A MOMENT OF MAGIC

Brave. Strong. Fearless.

Wilkes Barre, PA   |  amomentofmagic.org

Mission

A Moment of Magic Foundation provides medically vulnerable children with creative programming, outlets, and support to foster imagination, friendship, and hope through our college-student volunteers. A Moment of Magic Foundation operates on the mission of "restoring the magic of believing at a time when a child needs to 'just be a kid' and reminding them to be brave, strong, and fearless".

Ruling year info

2016

Executive Director

Miss Kylee Lauren McGrane

Main address

38 Grebe St

Wilkes Barre, PA 18702 USA

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EIN

81-1740360

NTEE code info

Patient Services - Entertainment, Recreation (E86)

Personal Social Services (P50)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

When a child is hospitalized, treatments and diagnoses become a priority for parents and doctors. As a result, play is often disregarded, or considered of minor importance. However, the role and value of play increases when the child is hospitalized, as it decisively contributes to emotional, mental well-being, self- confidence and self-esteem. Allowing a kid to 'just- be- a-kid' is proven to assist the recovery of ill children.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Creative Programming

A Moment of Magic is the original 501(c)(3)
nonprofit organization that allows college-age students to
volunteer at children’s hospitals and social service
institutions to provide creative programming.

Our most popular services include Princess Visits, Superhero Visits, Personality Visits, Athlete Visits, Direct Family Support, and Inter-family Connection. Our organization visits children in need free of charge to the institution.

We provide services such as individual visits, bedside visits, group visits, story readings, and special events- just to name a few.

We are the largest organization of our kind with 12 chapters all over the United States and 500+ volunteers.

Population(s) Served
Children and youth
People with diseases and illnesses

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children receiving medical services

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with disabilities, People with diseases and illnesses

Related Program

Creative Programming

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers concluded through the use of our post-visit survey and numbers reported by organizations that we partner with.

Total number of hospitalizations across clients

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers concluded through the use of our post-visit survey and numbers reported by organizations that we partner with.

Number of media partnerships developed

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of volunteers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of costumes owned

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of hotline calls completed

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

A Moment of Magic Foundation is a 501(c)(3) nonprofit organization that allows college-age students to volunteer at children’s hospitals and schools dressed as some of the world's most beloved princesses. Our focus is to allow college students to volunteer in a hands-on environment by:
1.Visiting children in hospitals, special education schools, and other nonprofit organizations to foster creativity, imagination, friendship, and self confidence.
2. Promoting a positive community and idea of service.
3. Promoting an uplifting, safe, and communal environment for all members.
4. Creating awareness for pediatric cancer, female empowerment, and finding passion in service work.

Our main strategy is the growth of membership. A large membership base provides revenue from dues and also positions A Moment of Magic Foundation as the true representative of the creative programming nonprofit community.
We want to finance growth solely through cash flow. We recognize that this means we will have to grow more slowly than we might like but that no assessment of members or borrowing is necessary.

Because of our ever expanding reach with pediatric hospitals, social service institutions, and parents as well as the implementation of our chapter system, our philanthropy outreach for visits is only projected to continuously expand. Our growth strategy will allow us to be more accessible geographically to continue to fulfill the needs of communities, pediatric hospitals, and social service institutions.

As of January 2019, A Moment of Magic has reached more than 40,000 children in 36 states and 7 countries. We have expanded to 15 chapters in 8 different states and will begin providing our services to children all over the world. In 2018, our college students logged nearly 17,000 hours of service. We have completed more than 900 visits in 2018 partnering with over 68 hospitals and 190 nonprofit organizations. Our main goal is to provide children facing serious illnesses with fun, creative programming and provide college students a hands-on, structured, and spirited way to give back.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome,

Financials

A MOMENT OF MAGIC
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

A MOMENT OF MAGIC

Board of directors
as of 5/20/2021
SOURCE: Self-reported by organization
Board chair

KYLEE MCGRANE

Falyn Stein

Mount Sinai

Tom LaCalamito

KPMG

Caroline Rooney

Caroline Rooney Styling

Nicole Caridi

Lenox Hill Hospital

Matthew Zarnoch

PURE Insurance

Molly Brenner

Hackensack University Medical Center

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 05/20/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 10/29/2020

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.