Blossom Birth Services

Goal 1: New and expectant families have evidence-informed resources and services for a healthy, informed and confident pregnancy and parenting journey.

Objective 1: Increase the self-efficacy of clients by supporting their knowledge, choices and decisions regarding their own maternity care and parenting journey.

Objective 2: Support people to prepare for a better entry into parenthood.

Objective 3: Connect people to a trusted, caring, nonjudgemental, safe community that respects all clients’ values, cultures, choices and preferences for birth and parenting.

Objective 4: Expand access to our services and programs to underserved populations.

Goal 2: Support and promote the birthing and parenting professional community serving the Bay Area.

Objective 1: Expand professional development opportunities and increase peer-to-peer support for birthing and parenting professionals (for example: birth and postpartum doulas, prenatal and postpartum yoga instructors and lactation counselors).

Objective 2: Increase the field’s knowledge base by conducting and disseminating high quality, innovative research and pilot studies to inform current practices in effective maternity and postpartum care and parenting needs.

Objective 3: Convene the birthing and parenting community to focus on improving the birth and postpartum experience for mothers and babies through collaboration and for mutual benefit.

Goal 3: Advocate for improved maternity care by amplifying the voice, demands, and needs of expectant and new mothers and their partners.

Objective 1: Collect and disseminate information on maternity and postpartum experiences of women in the Bay Area to:
improve policies, programs and services;
educate women and health professionals; and
identify research priorities.

Objective 2: Increase and guide financial support for the improvement of maternity care.

Goal 4: Run a healthy, high functioning organization

Objective 1: Effective board
Objective 2: Strong staff
Objective 3: Healthy financials

Over the next two years, we have four specific organizational goals to lay the foundation for Blossom’s continued performance and growth:

Hire a secure, more full time, and more fairly compensated staffing model that includes a second-in-command to our Executive Director.
Identify and implement a more user-friendly Business Development Solution that allows us to more efficiently and effectively report our activities and improve programming over time.
Experiment with new modalities to meet our clients’ changing needs. In particular, we will implement online classes with a goal of understanding whether and how these help us to meet changing needs in this area and even potentially spread our geographic reach.
Capitalize on our new physical space. Most importantly, we want to ensure that our rooms are being used as many hours of the day as feasible with the most impactful programming we can provide. We also need to ensure we retain a full slate of subtenants and will look into pursuing advertising opportunities.

Blossom relies on a strong board and advisory board for help and guidance.

We will be reporting in 2020.