our students. This free incentive helps bring in students otherwise unable to pay.
What have they accomplished so far and what's next?
We have around 500 students across our varying programs, with many of them utilizing multiple services. As for what's next, we hope to focus on our Family Literacy programs more. These programs promote reading to young children at an impressionable age. By instilling a love of reading into children, we hope to get them comfortable with books and reading, so that they excel in school and remain students through high school, if not college. To this end, we pass out free children's books to families that might otherwise be unable to afford them. And by teaching parents the value of reading to their children, we hope to spark the parents to action as well. If they read to their children, and love the time spent doing so, we hope that that will become a tradition as the child ages. And with age comes more complex books, so that both the parents and the child will steady improve their reading skills.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Literacy Lubbock
Board of directorsas of 08/09/2023
Mr. Justin Rivas
Dr. White & Associates
Term: 2026 - 2022
Mr. Joshua Salmans
Texas Tech University
Term: 2021 - 2025
Joshua Salmans
Texas Tech University
Tena Gonzales
Texas Tech University
Justin Rivas
Dr. White & Associates
Reese Wright
Agnew Associates Inc.
Jerry Stoddard
Author
John Lowe
UMC
Lori Bean
Retired
Natalie Harris
Retired
Sheri Lewis
Retired
Hannah Stewart
Lubbock Public Libraries
Lisa Thomason
City of Lubbock
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data