Plan B Foundation Inc
When we save wolves we save ourselves.
Programs and results
What we aim to solve
Recognizing that many grass roots advocacy organizations operate on a shoestring budget Founders Betsy Klein and Timon Pratt saw a void that they could fill: Leveraging their combined professions experience would make a much-needed difference by empowering multiple organizations, organizations that rescued wolf dogs as well as advocated and educated people about the wild wolf.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Sedona Wolf Week
Co-founded by Plan B to Save Wolves this annual event was created with the mission of changing the way people see wolves, affect how government develops policies regarding wolves while creating respect and protections for this essential apex predator.
Unlike any other event supporting wolves, Sedona Wolf Week offers a diverse program of speakers, performers, school presentations, arts, entertainment, concert, fundraisers, a wolf co-existence panel and social interactions with the Apex Protection Project Ambassador Pack to generate awareness and educate the public about wolves as well as current advocacy issues.
In its first year, it was the largest wolf supporting event in the nation.
Where we work
External reviews
Our Sustainable Development Goals
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Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Plan B | CARES.
CARES stands for Community, Advocacy, Rescue, Education and Sanctuary, the five core areas in which Plan B currently operates.
C = Community . In all its endeavors where appropriate, Plan B partners and collaborates with local organizations, businesses and schools. Their latest project brings communities together through a collaborative art project.
A = Advocacy. Plan B to Save Wolves works tirelessly on advocacy issues related to wolves and all things wild.
R = Rescue. Too often wolf dogs need to be rescued however the funds are not always readily available. Wherever possible, Plan B to Save Wolves will fund and fundraise for specific rescues to help with transport, medical care, new enclosures and more to ensure the rescue is a success.
E = Education. Educating the public and generating awareness of the plight of the wild wolf is essential to their survival. Plan B contributes in many ways to support this effort. Sedona Wolf Week, co-founded and co-produced with Apex Protection Project, is an annual event, created for the purpose of changing the way people see wolves, dispelling the myths and creating advocates through education.
All HDW dogs were saved with the help of many organizations and individuals. The initial rescue may be over; however, Plan B continues to work with those who took in the dogs.
The wolf dogs were rehomed in many locations across the country with the majority of them going to Eagle Tail Mountain Wolf Sanctuary. Plan B works with them on an as-needed basis as a resource to help with providing high-quality care for the rescued HDW wolf dogs. From purchasing food, medical needs, and ongoing infrastructure updates, Plan B is there to help when asked.
What are the organization's key strategies for making this happen?
Betsy Klein founded Plan B to Save Wolves in 2016 along with Timon Pratt. Initially leveraging her 25-year background in Marketing and Communications, the genesis of Plan B was aimed at helping other nonprofits that specifically supported wolves and wolf dogs with marketing, development/fundraising and board development. Under her leadership the foundation has quickly expanded in both scope and reach becoming nationally recognized as an extremely effective grass roots animal advocacy organization.
In its brief history Plan B has been involved with the rescue of over 220 wolf dogs, provided much-needed funds to over 25 wolf rescue organizations and individuals, developed and co-produced Sedona Wolf Week with Apex Protection Project, launched I AM WOLF NATION®, lobbied at the Arizona State capitol on behalf of a bill to increase penalties for animal abuse and advocated locally, regionally and nationally for numerous other conservation efforts.
As a member of the National Coalition to End Killing Contests, she is currently working alongside other organizations to end killing contests in Arizona. Her latest project is developing and launching the The Call of the Wild Mural, an international collaborative public art installation in support of the Endangered Species Act.
She is currently a District Leader for the Humane Society of the United States, a member of the AZ Wildlife team and recently lobbied in Washington D.C. as part of Take Action for Animals Conference. Betsy spoke at the 2018 International Wolf Symposium on how to create a new wave of advocates through events like Sedona Wolf Week.
What are the organization's capabilities for doing this?
Prior to Plan B Betsy Klein spent the last 25 years of her professional career in marketing, advertising and sales promotion, including event planning and execution, sponsorship and relationship development and public speaking engagements. Her client portfolio over the years has included well known international brands and in 2010 she formed her own company, The SmartGal Marketing Services.
The diversity of her background includes working with numerous nonprofit organizations as a Board member, volunteer, project leader or staff. She was Marketing Chair on the Board of Directors for the Susan G. Komen Breast Cancer Foundation in Orange County, CA where her leadership team executed the sixth largest Race for the Cure event in the nation, breaking the previous year’s fundraising goal.
Other nonprofit organizations she has been involved with include the Alzheimer’s Association, American Heart Association / Relay for Life, Working Wardrobes and Wolf Connection. Betsy served as Director of Marketing and Development for the Humane Society of Sedona (2012 – 2014).
Plan B Co-Founder Timon Pratt oversees the creative expression and messaging for Plan B utilizing profound expertise in web design and development, graphics and direct marketing. Since Plan B’s inception in 2016 he has dedicated the immense insights and experience of his more that 25 year successful history in business to the organization allowing it to flourish. His contributions have been invaluable to their successful efforts in multiple areas including Sedona Wolf Week, the launch of I AM WOLF NATION™, and the rescue of 200 wolf dogs and counting.
Additionally, Plan B is grateful to have the support of hundreds of volunteers, thousands of advocates nationwide, and amazing support from philanthropists far and wide.
What have they accomplished so far and what's next?
After the epic rescue that saved 185 dogs and puppies from being euthanized by Lassen County, CA, 19 wolf dogs stayed behind at High Desert Wolves - a few are therapy and personal dogs of the owners, but most were senior, bonded pairs with medical issues and relocation would not have been in their best interest.
HDW continues to honor their agreement and is no longer breeding, and they are on their way to becoming financially sustainable.
As part of the High Desert Wolf rescue, 46 of the wolf dogs were relocated to Eagle Tail Mountain Sanctuary in Tonopah, Arizona. Kelly Reed, owner and founder of Eagle Tail, was well on his way to retirement after decades of providing sanctuary to wolf dogs. However, he saw the story on the local evening news and just knew he had to help.
Plan B has adopted Eagle Tail and works closely with Kelly on all sanctuary needs. Thanks to your gifts, Plan B is able to provide food for the wolf dogs. Many of our donors have stepped in with financial and in-kind contributions as well. With your continued support, we will soon be working on refreshing the sanctuary’s plumbing, housing and fences, providing veterinary care and food, and continue this critical partnership for years to come.
People travel from all over the world to see the wolves in Yellowstone National Park in Montana, spending millions of dollars in the communities surrounding the park and contributing significantly to the local economy. Ironically Montana is one of three states – Montana, Wyoming and Idaho - that kill 33 – 58% of their wolves every year! One of the more horrific methods in which Montanans can legally kill wolves is trapping.
Trap Free Montana works to inform and educate people about the truth behind trapping. Trapping indiscriminately injures and kills birds, small mammals, other predators, and even domestic cats and dogs. Plan B partners with Trap Free Montana to fund a billboard on the main road into Yellowstone in Montana to inform visitors and residents alike about the horrors of trapping.
Each year Apex Protection Project and Plan B to Save Wolves co-host Sedona Wolf Week, a week-long event filled with speakers, films, children’s workshop, entertainment, co-existence, interaction with the Apex Ambassador Pack and more. The idea behind Wolf Week is to create multiple opportunities in which people can learn about wolves with the idea that education leads to advocacy.
Each year Apex Protection Project and Plan B to Save Wolves co-host Sedona Wolf Week, an event designed to create multiple opportunities in which people can learn about wolves with the idea that education leads to advocacy. Sedona Wolf Week features speakers, films, children’s workshop, entertainment, co-existence, interaction with the Apex Ambassador Pack and more. Proceeds from this event are split between Plan B and our partners at Apex Protection Project.
We intend to continue our work, grow and have an even greater impact in 2020!
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Plan B Foundation Inc
Board of directorsas of 02/22/2022
Mrs. Betsy Klein
Plan B to Save Wolves
Term: 2016 - 2019
Sally Seeley
Organizational demographics
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