A place to belong

aka Rise Up Industries   |   Santee, CA   |


Rise Up Industries minimizes gang involvement by providing integrated gang prevention, gang intervention, and post-detention reentry services.

Ruling year info


Executive Director

Joe Gilbreath

Deputy Executive Director

Jonathan Yackley

Main address

8530 Roland Acres Drive

Santee, CA 92071 USA

Show more contact info



NTEE code info

Single Organization Support (P11)

Employment Training (J22)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2019.
Register now


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

San Diego County is experiencing a surge in gang-related violence. In 2021, San Diego experienced a 70% increase in gang homicides, while in the County, DA gang-related prosecutions rose by 26%. San Diego street gangs are increasingly connected with drug cartels, and drug trafficking generates $4.76 billion of revenue per year in San Diego County. Gang members also facilitate 85% of sex trafficking in the County, which claims 8,000-11,000 victims/survivors annually. The greatest tragedy is the impact on youth. The median age San Diegan youth first begin associating with a gang is 12 years old. This can begin a cycle of entrenchment: gang affiliation often leads to criminality, which leads to incarceration, which reinforces gang affiliation. individual has gone through this cycle once, there is a 66% chance they will be re-arrested within three years. The cycle is also multigenerational, as youth with gang-affiliated relatives are more likely to join gangs themselves.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Reentry Program

Rise Up Industries' (RUI) Reentry Program is an 18-month, full-time model where each member receives over 3,000 hours of services. It's modeled after Homeboy Industries, the world's largest and most successful gang intervention and reentry program. In its seventh year of operation, RUI's Reentry Program provides comprehensive services including employment, job-training, case management, tattoo removal, counseling, mentoring, education assistance, financial literacy, life skills training, and work ethic development. RUI pays full-time wages to Reentry Program members as they work their way through the program.

A key program component is the Machine Shop Social Enterprise, where members are trained for careers as CNC (Computer Numeric Control) machine operators. This is a well-paid trade that is in high demand.

All program graduates are immediately employed at manufacturing companies upon graduation. Only 6% have returned to incarceration.

Population(s) Served
Economically disadvantaged people

Where we work


Nonprofit of the Year 2020

California Association of Nonprofits

Affiliations & memberships

US DOL-approved apprenticeship program 2021

Global Homeboy Network 2014

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Percentage of graduates who have not returned to incarceration

This metric is no longer tracked.
Totals By Year
Population(s) Served

Incarcerated people, Low-income people

Related Program

Reentry Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

RUI’s goal is to minimize gang activity through a three-pronged approach of gang prevention, gang intervention, and post-detention reentry services. The Reentry Program is the first step in our three-pronged approach. The goal of this program is the successful reentry of formerly incarcerated individuals and their departure from gang involvement. Successful reentry and reduction in gang involvement leads to safer and stronger neighborhoods and a reduction in the social and economic costs of re-incarceration.

The overall Reentry Program effectiveness is measured by tracking the following data, which is collected by the case manager:
1. Number of members successfully leaving gang life
2. Number of members successfully completing the program
3. Number of RUI alumni not re- incarcerated (tracked for 3 years)
4. Number of RUI alumni employed upon graduation
5. Number of RUI alumni retaining employment (tracked for 3 years)

The Reentry Program is guided by the following six principles:

1. Kinship First: We believe that a key factor that drives youth towards gang involvement is a need to belong. The Reentry Program offers a safe place to participate in a community grounded in mutuality and care.

2. Depth Over Breadth: The Reentry Program is 40 hours/week for 18 months. Each member receives over 3,000 hours of wraparound services that include job training and healing components. This provides each member the space for self-discovery and personal transformation.

3. Interim, Full-Time Employment: RUI provides interim, full-time paid employment in our Machine Shop Social Enterprise. This gives program members the opportunity to develop experience, confidence, and a strong work ethic that supports them in retaining employment upon graduation.

4. Spirituality: Many formerly incarcerated, previously gang-involved individuals who have successfully turned their lives around have indicated that faith was instrumental in their process. RUI is religiously inclusive and has graduated Christian, Buddhist, and non-religious members.

5. Education: Education increases opportunities for career development and economic mobility. RUI encourages and assists our members to, at a minimum, obtain high school dipomas/GEDs. Some members are also enrolled in night classes to complete their AA degree in Advanced Manufacturing.

6. Collaboration: We all benefit when we work together. RUI collaborates with the District Attorney, police department, parole and probation officers, educational institutions, local businesses, faith communities, and related nonprofits.

Management: RUI is governed by 19 board members with broad experience in business management, education, entrepreneurship, financial management, event planning, etc. Joe Gilbreath, co-founder and Executive Director, is a retired U.S Army Corps of Engineers Colonel. He is an established leader with experience overseeing large operations and numerous personnel. Jonathan Yackley, Deputy Executive Director, brings a decade of international business and development experience. Jonathan previously founded and operated a successful social enterprise that employed at-risk populations from an informal settlement in India. Dustin Greeves, Machine Shop Manager, oversees day to day machine shop operations. He has 27 years of experience in the tool and die/mold making industry. Joe, Jonathan, and Dustin are supported by seven additional full-time staff members.

Financials: The organization's primary sources of revenue are grants and donations. These funding sources have increased over the last eight years as the organization's public awareness increases and program results are demonstrated. The third largest source of revenue is the Machine Shop Social Enterprise (MSSE). Gross revenue from the MSSE has averaged approximately 20% of Rise Up's total revenue, with the exception of 2020 as contract work slowed down due to COVID-19. The slowdown in contract work has reversed and Rise Up now have large long-term contract work from just three of our 55 total customers. We have an interested large customer but have been unable to accept work as we are currently at capacity and projected to remain at capacity throughout the year. RUI’s total projected gross revenue by 2025 is $3,240,000, over half of which is projected to come from the MSSE.

Impact: The primary metrics used for assessing RUI’s impact in the community are employment and recidivism. Graduates of the 18-month Reentry Program have a 6% recidivism rate, while 100% were hired by local manufacturing companies immediately upon graduation. This significantly outperforms the national averages of 68% recidivism within three years of release and only 55% employment within one year of release.

What’s Next: Based on our experience since 2016; the demand for reentry services; the demand for trained CNC machine operators; and our expanding MSSE customer base, we developed our Five-Year Vision that projects doubling the enrollment capacity of our Reentry Program from 12 members to 24 members by 2025. At the expanded capacity we would have 16 graduates per year. In order to facilitate this growth, we will need to expand to a larger facility with more CNC machines and office space for additional staffing.

In the future we plan to launch a gang prevention program for youth, followed by a gang intervention program.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback



Unlock financial insights by subscribing to our monthly plan.


Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.


The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.


Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.


Board of directors
as of 06/21/2023
SOURCE: Self-reported by organization
Board chair

Ross Provenzano

Provenzano Resources, Inc.

Steve Spooner

Spooner's Woodworks Inc.

Steve Boyle

Cajon Valley Union School District (Retired)

Gary Lynn

Casa Cornelia Law Center

Jackie Bendix

Real Estate Agent

Joey Nunez Estrada, Jr.

San Diego State University

Gilbert Gentile

Roman Catholic Jesuit Priest

Joseph Gilbreath

Army Corps of Engineers Colonel (Retired)

Annie Korn

Glen Abbey Memorial Park and Mortuary

Keegan McNamara

McNamara Ventures

Tim Meissner

Meissner Commercial Real Estate Services

Robert Wiley

Facilities/Project Manager (Retired)

Ben Varghese

Product Manager, Magic Leap

Steve Avalos

Homeboy Industries

George Chappell

Restoring Citizens

Alan Colton


Nadine Goddard

Veterans Village of San Diego

Emilie Proteau Mastro

S&S Carbide Tool

Nancy Vaughan

San Diego District Attorney's Office (Retired)

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/20/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


No data

Equity strategies

Last updated: 11/30/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.