Heaven on Earth Society for Animals, Inc.

aka Perry's Place   |   North Hollywood, CA   |  www.heavenlypets.org

Mission

The mission of Heaven on Earth Society for Animals is to transform the lives of homeless cats through rescue, sanctuary, and new beginnings.

Ruling year info

2000

Executive Director

Shannon Asquith

Main address

7342 Fulton Avenue

North Hollywood, CA 91605 USA

Show more contact info

EIN

77-0538189

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Overpopulation of cats in Los Angeles. As members of the Steering Committee of the NKLA Coalition, partnering with Los Angeles Animal Services . Heaven on Earth is making a significant contribution to increasing the save rate for cats and kittens entering the Los Animals Animal Services shelter system. We do this through our sanctuary, which provides safe haven (temporary and long term) for cats rescued from the city shelters, through our new foster program, and through our growing adoption program. Our new high volume spay and neuter Heaven on Earth Animal Clinic and our SpayShip trapping and transport program also address the overpopulation problem by preventing unwanted births of animals who often would otherwise end up in the shelter system, where they would be at significant risk of euthanasia.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Adoptions

We adopt cats and kittens that have been rescued from Los Angeles City and County shelters and directly from members of the public. Adoptions take place virtually, from Perry’s Place, our 5,500 sq. ft. adoption center, at PetSmart Store adoption locations, including Santa Clarita and Tujunga, and through our partnership with Best Friends Animal Society. In 2020, we adopted 603 cats and kittens into loving homes.

Population(s) Served
Adults
Children and youth
Ethnic and racial groups

Our foster-to-adopt program provides flexibility for potential adopters who are considering adopting a new family member but are not yet fully committed. Our foster hospice program allows our elderly and chronically ill cats to live out their lives in the comfort of a loving home, while we provide lifelong medical support. In 2019, we adopted over 50 of our foster cats by placing them initially into foster-to-adopt homes and placed 22 hospice cats into loving homes. In 2020, we placed 552 cats into foster homes.

Population(s) Served
Adults
Ethnic and racial groups
Children and youth

Founded in 2009, our SpayShip Transport Program helps facilitate the spay/neuter of community and owned cats. Our free services include transportation to FixNation, where they are altered, trapping assistance, and public education. Since the program’s inception, SpayShip has helped 8,000 + cats. In 2020, we helped 750 cats.

Population(s) Served
Adults
Ethnic and racial groups

In collaboration with LAAS, we run the veterinary clinic at the West Valley Animal Shelter, where we contract to alter adoptable shelter animals and provide no or low-cost spay/neuter services to owned animals through the City’s voucher program. We also provide low-cost services to the public including, a bi-weekly walk-in wellness and vaccine clinic. We support other LA area dog and cat rescue organizations by providing discounted services to animals in their care including procedures like enucleations, femoral head ostectomies, and amputations. In 2020, we altered 2,628 cats and dogs.

Population(s) Served
Adults
Ethnic and racial groups
Children and youth

Our medical team of veterinarians, trained staff, and volunteers treat cats and kittens with medical conditions, momma cats and kittens, and underaged kittens in separate isolation areas, including wards designated for maternity, treatment of ringworm, and treatment of panleukopenia. Treatment protocols for all cats and kittens are overseen by our staff veterinarians and are adhered to by our professional caretaking staff.

Population(s) Served
Adults
Ethnic and racial groups

Where we work

Awards

Great Nonprofits--Gold Level 2015

Great Nonprofits

Gold Level 2017

Greatnonprofits.org

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of animals rehomed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups

Related Program

Adoptions

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The number of cats and kittens placed into new loving homes increased year-over-year with the exception of 2020 when placements were reduced due to the COVID-19 pandemic.

Number of animals rescued

This metric is no longer tracked.
Totals By Year
Related Program

Adoptions

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The number of animals rescued from overburdened government shelters and off of the streets in Los Angeles increased year-over-year with the exception of 2020 due to the COVID-19 pandemic.

Number of animals provided with long term care

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Adoptions

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Cats being provided with long-term care include older and less social cats cared for at our sanctuary and cats in end-of-life being cared for by foster hospice volunteers in their homes.

Number of animals spayed and neutered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

SpayShip Spay Neuter Transport

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our SpayShip Transport Program facilitates the spay/neuter of community/owned cats. Our free services include transport to FixNation, where they are altered, trapping assistance, and public education.

Number of sheltered animals

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The approximate number of cats and kittens cared for at Perry's Place, our adoption center and sanctuary, by foster volunteers in their homes, and while placed for at local PetSmart stores.

Number of animals receiving subsidized or free spay/neuter services

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families

Related Program

Heaven on Earth Veterinary Clinic at the West Valley Shelter

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We provide low-cost spay/neuter and other medical services to local pet owners, pets cared for by area dog, and cat rescue organizations, and pets housed at City of Los Angeles Animal Shelters.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

2019 Goals:
*Rescue (that is, "pull") 950 cats and kittens from Los Angeles city shelters , most at imminent risk of being euthanized. And, as new adoption partners of the Los County Dept. of Animal Services, we will pull at least 200 County cats. Our goal is for most of these cats to be transported out of Los Angeles to other cities through a partnership we are in process of establishing with the ASPCA;
*Adopt out at least 720 cats, placing them in loving forever homes;
*Exceed 7,000 free spay/ neuter surgeries by the end of the year since the 2009 inception of our SpayShip program;
*Provide safe haven for 1,100 cats in our no-kill Perry MacFarlane Sanctuary (Perry's Place) during the year;
*Temporarily house 300 cats and kittens in foster homes in order to expand our lifesaving capacity beyond Perry's Place, and especially, to enable us to save more kittens during the peak of kitten season; *Provide quality care for all cats in residence at our Perry's Place (200-300 at any given time);
*Perform 4,000 spay and neuter surgeries in our new Heaven on Earth Animal Clinic in the West San Fernando Valley
*Provide wellness services for at least 2,000 dogs, cats and rabbits in our veterinary clinic;
*Manage within our expense budget ($1,570,000 in 2019) and through fundraising and earned income, balance the budget. Note: we receive no government funds other than reimbursement from LAAS for vouchers that subsidize the spay/neuter surgeries, and have no permanent endowment, so must raise more than $1 million this year.

All of our programs benefit from a coordinated team effort led by our executive director, and managed by our Perry's Place clinical director, Perry's Place medical director, foster and volunteer director, Clinic medical director, adoptions director, admission coordinator and SpayShip director.
Our financial management and fundraising programs benefit from the team effort of our board of directors; executive director, who has 28 years professional experience as a nonprofit CEO; our executive assistant; part time marketing coordinator; and pro bono bookkeeper. In addition, every member of our governing board personally makes meaningful annual contributions and helps to raise funds.
In 2019, we expect to continue expanding our life saving impact by acquiring a smaller cat rescue organization, and we are currently exploring a second strategic affiliation.

Thanks to a generous three-year grant year from Best Friends Animal Society, that has been extended to 2019, as well as a very significant foundation grant, and continued generous support from Seth MacFarlane, we have continued to evolve to a more professionally managed organization.
In addition, by hiring our first executive director in 2017, we will be able to devote more resources to raising funds in order to save more lives.

In 2018, we rescued 862 cats and kittens, 90% from Los Angeles city shelters, a 611% increase over the 141 cats we took in in 2012. We have also dramatically increased the number of cats in our care, and provided safe haven to more than 1,100 during 2018 at Perry's Place. At the same time, we have increased adoptions from 52 in 2011 to 621 last year.

We have also achieved operating surpluses each of the past 12 years, so have accumulated a modest reserve. Going forward, we will focus increasingly on developing a planned giving program and building a permanent endowment, in order to secure our financial future. In 2019 , we will expand our foster program, and fully ramp up our new high volume spay and neuter clinic, which we operate with benefit of a contract with Los Angeles Animal Services.

Financials

Heaven on Earth Society for Animals, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Heaven on Earth Society for Animals, Inc.

Board of directors
as of 8/18/2021
SOURCE: Self-reported by organization
Board co-chair

Susie Yoo


Board co-chair

Suzanne Lofland

Jennifer Parsignault

PWGA

Melissa Godlash

Capital Group

Suzanne Lofland

USC Keck medical Center

Robin Wohlford

Lisa Medwid

No Affiliation

John Gregory

Retired--no affiliation

Colleen Friend

Cal. State LA

Susie Yoo

NBC Universal

Paul Jacques

Eli Pessar

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 7/22/2021,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data