Onepulse Foundation Inc
We will not let hate win.
Programs and results
What we aim to solve
Terror and hatred visited Orlando on June 12, 2016, claiming the lives of 49 Angels and injuring more than 60 in a deadly mass shooting that took place in a sanctuary of love, acceptance and belonging. Our pillars of building a National Memorial and Museum to honor the lives lost and changed as well as the first responders who helped lead so many people to safety and refuge that fateful morning gives us a platform to focus on educating others about the enormous power of love over hate, the need to create and protect places of diversity, equity, inclusion, acceptance and belonging. Our 49 Legacy Scholarships, named in individual honor of each Angel, allows those with similar aspirations and dreams and whose values mirror those of the Foundation, to continue their educational journey in hopes that they, too, will become ambassadors for change.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Town Hall Series
As part of our Amity Programs, onePULSE Foundation hosts a series of town hall forums to inform and engage the community. Each forum features a panel of experts discussing a focus area related to the Foundation’s mission. Past town hall topics include: how and why we create memorials, and a conversation about overcoming hateful belief systems.
CommUNITY Rainbow Run & Festival
The 4.9k CommUNITY Rainbow Run and Festival is a family-friendly annual event produced in partnership with the DeVos Sports Business Management Program at the University of Central Florida. It is the signature fundraising event of the onePULSE Foundation, attracting participants from around the globe.
Family Days
The onePULSE Foundation hosts victims' families and survivors twice each year for Family Days. The goal of this ongoing event series is to provide the families and survivors with time to gather in an uplifting atmosphere, spend quality time connecting with one another and, ultimately, create bonds of support that are crucial to their healing process. Family Days activities and the venues vary, but always include a mix of music, entertainment, games, food and festivities for all guests to enjoy in a communal, peaceful environment. The Foundation also offers resources for mental health counseling and other services at these events for those in need.
Social Visionary Series
Social Visionary Series: Where Social Issues and Performing Arts Meet Social Change. The Social Visionary Series consists of different experiences where social issues and performing arts meet social change. These interactive experiences address sexism, genderism, and how to effectively respond to these harms through a show, as well as interactive workshops focused on speaking up and holding space, speaking with confidence, having tough conversations and interrupting harm.
Celebrating Common Ground
TopGolf and onePULSE Foundation joined together for an exciting yearly event at the Lake Mary TopGolf. Registries are provide with complimentary beer, wine, curated food and live entertainment, as well as a night of golf. Proceeds benefit onePULSE Foundation and will support the 49 Legacy Scholarships, educational programs and the National Pulse Memorial & Museum.
Where we work
Affiliations & memberships
Association of Fundraising Professionals - Member 2018
Rollins College Philanthropy and Nonprofit Leadership Center 2017
External reviews

Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total dollar amount of scholarship awarded
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Since beginning of program, onePULSE has awarded $1.2 million dollars in scholarships
Number of students who receive scholarship funds and/or tuition assistance
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The primary goals of the Foundation mirror our mission...Build the National Pulse Memorial & Museum honoring all affected by the tragedy. We have learned through extensive research how valuable it is to record history, not for those who were alive when Pulse happened, but for generations to come. Memorials are where people go to reflect, remember and grieve. But museums are where they go to learn. The National Pulse Museum will have a long-lasting impact on all who visit from around the world, telling the story of June 12, 2016, and also teaching lessons of how to stop hate from happening again.Create a legacy of awareness, acceptance and love in our community and beyond through a series of educational Amity programs. These include our Town Hall Series - forums with exports to engage and inform the public about societal issues central to the Foundation's mission.Establish 49 scholarships in memory of each Angel taken from us on June 12, 2016. Working with each Angel's family, a scholarship based on the Angel's interests, careers or aspirations will be created. As an extension of their impact on our world these scholarships will inspire and empower students who share the same dreams. The scholarships will be full, four year scholarships open to anyone at a state school, including vocational training.
What are the organization's key strategies for making this happen?
At first there was no clear way to begin creating the Pulse Interim Memorial, what it would include or what it should look like. To determine the best path forward, representatives from what is now the onePULSE Foundation sought the insight of several institutions also borne from trauma and tragedy including The Oklahoma City National Memorial and Museum and the 9/11 Memorial & Museum. (Both organizations now have a representative serving on the onePULSE Foundation’s Ambassadors Council to lend support in advisory capacities.)Their overarching advice: actively engage the community. The Pulse Interim Memorial was created by the community for the community. A task-force of stakeholders – victims’ family members, Survivors, local industry professionals, etc… – reviewed community survey data (collected in 2017) and guided the design of the Memorial to commemorate the community response to the tragedy. The survey consensus indicated the Memorial should emphasize six core values: hope, courage, strength, unity, love and acceptance. The Memorial is a pictorial display – illustrations of the values the community identified - with windowpanes intentionally placed in three locations including one in front of the list of victims.Though we hope to never experience a tragedy likePulse again, the onePULSE Foundation is now a member of a special group of organizations that use tragic stories to shed light on the human condition with hopes of unifying society and building bridges of understanding. Support and advice from these institutions as we move forward will continue to be invaluable. Community engagement will also continue to be paramount as the permanent memorial & museum are created. The top six teams participating in the design competition have been identified and will soon reveal their conceptual designs. All six designs will be displayed at the Orange County Regional History Center and public comments will be welcomed. Our organization's leadership is committed to our community and keeping them involved every step of the way.
What are the organization's capabilities for doing this?
The Foundation’s capabilities are equally represented in the Board of Trustees, staff, task force, Foundation committees and partnerships. onePULSE Foundation’s Board of Trustees represents a cross section of local and national leaders from tourism, construction, banking, finance, entertainment, and development and technology. One major donor referred to them as a “blue chip board.” Each has a unique skill set and expertise that adds value to attaining our mission. An example of this leadership would be Vicki Berman, Shareholder at Dean Mead law firm. Ms. Berman is a preeminent real estate and land use attorney, known for her proficiency in complex land acquisition transactions. She was selected to join the board for that specific skill set and she has been invaluable in our progress of site selection and assemblage for the permanent memorial and museum site. The staff is small but mighty. Barbara Poma is the CEO & Executive Director. As owner of Pulse Nightclub, she is the property owner and impetus of this Foundation and the development project. She has a strong bond with the affected community who are the most important constituents of all in this project. Leah Shepherd serves as the Chief Operating Officer and has been on opening teams for the Tampa Bay Buccaneers’ Raymond James Stadium in 1998 and the Dr. Phillips Center for the Performing Arts in 2014. She has a unique perspective in opening large scale facilities and her experience in developing infrastructure, and streamlining policies and procedures helped launch the Foundation and achieved measurable milestones in a short period of time. The task force was the initial committee formed to start the Foundation and consists of victims' family members, survivors, first responders and community leaders. They are the force behind the community survey that collected feedback from over 2,200 respondents worldwide in 2017, to determine what the permanent memorial and museum will look like. They were also instrumental in the development of the plans for the Pulse Interim Memorial which currently averages 300 visitors per day. The Foundation has multiple committees that include finance & audit, education, fund development, design & construction and governance. With the exception of governance, every committee has members who are not on the board of trustees, ensuring both transparency and the widest range of talent possible to ensure the success of our mission. National partnerships have been formed since the beginning with senior leadership from the 9/11 Memorial Museum and the Oklahoma City National Memorial & Museum. Both are members of the National Park Service and have played a crucial role in the research of best practices and solid business models of these kinds of institutions that lead to long-term financial sustainability. They continue to be an integral part of our strategic planning and day-to-day operations. Both organizations are also represented on the Foundation's Ambassadors Council to serve in advisory capacities.
What have they accomplished so far and what's next?
Accomplishments to date include:Established a national board of trusteesImplemented a three year strategic planCompleted a community-wide survey (2017) and an Ideas Generator (2018) to start a national conversation about and request ideas for the design of the permanent memorial and museum honoring the 49 lives taken in the Pulse nightclub tragedy. Continue to develop relationships with victims' families, survivors and first responders. Opened the Pulse Interim Memorial-100,000+ visitors since opening in May 2018. Launched capital campaign toward construction of capital projects. Expanded the CommUNITY Rainbow Run from 800 runners the first year to more than 3,300 since 2019. This not only increased our net proceeds/fundraising, but also increased awareness and community engagement. Awarded $1.2 million dollars in scholarships since 2020.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve, It is difficult to identify actionable feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Onepulse Foundation Inc
Board of directorsas of 09/12/2023
Earl Crittenden
GrayRobinson, P.A.
Term: 2017 - 2023
Cathy Brown-Butler
Bank of America
Earl Crittenden
GrayRobinson, P.A.
Dale Hipsh
Hard Rock International Senior Vice President
George Kalogridis
Walt Disney World Resort President
Hilary Lewis
The Glass House Chief Curator
Patrick O'Donnell
Deloitte Risk and Financial Advisory Principal
Andrew Snyder
Orlando Health Senior Vice President
Chad Schwarz
Alix Partners
Antonio Hernandez Crane
Amazon
Khadijah Tribble
Curaleaf
Scott Kenney
Moody's Corporation
Sebastien Baillet
Walt Disney World
Ward Simmons
Moleskin
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 10/13/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.