PLATINUM2023

The Rose

Everyone Deserves Quality Breast Health Care

Houston, TX   |  www.TheRose.org

Mission

The Rose has been committed to eliminating breast health care inequities for Southeast Texas women since its founding in 1986. The organization was founded by two pioneering women determined to provide comprehensive, quality breast care for all women regardless of their ability to pay. The mission-driven plan was to create a nonprofit organization utilizing reimbursements from insurance fees to cover the cost of operations and donations and grants to cover the cost to care for the uninsured. The Rose is the only nationally recognized nonprofit breast health organization in Texas that simultaneously serves the insured and the uninsured through a preventive, culturally sensitive, family-centered, and community-based approach.

Ruling year info

1986

Chief Executive Officer and Co-Founder

Ms. Dorothy Gibbons

Main address

12700 N. Featherwood Drive Suite 260

Houston, TX 77034 USA

Show more contact info

EIN

76-0193812

NTEE code info

Community Health Systems (E21)

Patient Services - Entertainment, Recreation (E86)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

An August 2017 study published in the online journal Cancer reports that annual breast cancer screening with mammography starting at age 40 results in a nearly 40% reduction in breast cancer-specific deaths compared with screening at less-frequent intervals. Unfortunately, the lack of health insurance and low income prevent many women from accessing regular screening mammograms and breast health diagnostic services. The State of Texas now has the highest percentage (22.6%) of uninsured individuals between the ages of 18–64 in the country. (Sources: Kaiser Family Foundation, Episcopal Health Foundation). Sadly, American Cancer Society studies show that uninsured women typically have lower breast cancer survival rates compared to their insured counterparts because they lack access to affordable and convenient early detection screenings and diagnostic care.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Screening and Diagnostic Services

The Rose is Southeast Texas' leading non-profit breast health care provider, serving both insured and uninsured women in Harris and 42 surrounding counties. Comprehensive breast health screenings are provided through The Rose's two Houston-area imaging centers and a Mobile Mammography Program using five Mobile Mammography Coaches. With on-site, board-certified physicians and advanced 3D imaging technology, The Rose also provides breast health diagnostic services (including diagnostic mammograms, breast ultrasounds, and biopsies). Specialized diagnostic services are provided for women under the age of 40 through The Rose's Young Women's Services Program. The Rose accepts most major insurance plans for insured patient services. For uninsured patients, The Rose provides sponsored screening and diagnostic services at no cost.

Population(s) Served
Women and girls
Economically disadvantaged people

The Rose accepts most major insurance plans, and most of our operating revenue comes from insured patient service fees. However, for those patients who are uninsured or underinsured, The Rose has the Empower Her® Sponsorship Program. With funding from philanthropic contributions, the State of Texas, third-party agreements and insured patient service fees, Empower Her® helps save lives by removing the barrier of finances to accessing breast health screening, diagnostic care, and breast cancer treatment. Uninsured patients are charged little or nothing for services through Empower Her®, all the while receiving the same standard of compassionate, high-quality care as those patients with insurance. The award-winning Empower Her® Sponsorship Program has been replicated by other non-profit organizations in Texas and across the country.

Population(s) Served
Economically disadvantaged people
Unemployed people

With five fully equipped, state-of-the-art 3D Mobile Mammography Coaches, The Rose's Mobile Mammography Program offers the same high quality, compassionate care in the 42-county area surrounding Houston as at our two modern Harris County centers. Last year, The Rose provided breast cancer screening mammograms to both insured and uninsured patients through partnerships with corporations, churches, safety-net clinics, and nonprofit organizations. Forty percent of the screenings provided through the Mobile Mammography Program were for low-income, uninsured patients, whose mammograms were offered at no cost through our Empower Her® Sponsorship Program. Anyone seeking The Rose Mobile Mammography Program Services is encouraged to call (281)
464-5136.

Population(s) Served
Women and girls
Unemployed people

A positive breast cancer diagnosis is always overwhelming for patients, especially for those who lack insurance and easy access to care. The day that a patient is given a positive diagnosis for breast cancer at The Rose, she meets with a patient navigator, whose first priority is to find timely breast cancer treatment. For insured patients, the services most often provided is a recommendation for a conveniently located health care provider who accepts the patient's insurance. As one of the top five of 41 contractors with the State of Texas Breast and Cervical Cancer Services (BCCS) program, The Rose's Patient Navigators also secure treatment for uninsured breast cancer patients within 30 days of diagnosis through state-funded and other indigent healthcare programs. With this service, our patients gain direct access to an extensive network of physicians and comprehensive breast cancer treatment at leading medical facilities such as Houston Methodist and Harris Health.

Population(s) Served
Adults
People with diseases and illnesses

To
address the growing concern of breast cancer in young women, The Rose
established the Young Women's Services program in 2005. Through this program,
clients under the age of 40 who find a breast lump through self-exam receive
vital and timely diagnostic testing, ultrasounds and biopsies, all under the
specialized expertise of caring radiologists and physicians.  If any of
our Young Women's Services clients are low-income, they are charged nothing for services. Instead, they are "sponsored" through our
Empower Her® Sponsorship Program, which itself is supported through paying
patients and contributions from individual, corporate and foundation donors.

Population(s) Served
Women and girls

Where we work

Awards

Affiliations & memberships

Breast Imaging Center of Excellence - The American Academy of Radiology 2017

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new clients within the past 12 months

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Screening and Diagnostic Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Number of patient visits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Screening and Diagnostic Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Number of insured women served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Screening and Diagnostic Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Number of patients diagnosed with breast cancer

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Adults

Related Program

Patient Navigation

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Number of mobile mammography screenings provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Adults

Related Program

Mobile Mammography Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Average number of days between a request for services and an actual meeting with a service provider

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Screening and Diagnostic Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

Patients can be seen more quickly if the need for care is urgent.

Number of uninsured women served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Empower Her® Sponsorship Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Number of screening and diagnostic services provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Women and girls

Related Program

Screening and Diagnostic Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During fiscal year 2022, The Rose had a 26% increase of uninsured patients. Also, over the past seven years we have only diagnosed uninsured patients with stage IV breast cancer.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Rose's Empower Her® Sponsorship Program is a core component of The Rose's ability to advance its mission. The goal of Empower Her® is to save lives from deaths due to breast cancer for medically underserved women throughout The Rose’s service area. Our primary objectives toward attaining that goal in fiscal year 2021 will be:
1. To reach 5,700 medically underserved women throughout our service area with breast health screenings and diagnostic services, and more than 2,300 women screened through the Mobile Program;
2. To strengthen the safety-net health care system; and
3. To expand capacity for insured patients, from whom service revenue will help Empower Her® offset costs of service delivery to uninsured patients; and
4. To diagnose an estimated 375 patients with breast cancer that includes at least 187 uninsured women and ensuring access to breast cancer treatment within 30 days of their diagnosis through the Patient Navigation Program.

Without our services, nearly 400 women would go undiagnosed and possibly lose their lives to a disease that does not discriminate based on race, age, or gender. So far this fiscal year, we have diagnosed the same number of women as last year at this time while serving 30% less of the patient volume. That data has been quite sobering for our staff members that have been diagnosing and providing care for our patients for more than 35 years.

The Rose's Community Engagement Navigators (CENs) play a critical role in advancing The Rose's mission and Empower Her® CENs promote the availability of 3D mammography via the mobile coaches and the availability of sponsored care for those who are uninsured via community education and outreach activities, local media, and presentations to local civic groups.

Beneficiaries of The Rose Empower Her® Sponsorship Program will be women (and a few men) of all ages and ethnic backgrounds, who are uninsured. To qualify for sponsored care, patients will have to provide documentation to verify that the net household family incomes are at or below 200% of the Federal Poverty Income Guidelines.

For the sake of convenience, The Rose expects that more than half of its sponsored uninsured patients will choose to access their breast cancer screenings via The Rose Mobile Mammography Program (with the remaining patients accessing them through The Rose's two Houston-area imaging centers). With three, state-of-the-art Mobile Mammography Coaches serving partners in 41 Southeast Texas counties, The Rose expects to serve a minimum of 5,300 patients (including an estimated 2,300 who are uninsured) throughout the fiscal year. The CENs will also continue to work to establish new Mobile partnerships while strengthening existing relationships. The Rose has recently hired a nurse navigator that will help patients connect to medical homes.

The Rose will recall all patients (those seen via Mobile or at our imaging centers) who present with abnormal screenings, to ensure that they quickly access additional diagnostic testing (sponsored at no cost for uninsured patients) at The Rose's Houston-area imaging centers. However, The Rose expects to receive direct referrals from community clinic physicians (through the network that the CENs have established) when their patients present with a breast abnormality, as these physicians know that The Rose will provide diagnostic care and access to affordable treatment regardless of ability to pay, whether or not the patients accessed a screening mammogram through The Rose.
As you can imagine, a cancer diagnosis leaves many bewildered and scared. Those with limited financial resources can become paralyzed, unsure how to access treatment, and uncertain how they will take care of themselves and their families while making ends meet. In these cases, patient navigators guide women through difficult and complicated financial and institutional hurdles to access treatment and support them during treatment. Known by patients as a 'trusted friend,' the patient navigators employ a 'whatever it takes' approach, arranging transportation, securing rent assistance, and coaching women through doctor visits and difficult conversations with families.

Through this unique continuum of care, together with our longstanding referral relationships with medical institutions and communities alike, The Rose connects nearly 100% of women diagnosed with breast can

As Southeast Texas’ leading non-profit breast health care organization, The Rose has provided high-quality breast health care to hundreds of thousands of women (regardless of ability to pay) for 35 years.

Since 2017, The Rose has carried the distinction of being the only freestanding non-hospital based facility in Southeast Texas to receive national recognition as a Breast Imaging Center of Excellence. This designation means that The Rose meets the highest standards of breast imaging by the American College of Radiology.

Another distinction that The Rose carries is that we offer specialized services for women under the age of 40. The Rose has diagnosed patients as young as 22 years old and each year serves between 2,500 and 3,000 patients under 40 with screenings, diagnostic services, and access to breast cancer treatment.

While many of The Rose's collaborating partners provide screening mammography, outreach, and education, The Rose is the principal service provider for a continuum of care, from screenings to diagnostic care and access to treatment through patient navigation. We also serve as the primary safety-net breast health provider, matching services offered by similar institutions (such as the Harris Health System); yet serving a population that does not meet these institutions’ criteria for support to access care (this includes residential requirements, income level, and other restrictions). At the same time, through its reach to 40 counties beyond Harris, The Rose works to reach women in areas where they may not have ready access to routine breast health care.

As the only breast health provider in the State of Texas that delivers Mobile Mammography Program services beyond a 50-mile radius of its home base, The Rose meets a need of thousands of women in rural communities who have limited access to an imaging center.

The Rose remains a vital part of the Texas safety-net health care system. In fact, according to the Texas Cancer Registry, in 2020 The Rose diagnosed more than 8% of all diagnosed breast cancer patients in Harris County (231 out of 2,758), and nearly 2% of all diagnosed breast cancer patients in the entire state of Texas (18,277). While The Rose directly serves patients in 41 Southeast Texas counties, last year patients came to us from 79 counties in Texas.

Through its strong community engagement activities, evidence-based programs, hundreds of collaborations, board-certified radiologists, certified imaging technologists, and state-of-the-art imaging and diagnostic equipment, The Rose provides a seamless continuum of high-quality, patient-centered care in which every patient – insured, uninsured or underinsured - is treated with great compassion, respect, and dignity.

The Rose is the leading non-profit breast health care provider in the State of Texas. Since its launch in 1986, The Rose has served over 500,000 patients - insured, uninsured, and underinsured, regardless of ability to pay.

Over the last five years, The Rose has grown its insured patient population by more than 20% (from whom service fee revenue helps offset the cost of care for uninsured patients). We attribute this growth to enhanced marketing efforts, philanthropic support, additional medical staff, and the expansion of our Mobile Mammography program.

The Rose is a Breast Imaging Center of Excellence, a designation that assures our constituents that our organization, all equipment, technologists, physicians, and processes have met the highest standards of care in breast imaging. The Rose is the only free-standing non-hospital-based facility to receive this award in Southeast Texas. Only 13 other facilities in Greater Houston have received this designation.

Charity Navigator and GuideStar/Candid have designated The Rose their highest rating and honored us for our 100% transparency.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

The Rose
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Rose

Board of directors
as of 07/13/2023
SOURCE: Self-reported by organization
Board chair

Ms. Theresa Einhorn

Retired, Partner - Haynes and Boone, LLP

Term: 2022 -

Pamela Lovett

Comerica

Theresa Einhorn

Volunteer

Debbie Robinson

The Kinkaid School

Teresa Thomas

Deloitte Advisory Deloitte & Touche LLP

Ann Al-Bahish

Haynes and Boone, LLP

Alice Anne Dodge

Volunteer

William Donovan

Volunteer

Beth Gilliard

Texas Citizen Bank

Ronnie Hagerty

United Way of Greater Houston

Ashma Khanani-Moosa

LaPorte Family Clinic

Ronnie Pace

Volunteer

Bob Tenczar

Volunteer

Shannon Wiesedeppe

Houston Invitation Service

San Burnett

BHP Petroleum

Nick Escobedo

Houston Methodist

Peggy Roe

Consultant

Tina Saenz

Novus International, Inc

Saul Valentine

Founding Principle, Collaborate Architects

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 9/21/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 04/01/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.