PLATINUM2023

A MOMENT OF MAGIC

Brave. Strong. Fearless.

Wilkes Barre, PA   |  amomentofmagic.org

Mission

A Moment of Magic Foundation is a national 501(c)(3) nonprofit organization with a mission to improve the quality of life of vulnerable and underserved children and inspire them to be brave, strong, and fearless through fun and engaging social wellness activities. Our vision is to harness the powers of creativity, friendship, and laughter as tools in healing. We value community, inclusivity, imagination, integrity, and fun.

Ruling year info

2016

Executive Director

Miss Kylee Lauren McGrane

Main address

38 Grebe St

Wilkes Barre, PA 18702 USA

Show more contact info

EIN

81-1740360

NTEE code info

Patient Services - Entertainment, Recreation (E86)

Personal Social Services (P50)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Every 60 seconds a child is in need of medical care. Traumatic experiences can initiate strong emotions and physical reactions that can persist long after the event. While many possible coping mechanisms exist, the most prominent - and powerful - in childhood is play. Medically vulnerable children demonstrate a greater need to play because of the stress generated by unfamiliar environments, unpredictable schedules, painful experiences, and mobility restrictions due to illness or treatment. We create fun, empowering experiences for children that decisively contribute to their emotional, mental well-being, self-confidence, and self-esteem. A Moment of Magic Foundation serves as a positive resource for children and families seeking social and emotional support. We address the mental health and wellness needs of the community by offering social wellness youth programs to underserved children.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Creative Programming

Our Creative Play Experiences are our signature program in A Moment of Magic. We work with hospitals, nonprofits, and directly with the families, we serve to create a unique creative play experience that utilizes art, music, dance, and movement as tools for communication, emotional release, and, ultimately, healing.
Our creative play experiences are able to be specifically customized to those we are working with and are available both in-person and virtually.

Whether it’s brightening up the halls of a hospital with our character performer volunteers, instilling self- confidence by leading arts and crafts activities, or simply providing friendship during a time that can be scary, we work to create moments of hope for children in need.

Population(s) Served

In 2022, we refined our Bravery Bags to be even more powerful than ever before. By using our Bravery Bags as vehicles for tools that can aid in their mental health, we were able to provide children and families with better access to information, resources, and techniques that can aid in their overall quality of life.

Included in our Bravery Bags are tools for coping with stressful situations, understanding and talking about difficult emotions, as well as inspiring resiliency. We also include an information guide for a parent or guardian to best use the resources provides as well as improve access to similar services.

Population(s) Served

Meet AMoM Unlimited, our very own streaming site built to host our original amazing content. Through our very own streaming site, viewers are able to access our high- quality, fun, and engaging digital programming on demand.

From story times with your favorite superheroes, an arts and crafts activity with a princess, and unique collaborations with celebrities, athletes, and magic makers across the country -- the magic is truly unlimited. Content is updated monthly and is always 100% free.

Learn more at amomentofmagic.org/amom-unlimited

Population(s) Served

In September, we held our first ever children's mental health seminar, Express, Create, and Heal Workshops, through a partnership with Curefest. Our workshop helped provide tools, resources, and coping strategies for cancer survivors, fighters, and siblings to help them better understand, express, and cope with their emotions and improve their mental health.

We worked with an incredible team of medical professionals to provide our session to over 30 children and are already starting to receive incredibly positive feedback. As we enter 2023, partner with leading organizations to be able to provide these workshops to children across the country, further refining our programming for specific communities, and to help train volunteers in being able to host these sessions locally! Together, we can make activities focused on improving pediatric mental health resources more accessible than ever before.

Population(s) Served
Children and youth
People with diseases and illnesses
Children and youth
People with diseases and illnesses
Children and youth
People with diseases and illnesses
Children and youth
People with diseases and illnesses

Where we work

Awards

Aerie Change Maker 2021

American Eagle/Aerie

Affiliations & memberships

Aerie Real Changemaker 2021

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children receiving medical services

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with disabilities, People with diseases and illnesses

Related Program

Creative Programming

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers concluded through the use of our post-visit survey and numbers reported by organizations that we partner with.

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers concluded through the use of our post-visit survey and numbers reported by organizations that we partner with.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of costumes owned

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

A Moment of Magic Foundation is a national 501(c)(3) nonprofit organization with a mission to improve the quality of life of vulnerable and underserved children and inspire them to be brave, strong, and fearless through fun and engaging social wellness activities.

We value community, inclusivity, imagination, integrity, and fun.

Our vision is to harness the powers of creativity, friendship, and laughter as tools in healing.

Our program goals are:
Aid in mental health and enhance the quality of life of medically underserved children through creative play
Spread awareness on the importance of aiding in mental health among medically underserved children

Recruit and retain chapters and volunteers using these strategies, programs, and tactics
Establish new partnerships with organizations that can provide products and services that can offset the cost of programming
Create an outreach grading scale to determine our targeted chapter recruitment outreach marketing
Develop a bi-annual volunteer feedback survey to strategize how to engage and retain volunteers
Increase the number of chapters we have by 10%
Retain 90% of current chapters

Enhance current programs, ideate new initiatives, and better support those we serve
Finalize and analyze the family audit in order to get a better understanding of our community
Establish partnerships to diversify AMoM Unlimited content
Establish a survivor support network for families we serve

Place a higher priority on diversity, equity, and inclusion in our team, those we serve, and how we serve
Run internal and external surveys assessing our current programming and community
Assessing information sourced from audits and surveys, identifying areas for growth, and creating measurable objectives, and markers for progress
Infusing our diversity strategy into our marketing and recruitment strategies
Ideating and writing a manuscript for our first Original Character storybook

Strengthen AMoM Board of Directors
Undergo Board development training
Increase staffing capacity to mitigate Board burnout

Grow sustainably for the long haul by building internal capacity and investing in our team
Hire additional employees such as a project manager and bookkeeper to mitigate volunteer and board burnout
Add additional hours to current part-time employees to increase bandwidth
Identify additional areas of staff support to increase employee engagement and retention
Earmark funds with a goal to hire an additional full-time employee by 2024

Keys to Success:
1. Long-standing leader in creating fun and engaging social wellness activities for medically vulnerable and underserved children
2. Worldwide reach through innovative utilization of technology
3. College chapters and volunteers provide a unique community and structure
4. Extensive and intensive training and powerful growth experiences for college-aged volunteers.
5. High focus on measurable and convincing outcome data including demographics, physical and mental health results, clinician feedback, and character integrity

Since our founding in 2014, we have been able to engage more than 1,500 volunteers from 28 colleges across the country, partnering with more than 300 hospitals and nonprofit organizations to provide A Moment of Magic to more than 110,000 vulnerable and underserved children.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome

Financials

A MOMENT OF MAGIC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

A MOMENT OF MAGIC

Board of directors
as of 01/20/2023
SOURCE: Self-reported by organization
Board chair

Kylee McGrane

Amanda D'Anucci-Kean

The Giving Block

Omoanatse Agbugui

Teach for America

Kylee McGrane

A Moment of Magic

Michelle Harmon

M. Harmon Advisors

Keith Austin

Amazon

Michael Dicesare

Cigna

Nicholas Poole

Amazon

Dexter De La Cruz

Prudential

Matthew Macklin

Strategem Law Group

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/11/2023
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 10/29/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.