Scenic Texas, Inc.

Helping citizens safeguard the scenic qualities of Texas roadways, countryside, and communities.

aka Scenic Texas   |   Austin, TX   |  www.scenictexas.org

Mission

Scenic Texas emerged from the visionary leadership of Texas own Lady Bird Johnson who began the scenic movement during her husband’s presidency. The First Lady’s vision was to make America the Beautiful a reality. Lady Bird understood that beauty was more than aesthetics. “Beautification means our total concern for the physical and human quality we pass on to our children and the future.” MISSION STATEMENT Scenic Texas, Inc., is a 501(c)(3) non-profit organization dedicated to the preservation and enhancement of our state’s visual environment, particularly as seen by the traveling public. Scenic Texas preserves and enhances the visual character of Texas. We are the only state nonprofit that helps citizens safeguard the scenic qualities of Texas roadways, countryside, and communities.

Ruling year info

1985

Chair

Jason Wills

Main address

PO Box 6446

Austin, TX 78762 USA

Show more addresses

Formerly known as

Lone Star Roadside Council

Billboards Ltd.

EIN

76-0127655

NTEE code info

Environmental Beautification (C50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Scenic City Certification Program

The mission of the Scenic City Certification Program is to support and recognize Texas municipalities that implement high-quality scenic standards for public roadways and public spaces. The Scenic City Certification Program provides a proven, highly-regarded tool to Texas cities for assessment, evaluation, and recognition of infrastructure standards.

The evaluation reviews every applicant’s existing ordinance and code language in these areas:

Streetscape enhancements
Parks, trails and open spaces
Lighting standards
Design integrity
Landscaping and screening
Sign control
Litter and graffiti prohibition
Utility and cable line programs
Unique municipal features
Special programs

Any Texas city may apply to the Scenic City Certification Program for an objective, points-based review of existing municipal infrastructure ordinances. Every application receives a score sheet evaluation; cities that score at the upper level and demonstrate a landscaping/tree planting program, on-premise sign regulations and prohibition of new billboards may earn Certified Scenic City designation.

Population(s) Served
Adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goal 1: To preserve and enhance the scenic character of Texas cities, counties, highways and byways.

Goal 2: Create a more scenic Texas through education and advocacy.

Goal 3: Secure Scenic Texas’ future by building staff, board, and financial capacity.

1. Growing the Scenic City Certification Program that currently has 85 cities and 18 program partners
2. Establishing the 1 Million Trees Across Texas to plant 1 million trees along roads, highways, byways, and rights-of-way
3. Successfully advocating for the Texas Scenic Byways Program to be established along with 30 Texas Scenic Highways
4. Developing Scenic County and Scenic School programs

A nearly 40-year-old nonprofit organization with experience in working with city, county, and state governments to preserve and enhance the state's visual environment/

Successfully established a Texas Scenic Byways Program and 30 Texas Scenic Highways. Planting 1,200 trees and 750 bluebonnet wildflower packets along roads in 2021.

Financials

Scenic Texas, Inc.
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Scenic Texas, Inc.

Board of directors
as of 6/3/2021
SOURCE: Self-reported by organization
Board chair

Jason Wills

American Campus Communities

Term: 2020 - 2022

Judy Harman

Fort Worth

Philip Gould

Baker Hughes

Allan Port

Houston

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 06/03/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 06/03/2021

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.