Community Improvement, Capacity Building

Prospera Community Development

aka Prospera Co-ops

Oakland, CA


We partner with Latina entrepreneurs to build cooperative businesses that benefit low income communities. We are the only nonprofit in the U.S. that focuses solely on developing and launching cooperative businesses owned by Latina immigrant women.

Ruling Year


Executive Director

Ms. Maria Rogers Pascual

Main Address

1470 Fruitvale Ave. Suite 1

Oakland, CA 94601 USA


women, economic development, immigration, environment, cooperative, entrepreneurship, microenterprise, asset-building, workforce development, small business, social enterprise, Latino, Hispanic, community leadership





Cause Area (NTEE Code)

Economic Development (S30)

IRS Filing Requirement

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Programs + Results

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Explore Your Cooperative

Founders School

Grow your Cooperative


Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

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What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

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What have and haven't they accomplished so far?

Unfortunately, many Latina Immigrant entrepreneurs don't have access to the kinds of resources and opportunities that many successful business owners have had. Such as bicultural business development training, exposure to alternative business models, industry experts, technical assistance and start-up capital.

At Prospera, women learn how to turn an idea into a successful cooperative business and:
*Create a business plan with support from industry experts
*Test their product or service in the market
*Create legally binding agreements to support shared ownership with their business partners
*Secure financing and launch their business

By taking the best of what exists in start-up businesses and co-op, and converting that into Latina-centered trainings and tools, in Spanish; we can make sure that they are relevant and applicable to the businesses of their choice.

Prospera's program has four core levels and an advanced program:

*Community Education: Robust partnership strategy of cultivation with community based organizations that serve our target population. organizations via information sessions on and off-site, office hours for one-on-one interviews, tabling in local events and Charlas con Emprendedoras (Chats with Entrepreneurs), a community education initiative.

*Explore your Co-op (Explora tu Cooperativa): An introductory course with three 3-hour sessions in communication and business model canvass where exceptional, entrepreneurial women gain basic skills in cooperative development, business planning and communications

*Founder's School (Escuela de Fundadoras): A comprehensive program that brings cohorts from business idea to launch, through technical assistance, training, and leadership coaching

*Grow your Co-op (Crece tu Cooperativa): 2-year customized training and technical assistance for co-op expansion and sustainability for cooperatives that have launched through our Founders School

*Co-op Leadership Developer program: A year-long fellowship program for experienced worker-owners to become co-op developers, grow leadership skills, and train new cohorts.

Prospera's programs are developed with the understanding that Latina immigrant women also have unique skills, strengths and gifts that are often not recognized by society at large. They often hold multiple jobs, serve as the primary breadwinner for their immediate and extended families, are primary caregivers for their children, and at the same time manage to lead, and run side businesses. Studies have documented the resiliency of Latino immigrants, based in large part on the high value Latinos place on familismo (familism), which emphasizes “interdependence over independence, and cooperation over competition". Latinos are more likely to thrive when their families and communities believe and rely on their strengths, often resulting in high self-esteem as well. This makes them an ideal group for co-ops that require worker-owners to have complementary skills and abilities.

Prospera's goal is to ramp up our program to support the launch of 3 Latina-owned co-ops each year. These co-op businesses will ultimately benefit hundreds of women, their families and their communities. By building the capacity of Latina immigrant women, we help them move their families out of poverty, and create wealth in their communities. Prospera has established the following long-term measurable outcomes for both individuals and coops in asset development and well-being:

Asset building:
The outcomes for the worker owners, after six years from program completion, are:
Making a minimum of $40,000 a year
Three months of personal savings (based on household expenses)

The outcomes for the co-ops, after six years of being in business, are:
$6,000 in business assets
Three months of operating reserves

Since our founding, Prospera has incubated eight cooperative businesses that benefit low-income Latinas. These businesses sustain nearly 100 high quality jobs and bring eco-friendly housecleaning services and artisanal food products to more than 2,000 customers in the San Francisco Bay Area and earn over $3 million in sales each year. The co-op owners—all Latina immigrant women—have tripled their incomes on average. Most recently, we supported the launch of a new house-cleaning co-op serving the greater East Bay: Professional Eco-Cleaning.

External Reviews


Prospera Community Development

Fiscal year: Jan 01 - Dec 31

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  • Forms 990 for 2016, 2016 and 2015
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The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2016, 2016 and 2015
A Pro report is also available for this organization for $125.
Click here to see what's included.

Board Leadership Practices

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SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization


Sexual Orientation

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Diversity Strategies

We track retention of staff, board, and volunteers across demographic categories
We track income levels of staff, senior staff, and board across demographic categories
We track the age of staff, senior staff, and board
We track the diversity of vendors (e.g., consultants, professional service firms)
We have a diversity committee in place
We have a diversity manager in place
We have a diversity plan
We use other methods to support diversity