PLATINUM2024

The Family Giving Tree

Granting Wishes for Joy and Learning

aka FGT   |   Milpitas, CA   |  www.familygivingtree.org

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Mission

Connecting those who can give to those in need with educational support, gifts, and volunteerism.

Ruling year info

1991

CEO

Ms. Jennifer Cullenbine

Main address

Sobrato Center for Nonprofits 606 Valley Way

Milpitas, CA 95035 USA

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EIN

77-0284682

NTEE code info

Gift Distribution (P58)

Children's and Youth Services (P30)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Holiday Wish Drive

The Holiday Wish Drive provides specifically wished-for holiday gifts to under-resourced children, adults experiencing homelessness and seniors. Since its inception in 1990, Family Giving Tree has provided gifts to more than 1,672,100 Bay Area residents who live at or below the federal poverty line. We accomplish this enormous task by collaborating with corporations, small businesses, and individuals; social service agencies and volunteers. Our social service agency partners collect their clients' wishes, which we print onto wish tags and share with our corporate and small business partners whose employees purchase the wished-for gifts. In December, our volunteers sort, check and wrap tens of thousands of gifts in our donated warehouse. The gifts are then picked up by our partner agencies for delivery to their clients The agencies we serve include: children's shelters, battered women's shelters, child advocacy programs, disabled childrens programs, foster care program

Population(s) Served
Children and youth
Seniors

Each August, the Back to School Drive provides new school supply-filled backpacks to K-12 students in the greater San Francisco Bay Area. Since 1995, the program has provided 508,839 students from low-income families with backpacks filled with much-needed, grade-appropriate school supplies. The students we serve qualify for the federal (Title 1) Free or Reduced Price Meal program. Over 600,000 students are enrolled in this program annually in the fourteen counties we serve with backpacks. The Back to School Drive partners with more than 300 Drive Leaders and over 200 Title 1 schools. Drive Leaders receive grade-specific backpack tags, which are displayed in their lunchrooms and lobbies so that employees can contribute to their community by shopping for backpacks and supplies. Drive Leaders then deliver their donations to our warehouse, where volunteers sort, quality check, and stuff backpacks. Our school partners then pick up the backpacks for their students.

Population(s) Served
Children and youth

Where we work

Awards

Business Person of the Year - Jennifer Cullenbine 2000

Milpitas Chamber of Commerce

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of backpacks filled with school supplies distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Students

Related Program

Back to School Drive

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Holiday Wish Drive

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Holiday Wish Drive

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This metric includes both drives **We were unable to have as many volunteers in 2020 and 2021 due to COVID

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of youth volunteering with FGT

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Holiday Wish Drive

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

This metric includes both drives. **FYI, in 2020, we did not let children in our warehouses due to COVID. We did have youth who took work home.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We need our own building to run our operations year-round. We currently borrow buildings for each drive and it is a huge effort to locate, move in, then move out. We want a building that, 1) we can use as an office and warehouse space, 2) would allow us to install racks to utilize wall space in addition to the floor space to run our drives, 3) would allow for more accessible and easier-to-manage storage and 4) would create year-round volunteer opportunities through consistent access to space. Our new 5 year Strategic Plan focuses on this need and all we will need to do to be prepared for an eventual capital campaign. Having our own space will significantly improve our ability to expand our programs to reach more families who need our services.

Our 2 main focuses are 1) leveling the playing field for students at risk of dropping out of school and/or falling behind by distributing backpacks filled with necessary school supplies and 2) Bringing joy to people who are financially vulnerable by fulfilling their wish for a holiday gift.

We have been serving families since 1990 and have a small staff that facilitates the drives. The Back to School Drive has been helping students annually since 1995. We have over 8,000 volunteers annually (pre-Covid) that help us with our drives. We partner with over 500 corporations, schools, and small businesses to collect gifts and school supplies and have maintained a flawless reputation as a highly-rated charity in California.

In 2021 we served our two millionth recipient.

Our Strategic Plan calls for deepening relationships with donors, volunteers, and those we serve to improve our drives, build on our long history of success, and increase our volunteers as well as our families served by getting our own building.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, It is difficult to get honest feedback from the people we serve

Financials

The Family Giving Tree
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Family Giving Tree

Board of directors
as of 01/17/2024
SOURCE: Self-reported by organization
Board chair

Andrea Borch

Dominic Mills

Grant Thornton

Andrea Borch

Sachi Patel

PricewaterhouseCoopers

Shelene Huey-Booker

YUPP Organization

Malcolm Humphrey

Micron Technologies

Gagan Sekhon

OkCoin

Lee Du

PWC

John Mansperger

AMD

Joelle Hurlston

Advanced Industrial Design, Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/21/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 04/07/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.