The TSTC Foundation

Institutional Advancement is the strategic, integrated method of managing relationships
to increase understanding and support among the College’s key constituents, including
alumni, Industry partners, government policy makers, the media, members of the
community, and philanthropic entities of all types.
1. Increase cash gifts by 15%.
-FY 22 adjusted cash gift was 11% above FY22 goals
2. Recover 20% of all lapsed donors.
-FY 22 recovered 26% Industry Average was 5%
3. Maintain donor retention rate of 50%.
-FY 22 goal was 10%, achieved 52% Industry average was 40-45%

This operational plan is written to directly support the purpose of promoting the interests and welfare of Texas
State Technical College, and to develop community, corporate, and legislative support by raising
and managing private resources supporting the mission and priorities of the College and to
provide a culture of institutional excellence unavailable solely with state appropriated funds.

1. Formalize processes and procedures for past successes such as Private
Foundation engagement, Economic Development partnerships, special
projects, and more.
2. Generate warm lead outreach system in which all lapsed donors will be
contacted via those within The TSTC Foundation of whom they have an
established relationship.
3. Work cross-functionally with FDOs and Career Services to implement top tier
custom engagement plans utilizing the Council of Advocates, advisory
boards, and VIP events at the local and statewide level.
4. Understand which communication channels are available to us and how best
to utilize them for outreach about donor opportunities.