PACIFIC COAST FARMERS MARKET ASSOCIATION

PCFMA works to make California farmers more successful by providing them with opportunities to sell the products they grow while also connecting those farmers to additional resources that they need to sustain and develop their businesses.
PCFMA also works in each community in which it operates farmers' markets to ensure that the farmers' market is welcoming community space in which friends and neighbors can gather around their shared love of food and their community.

The Pacific Coast Farmers' Market Association operates certified farmers' markets throughout the San Francisco Bay Area to provide successful sales outlets for California farmers to sell their products direct to consumers while providing Bay Area residents with access to farm-fresh foods.
To support consumers PCFMA accepts CalFresh (California's implementation of the federal SNAP food assistance program), WIC Fruit and Vegetable Coupons, and WIC Farmers Market Nutrition Program vouchers in all markets.
PCFMA is also a part of the statewide Market Match Consortium that provides incentives to CalFresh customers that allow them to increase their purchases of fresh fruits and vegetables when they use their benefits at a PCFMA farmers' market.
To help support a new generation of healthy Californians, PCFMA offers field trips to its farmers' markets for elementary and middle school students that combine a standards-based curriculum with the opportunity for students to meet farmers and sample farm-fresh fruits and vegetables.

The Pacific Coast Farmers' Market Association has been operating farmers' markets in the San Francisco Bay Area for over 25 years and has grown to be the largest operator of farmers' markets in the state of California.
Every farmers' market operates in compliance with the state laws that govern certified farmers markets in the state of California.
PCFMA's Board of Directors is primarily comprised of farmers who sell in PCFMA's farmers' markets, including many founding Board members who remain engaged in leading the organization.
PCFMA's leadership team has over 40 years of combined experience working in this field.

PCFMA has demonstrated its leadership in many ways:
- A founding member of the Market Match Consortium, PCFMA has helped to make farmers' markets more financially accessible for customers enrolled the CalFresh program.
- PCFMA serves in the leadership of the California Alliance of Farmers' Markets and the national Farmers Market Coalition to support the farmers' market industry statewide.
- In 2008 PCFMA founded Fresh Approach as a sister organization, now recognized as a 501c3 nonprofit. PCFMA continues to support Fresh Approach to bring additional resources and innovative programming to build a stronger and more sustainable food system. In 2019, PCFMA supported Fresh Approach to transition to a fully autonomous organization, though PCFMA and Fresh Approach continue to partner on issues of common cause.
- In 2020 PCFMA founded California Food Education as a 501c3 nonprofit supporting organization to facilitate individual donations that support PCFMA's community education and healthy food access programs.