PLATINUM2023

Kidpower Teenpower Fullpower International

Take Charge Of Your Safety

aka Kidpower   |   Santa Cruz, CA   |  http://www.kidpower.org

Mission

Our mission is to teach people of all ages, abilities, and walks of life to use their power to stay safe, act wisely, and believe in themselves. Our goal is to develop and offer a wide range of high-quality, upbeat, and effective community self-protection and confidence-building programs. Our focus is on people most vulnerable to violence and abuse, including children as young as 3 years old to the elderly, foster kids, children living or working on the street, teenage mothers, inner-city teens, victims/survivors of domestic/relationship violence, abuse, assault, exploitation, people suffering from discrimination because of their religious or ethnic minority status, homeless people, and people of all ages facing special life challenges such as being physically/developmentally disabled.

Ruling year info

1998

Principal Officer

Ms. Irene van der Zande

Main address

P.O. Box 1212

Santa Cruz, CA 95061 USA

Show more contact info

EIN

77-0226712

NTEE code info

Youth Development Programs (O50)

Protection Against and Prevention of Neglect, Abuse, Exploitation (I70)

Educational Services and Schools - Other (B90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Kidpower 'People Safety' Skills

Vision

To work together with people of all backgrounds, beliefs, and walks of life on our shared common ground of teaching skills for safety, respect, confidence, and kindness for everyone, everywhere.
Mission

To provide effective and empowering child protection, positive communication, advocacy, personal safety, and self-defense skills for all ages, abilities, cultures, beliefs, genders, and identities, locally and around the world.
Goals

To provide extensive resources in teaching effective, upbeat, and empowering child protection, positive communication, and personal safety programs for all ages and abilities – locally and around the world.
To prepare children, teens, and adults, including those with special needs, to prevent and stop bullying, abuse, harassment, assault, and other emotional, social, or physical violence.
To establish an international community of leaders who are dedicated to establishing a long-lasting organization that can sustain this work.

Values

Kidpower’s values are to do our best to be:

Honest. Kidpower is committed to creating an honest community where people can and will speak up clearly and respectfully about even the most difficult issues. We have a deep commitment to ethical practices in all we do.
Evolving. We are always looking for ways to improve and are open to new ideas.
Fair. We develop clear win-win agreements and uphold high standards. We are committed to applying them equally and fairly to people at all levels of involvement with our organization.
Supportive. We encourage people to take good care of their well-being and to make their health and their loved ones their top priorities.
Productive. We will be effective and efficient in how we use our own time and the time of others.
Safe. We are committed to ensuring the physical and emotional safety of everyone involved with Kidpower.
Collaborative. We will work as a team with each other, with our supporters, and with our students to bring the best services possible to the most people possible.
Pro-Active. We anticipate problems and take action sooner rather than later. We don’t sit back and wait for someone else to do what needs to be done – we anticipate new challenges and address problems quickly. We get help to solve problems if we are stuck.
Courageous. Kidpower stands up for its beliefs. We don’t let fear, embarrassment, inconvenience, or discomfort prevent us from working towards our goals and upholding our values.
Joyful. We will act enthusiastic, hopeful, and positive in all our communications with others, even when we need to set boundaries or refuse someone’s request.
Appreciative. We honor everyone’s contributions and acknowledge people for what they do.
Inclusive. We welcome people of any age, culture, religion, race, gender identity, sexual orientation, any kind of disability, political belief, nationality, marital status, or level of income, who share our commitment to integrity and safety for everyone and who can join us in upholding our values.

Population(s) Served
Children and youth
Adults

Where we work

Awards

Mayor's Proclamation of Kidpower Day 2007

City of Santa Cruz

Certificate of Recognition for empowering the women and girls in Santa Cruz with self-defense and assertiveness skills. 2001

Commission for the Prevention of Violence Against Women

Best Children's Video: "WAKE UP", teaching child abuse prevention skills to parents and children. 1993

Indie Award National Association of Independent Record Distributors

Certificate of Recognition for the contribution that Kidpower's personal safety skills represent to the community of female martial artists. 2001

National Women's Martial Arts Federation

Community Service Award for the establishment of a pilot school counseling program for the elementary school children with mental health problems. 1985

Santa Cruz City School District

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants reporting change in behavior or cessation of activity

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of clients served

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of clients who self-report increased skills/knowledge after educational program/intervention

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of training events conducted

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of grants received

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of website pageviews

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our ultimate goal over the next three years is to help over 1 million more people of all ages and abilities, become safer and more confident through learning effective and empowering child protection, personal safety, and positive communication skills.
Too much misery, trauma, and tragedy has been caused by bullying, violence, and abuse that could have been prevented or stopped. Just increasing awareness and knowledge about these issues is not enough. People also need skills so that they know how to take effective action to avoid or stop an unsafe situation.
To accomplish this goal, we are reaching out to parents, schools, organizations, and other groups responsible for people who are especially vulnerable to becoming victimized, including:
• Young children
• Children, teens, and adults with physical, intellectual, or mental health disabilities
• Families living in communities with high rates of violence
• Young people in danger in developing countries who have been living and/or working on the streets
• Elderly people
Our expected outcomes are that:
• Over 90% of the parents, educators and professionals we serve will report that Kidpower educational resources and/or workshops has increased their ability to protect those in their care – and to teach them to protect themselves.
• Over 90% of these parents, educators, and professionals will state that their members have become safer because of the use of the Kidpower program.
• Over 90% of our students will learn how to use their awareness to avoid trouble, project an assertive attitude, move away from someone who is acting unsafely, stay in charge of acting safely and respectfully themselves, communicate about boundaries, persist in getting help for people who might be impatient or busy, and use their voices and bodies to protect themselves from an attack.

For Kidpower, long-term success means that families, schools, organizations, and communities will know how to use the personal safety skills that Kidpower teaches and the Positive Practice method to prepare their members to:
• prevent problems with people;
• increase confidence;
• reduce victimization;
• develop strong relationships;
• stay safe from most bullying, sexual abuse, kidnapping, and other violence

Since 1989, Kidpower has developed an exceptional research-based personal safety curriculum. Our Positive Practice Teaching Method coaches each person to be successful in rehearsing the skills taught. Instead of using fear to teach about danger, we make it fun to learn to be safe!
Our overall service strategy is to serve locally and share globally.
So far, we have served over 2.5 million people. Our goal is to increase our impact by greatly increasing the numbers of people who will benefit from our services through these strategies:
• Continuing to provide hands-on workshops to at least 20,000 people a year so that we continue to have direct interactions with children, teens, and adults
• Training the staff in organizations and schools so that they can teach these skills themselves and integrate them into their daily activities
• Partnering with national and international organizations so we can train their staff and license them to use our curriculum in their own services
• Developing new educational resources, including a Seniorpower Workbook, and an Unlimited Adaptability book for teaching safety skills to people with special needs, child protection videos and handouts in partnership with different organizations, etc.
• Increasing our marketing of our extensive free on-line library so that far more people will become aware of this resource
• Creating an online training program
• Conducting three-day Child Protection Skills Institutes in different locations

Kidpower’s capacities include:
• deeply dedicated leadership at both the international and, in locations where we have centers, at the community level
• highly trained instructors and trainers
• a proven curriculum and teaching approach
• a very effective system for training new instructors
• books and other educational materials that make it easy to learn how to use our program in daily life
• a very informative website including an extensive free online library
• an exceptional track record and reputation
• a budget that is supported by class fees, donations, and grants – and that is not overly dependent on any one resource. Most of our centers have no government funding
• a unique approach for addressing the critical public health issues of bullying, violence, and abuse through providing actual practice of relevant skills
• successful partnerships with hundreds of organizations and schools on the local level – and two major partnerships on the national level.
In the future, we will increase our capacity for long-distance training through new videos, books, and other resources.

People served
Reached the landmark of serving over 2.5 million people through in-person workshops, our free online Library, consulting, and books. Provided workshops to over 10,000 people in California and to over 20,000 people worldwide.
Partnerships
Positive Coaching Alliance. Worked with the national nonprofit dedicated to creating positive character-building experiences for youth athletes to create new free videos and handouts on Protecting Youth Athletes From Sexual Abuse.
Hands and Voices. Provided consultation to the largest national advocacy group for families with children who are deaf/hard of hearing. Together, working to create videos and handouts for parents and professionals about how to protect the children they serve from sexual abuse.
Plan Pakistan. Plan International works to end child abuse in developing countries. In Pakistan they are establishing Early Childhood Development and Education Centers, with two center leaders participating in our certified Instructor Training program.
New curriculum resources
Two new books, 10 People Safety Assignments and 15 People Safety Lessons, make it easier for classroom teachers and others to introduce key Kidpower concepts and skills. Bilingual English/Spanish versions are available for both books.
Child Protection Skills Institute
Conducted a pilot three-day Kidpower Skills for Child Protection Institute in San Francisco. Program teaches professionals to incorporate Kidpower techniques and language into their work with children.
Autism Speaks
Completed a two-year pilot project funded in part by Autism Speaks to further adapt our program for people on the autism spectrum, with higher results than projected both in terms of impact and numbers served.
New books
Earliest Teachable Moment: Personal Safety for Babies, Toddlers, and Preschoolers describes how to teach safety skills even to the youngest children. One Strong Move: A Cartoon-Illustrated Introduction to Teaching Self-Defense makes teaching self-defense to teens and adults easy with 150 pages of lesson plans.
What still needs to happen?

Planned goals for the future:
• Expand the use of our free enewsletter, book sales through Amazon, and the use of Kidpower books and materials in teacher training programs to increase sales.
• Continue and expand existing partnerships with the groups listed above, and approach other national organizations where we have strong local connections, such as the Boys and Girls Clubs, for possible partnership.
• Add 11 new updated and improved Teaching Books about specific skills to Amazon, including a SeniorPower Workbook for training seniors and an Unlimited Adaptability workbook for teaching skills to people with disabilities.
• Conduct a Kidpower Core Program Training for preparing instructors to teach children every year, and a Teenpower/Fullpower Core Training Program for teaching teens and adults every other year.
• Organize and teach workshops serving at least 20,000 people a year.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

Kidpower Teenpower Fullpower International
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Kidpower Teenpower Fullpower International

Board of directors
as of 08/28/2023
SOURCE: Self-reported by organization
Board chair

Ms. April Yee

Application Software Company

Peter Lewis

Penny Campbell Loftesness

Abby Bleistein

Harold Johnson

Claire Laughlin

Arnie Kamrin

Jennifer Turner-Davis

Sandra Menefee

Maryse Postelwaite

Julie Shattuck

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 7/6/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 02/22/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.