Allied Theatre Group Inc

STAGE WEST'S 41ST SEASON/FY20 STARTED WITH FANTASTIC MOMENTUM AND THEN HIT A GREAT ROADBLOCK IN THE FORM OF COVID-19. THE SEASON BEGAN WITH A MUSICAL CALLED FIRST DATE (A SEASON EXTRA) AND CONTINUED WITH THREE PLAYS: THE LIFESPAN OF A FACT, ADA AND THE ENGINE, AND THE CHILDREN. THE FIRST TWO WERE EXTREMELY WELL-RECEIVED AND THE THIRD HAD TO CLOSE AFTER ONE WEEKEND DUE TO THE PANDEMIC. PARALLELING THESE PROGRAMS WAS THE BEGINNING OF THE RENOVATIONS WORK WHICH STARTED IN DECEMBER 2019 UPON THE HIRING OF BASECOM CONSTRUCTION COMPANY. ALSO HAPPENING WITH GREAT SUCCESS WAS MYRIAD OF EDUCATIONAL PROGRAMMING INCLUDING WEEKLY CLASSES AND THE NEIGHBORHOOD PLAY CONTEST. THE LOBBY CAF WAS ALSO PROFITABLE UNTIL PANDEMIC SHUT IT DOWN.THE SECOND HALF OF THE SEASON SAW THE COMPANY LEANING INTO THE RENOVATIONS WORK, SHUTTING DOWN ALL IN-PERSON ACTIVITY, AND MOVING EVERYTHING POSSIBLE ONLINE. ALL FINANCIAL UNEARNED GOALS WERE MET FOR THE SEASON THANKS TO A FEW KEY DONORS. EARNED REVENUE WAS UNABLE TO BE MET DUE TO THE POSTPONEMENT OF THREE MAIN STAGE PLAYS AND THE ACTORS' EQUITY ASSOCIATION MORATORIUM ON ANY WORK AS WELL AS STAY-AT-HOME ORDERS AND GATHERING RESTRICTIONS. THE PROGRAMMING THAT WAS ABLE TO BE CREATED WAS ORIGINAL AND NON-TRADITIONAL, AND WAS ATTENDED AT A SMALL FRACTION (GENERALLY ABOUT 1/10 ATTENDANCE) OF TRADITIONAL PROGRAMMING WITH TICKET PRICING ONLY ABLE TO REACH AROUND $15 PER PERSON VS $45. EDUCATION FAIRED BEST IN THE ONLINE FORMAT, ESPECIALLY WHEN OFFERED FOR FREE. GOVERNMENT SUPPORT WAS ESSENTIAL FOR KEEPING FINANCES IN ORDER.