CHARITYONTOP FOUNDATION INC

The sweeter way to gift!

aka CHARITY ON TOP   |   Pasadena, CA   |  charityontop.org

Mission

Charity On Top is an innovative ecosystem for individuals and companies who want to genuinely infuse meaningful, personal charitable giving into their daily lives and work. Through charity gift cards, philanthropic consulting, fiscal sponsorship and benefits for over 1.8 million charities we support, Charity On Top is intentionally disrupting how we think about nonprofit giving and pushing more money to organizations to help solve our greatest challenges.

Ruling year info

2016

Board President

Kathy Selders

Main address

177 E Colorado Blvd #200

Pasadena, CA 91105 USA

Show more contact info

EIN

81-1198370

NTEE code info

Fund Raising and/or Fund Distribution (T12)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Fund Raising and/or Fund Distribution (S12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Charities are doing a lot of important work and they have few resources for raising funds. Also, people want to give meaning, impactful gifts to their families and friends but making a donation in their name is not convenient. We address both problems with our charity gift cards and allow them to choose from 1.8 million charities, instead of just one.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Gift Card Redemption

When consumers redeem their Charity On Top gift card, proceeds are then paid directly to the charities that were selected for redemption via our website charityontop.org

Population(s) Served
Adults

Where we work

Affiliations & memberships

Rotary Club of South Pasadena 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of donor-advised funds

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Average number of days taken to respond to customers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

This includes evenings, weekends and holidays, including Christmas Day to ensure successful holiday orders.

Number of donors retained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

% of customers returning the following year.

Number of customers reporting satisfaction with program

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

% of clients satisfied as verified by TrustPilot. Just started in late 2020.

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

# of corporate clients/partners/brands

Hours of consulting time accessed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Gift Card Redemption

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Hours of charity-related free consulting to charities, companies, individuals, start-ups, etc.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Charity On Top wants to push more giving and gifting to nonprofit organizations who need more funding to encourage more great work. Nonprofits spend so much time and energy and resource raising money, so if we can help them raise more, that's what we want to do. Charity On Top Gift cards benefit charities and their work, so every card that is sold goes directly to a nonprofit of their choosing.

We operate an easy to use charityontop.org website with an easy platform for giving. We offer fun charitable cards that people can give for all occasions. We actively communicate with corporations to promote giving opportunities for their corporate social responsibility initiatives and disaster relief support.

We run an educational social media and advertising plan to encourage more people to give using our gift cards.

We are excited about nonprofit gifting! We want charities to spend their time doing all the great things they set out to do, and not to have to hire more staff and plan more events to raise more money.

We have been in the nonprofit industry for over 20 years working hard to raise money for the missions of the organizations we love. From bake sales and restaurant nights to galas and golf tournaments, these events are the backbone of many nonprofits, but are unreliable at best. A nonprofit needs a more sound giving structure and as much help from outside sources as possible to stay financially healthy and thrive. Charity On Top works to ensure nonprofits get the support and resource they need and deserve.

Our involvement in the gift card industry makes us uniquely qualified to use gift cards as a vehicle for individual and corporate giving!

Each year we send funds to thousands of charities and we are expanding! We have successfully worked with many individuals and corporations to begin or expand their charitable donations! The organization has grown to support 1.8 million charities effortlessly and we just launched Fund-ay Monday where we pay charities each Monday! That's faster than almost all other charity platforms! Most are 30 days to quarterly. We are VERY proud of this, as we know how much nonprofits need money now.

We also provide free charitable consulting to companies who want to genuinely infuse charity in their businesses and we provide free consulting to charities looking for innovate ways to engage with their donors.

In 20201, we are launching a brand new platform and card product that we are really excited about! Stay tuned!!!

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Donors, card redeemers, corporate clients.

  • How is your organization collecting feedback from the people you serve?

    Focus groups or interviews (by phone or in person), Suggestion box/email, Trustpilot,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We use graduate students and interns to conduct surveys for us and contact donors to seek their feedback and thoughts. We also started utilizing TrustPilot to survey people who have used our services.

  • With whom is the organization sharing feedback?

    The people we serve, Our board, Our community partners, The public,

  • How has asking for feedback from the people you serve changed your relationship?

    It has helped us define our programs more and prepare the new platform and product to be far more inclusive and accessible. We are pretty excited about how far out it can reach and how open it is for everyone!

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

CHARITYONTOP FOUNDATION INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

CHARITYONTOP FOUNDATION INC

Board of directors
as of 3/6/2021
SOURCE: Self-reported by organization
Board chair

Kathy Selders

Charity On Top Foundation, Inc

Term: 2016 - 2020

Margie Wilson

Margie Wilson Childcare

Tamara Coe

Aon Hewitt

Marcy Rye

Wired Media

Maggie Lewis

Flagstaff Surgical Associates

Rosey Bell

Coldwell Banker Realty

Dawn Moore

SmartCareMD

Cheryl MacPherson

Cheryl Scannell

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 3/6/2021,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 03/06/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.