Heaven on Earth Society for Animals, Inc.

2019 Goals:
*Rescue (that is, "pull") 950 cats and kittens from Los Angeles city shelters , most at imminent risk of being euthanized. And, as new adoption partners of the Los County Dept. of Animal Services, we will pull at least 200 County cats. Our goal is for most of these cats to be transported out of Los Angeles to other cities through a partnership we are in process of establishing with the ASPCA;
*Adopt out at least 720 cats, placing them in loving forever homes;
*Exceed 7,000 free spay/ neuter surgeries by the end of the year since the 2009 inception of our SpayShip program;
*Provide safe haven for 1,100 cats in our no-kill Perry MacFarlane Sanctuary (Perry's Place) during the year;
*Temporarily house 300 cats and kittens in foster homes in order to expand our lifesaving capacity beyond Perry's Place, and especially, to enable us to save more kittens during the peak of kitten season; *Provide quality care for all cats in residence at our Perry's Place (200-300 at any given time);
*Perform 4,000 spay and neuter surgeries in our new Heaven on Earth Animal Clinic in the West San Fernando Valley
*Provide wellness services for at least 2,000 dogs, cats and rabbits in our veterinary clinic;
*Manage within our expense budget ($1,570,000 in 2019) and through fundraising and earned income, balance the budget. Note: we receive no government funds other than reimbursement from LAAS for vouchers that subsidize the spay/neuter surgeries, and have no permanent endowment, so must raise more than $1 million this year.

All of our programs benefit from a coordinated team effort led by our executive director, and managed by our Perry's Place clinical director, Perry's Place medical director, foster and volunteer director, Clinic medical director, adoptions director, admission coordinator and SpayShip director.
Our financial management and fundraising programs benefit from the team effort of our board of directors; executive director, who has 28 years professional experience as a nonprofit CEO; our executive assistant; part time marketing coordinator; and pro bono bookkeeper. In addition, every member of our governing board personally makes meaningful annual contributions and helps to raise funds.
In 2019, we expect to continue expanding our life saving impact by acquiring a smaller cat rescue organization, and we are currently exploring a second strategic affiliation.

Thanks to a generous three-year grant year from Best Friends Animal Society, that has been extended to 2019, as well as a very significant foundation grant, and continued generous support from Seth MacFarlane, we have continued to evolve to a more professionally managed organization.
In addition, by hiring our first executive director in 2017, we will be able to devote more resources to raising funds in order to save more lives.

In 2018, we rescued 862 cats and kittens, 90% from Los Angeles city shelters, a 611% increase over the 141 cats we took in in 2012. We have also dramatically increased the number of cats in our care, and provided safe haven to more than 1,100 during 2018 at Perry's Place. At the same time, we have increased adoptions from 52 in 2011 to 621 last year.

We have also achieved operating surpluses each of the past 12 years, so have accumulated a modest reserve. Going forward, we will focus increasingly on developing a planned giving program and building a permanent endowment, in order to secure our financial future. In 2019 , we will expand our foster program, and fully ramp up our new high volume spay and neuter clinic, which we operate with benefit of a contract with Los Angeles Animal Services.