PACIFIC COAST FARMERS MARKET ASSOCIATION

aka PCFMA   |   Concord, CA   |  www.pcfma.org

Mission

We empower California farmers to be enormously successful in Bay Area communities.

Ruling year info

1997

Principal Officer

Allen Moy

Main address

5060 Commercial Cir Ste A

Concord, CA 94520 USA

Show more contact info

EIN

77-0196199

NTEE code info

Agricultural Programs (K20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

California farmers face many challenges: the high cost of land makes it difficult to access land to farm; strict environmental regulations make it more expensive and complex to farm due to compliance and tracking burdens, and the ongoing shift in consumer sentiment towards convenience when food shopping restricts demand for their fresh products. PCFMA helps California farmers by creating successful outlets for their farm fresh products, helping them to navigate the regulatory complexities when selling their products, and by educating consumers about the benefits to their health and the health of their communities when they buy locally-grown produce at their neighborhood farmers' market.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Cookin' The Market

Cookin’ the Market emphasizes fresh and seasonal ingredients, healthy recipes and easy preparations to demonstrate that anyone, regardless of time or talent, can cook fresh and nutritious foods that not only taste better, but are also better for you.

Population(s) Served
Adults

PCFMA operates more than 50 certified farmers' markets in the San Francisco Bay Area that provide sales outlets to over 300 California farms and 250 other food-based businesses.

Population(s) Served
Farmers

Market Match provides incentives to CalFresh recipients that allow them to increase their purchases of fresh fruits and vegetables when they use their CalFresh benefits at a PCFMA farmers' market. PCFMA is part of the statewide Market Match Consortium.

Population(s) Served
Economically disadvantaged people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total value of SNAP (CalFresh) benefits used at farmers' markets

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Market Match

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

PCFMA works to make California farmers more successful by providing them with opportunities to sell the products they grow while also connecting those farmers to additional resources that they need to sustain and develop their businesses.
PCFMA also works in each community in which it operates farmers' markets to ensure that the farmers' market is welcoming community space in which friends and neighbors can gather around their shared love of food and their community.

The Pacific Coast Farmers' Market Association operates certified farmers' markets throughout the San Francisco Bay Area to provide successful sales outlets for California farmers to sell their products direct to consumers while providing Bay Area residents with access to farm-fresh foods.
To support consumers PCFMA accepts CalFresh (California's implementation of the federal SNAP food assistance program), WIC Fruit and Vegetable Coupons, and WIC Farmers Market Nutrition Program vouchers in all markets.
PCFMA is also a part of the statewide Market Match Consortium that provides incentives to CalFresh customers that allow them to increase their purchases of fresh fruits and vegetables when they use their benefits at a PCFMA farmers' market.
To help support a new generation of healthy Californians, PCFMA offers field trips to its farmers' markets for elementary and middle school students that combine a standards-based curriculum with the opportunity for students to meet farmers and sample farm-fresh fruits and vegetables.

The Pacific Coast Farmers' Market Association has been operating farmers' markets in the San Francisco Bay Area for over 25 years and has grown to be the largest operator of farmers' markets in the state of California.
Every farmers' market operates in compliance with the state laws that govern certified farmers markets in the state of California.
PCFMA's Board of Directors is primarily comprised of farmers who sell in PCFMA's farmers' markets, including many founding Board members who remain engaged in leading the organization.
PCFMA's leadership team has over 40 years of combined experience working in this field.

PCFMA has demonstrated its leadership in many ways:
- Developed an innovative partnership with Kaiser Permanente that has brought farmers' markets to a dozen Kaiser Permanente facilities to serve their staff and members.
- A founding member of the Market Match Consortium, PCFMA has helped to make farmers' markets more financially accessible for customers enrolled the CalFresh program.
- PCFMA serves in the leadership of the California Alliance of Farmers' Markets and the national Farmers Market Coalition to support the farmers' market industry statewide.
- In 2008 PCFMA founded Fresh Approach as a sister organization, now recognized as a 501c3 nonprofit. PCFMA continues to support Fresh Approach to bring additional resources and innovative programming to build a stronger and more sustainable food system.

Financials

PACIFIC COAST FARMERS MARKET ASSOCIATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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PACIFIC COAST FARMERS MARKET ASSOCIATION

Board of directors
as of 5/10/2021
SOURCE: Self-reported by organization
Board chair

Patrick Fabian

Shelly McMahon

Mike Billigmeier

Al Courchesne

Les Portello

Steve Fernandes

Vidal Navarro

Guy Allard

Ying Moua

Silvia Prevedelli

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes

Organizational demographics

SOURCE: Self-reported; last updated 05/10/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data