Switch4Good
Live Better. Do More. Dairy-Free
Programs and results
What we aim to solve
Cows’ milk and other dairy foods have been linked to obesity, hormone-dependent cancers, diabetes, osteoporosis, and heart disease. Beyond these life-threatening illnesses, 65% of the global population is lactose intolerant, meaning their bodies cannot properly digest the lactose present in dairy. Further, cows’ milk has been shown to inhibit recovery in athletes, therefore decreasing their capabilities and overall performance. And yet, dairy is constantly touted as a health food for growing children, healthy adults, and aspiring athletes, effectively limiting their full potential while promising the exact opposite. Cows’ milk is not a health food unless you’re a baby cow. Everyone has the ability to live better and do more, but dairy is not the answer. We want to live in a thriving, healthy, and prosperous community (or team), and while achievement takes effort on the individual’s part, the easiest barrier to overcome is by going dairy-free.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Sports Team Partnerships
In a first-of-its-kind initiative, we are partnering with the Inner Atlanta Football Club to bring educational seminars and on-field activations to improve young athletes’ health and performance. The Switch4Good logo and messaging is integrated into the organization’s branding and communication amongst the athletes, from the elementary-aged teams to the pros. Our goal is to replicate this program with other regional sports teams in the future.
Community Building
We are building a diverse community of athletes, doctors, trainers, and dietitians focused on helping people make the switch. We welcome all of these dairy-free individuals to sign up to be part of our “team” and help spread the dairy-free word. Our team members wear our Switch4Good gear during races and workouts, attend our events across the US, recruit others, and share our original content with their social networks. In turn, we regularly engage with and feature our team members on social media, offer them a platform to share their dairy-free story via article writing and video content, and provide a steady stream of educational and inspirational material for them to share in the form of infographics, articles, research, and inspiring athlete-driven videos.
Education and Resources
We provide easy access to trusted science and advice from athletes, trainers, dietitians, and medical professionals. From simple steps to behavior change to challenging accepted pro-dairy research, our content makes it easy for everyone to transition to a dairy-free lifestyle as well as share the message. We educate people on the plethora of healthy recipes and high-quality alternatives, and we also set the record straight regarding the confusing information established by the dairy industry to prove that dairy is not a health food.
Activation Initiatives
We believe in the power of community, and we actively engage with other like-minded organizations to further the dairy-free word. Currently, we partner with FoodPrints for the Future, an Earth Day Network initiative set out to tackle the leading cause of climate change: our food system. We provide this campaign with research on the hazards of the dairy industry as well as dairy-free transition guides and healthy recipes.
We also support our community by offering our services to advance their individual projects. Past partnerships involve our work with Robbie Balenger, an ultra-runner who ran across America in 75 days to promote the power of a plant-based, dairy-free diet; book editing for a dairy-free cookbook and children’s book; and working with chefs and recipe developers to feature and share their dairy-free dishes to a wide audience.
Podcast
The Switch4Good Podcast, hosted by Olympian Dotsie Bausch and actress/health coach Alexandra Paul, interviews expert guests each week to create conversation around disordered eating and healthy living. From athletes such as Dominick Thompson and Agnes Muljadi to medical professionals such as Neal Barnard, MD, the goal is to give listeners the inspiration and tools they need to ditch dairy and start transitioning to a healthy lifestyle.
Research Study
We are well underway with an unprecedented study on the effects of dairy and inflammatory markers. The focus of our pilot study is to assess how the USDA’s recommendation of 3 glasses of cows’ milk a day effects cell membrane phospholipid makeup, systemic inflammation, the ability to adapt to various stressors, including exercise, and impacts to overall health. We are currently in the process of collecting data from participants.
Where we work
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of coalition members
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Community Building
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
We are building a diverse community of athletes, doctors, trainers, and dietitians focused on helping people make the switch.
Number of people on the organization's email list
This metric is no longer tracked.Totals By Year
Related Program
Education and Resources
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
We operate a weekly newsletter to keep our current audience engaged as well as to educate our growing readership
Number of unique podcast audience members
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Podcast
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
1.5 Million! This includes people that downloaded from a podcast app or youtube. So proud of this!
Number of Instagram followers
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Education and Resources
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
We strive to maintain an active and growing social media presence to engage with our supporters and spread our message on a global, digital scale.
Number of unique website visitors
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Education and Resources
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Switch4Good seeks to help people make the switch away from dairy and toward plant-based fuel in order to achieve sustained wellness, exceed daily performance goals, contribute to planetary responsibility and promote food justice. We seek to help anyone interested in transitioning to dairy-free realize their true potential on a diet that does not include cows’ milk in any form.
What are the organization's key strategies for making this happen?
We utilize digital media, employ grassroots campaigns, and curate an expansive collection of educational tools. We motivate people through education and anecdotal inspiration. We provide a trusted and engaging community of positive, constant support to help people along their dairy-free journey and speak their truth.
What are the organization's capabilities for doing this?
We are a growing community is comprised of athletes, medical professionals, scientists, and every day active folk who have done the research, read the studies and experienced firsthand the benefits of ditching dairy. Our Board of Directors, staff and Switch4Good community around the globe are committed to this effort and are the vehicles we have to deliver our message to improve health, enhance performance, better our planet, and to stop contributing to food injustices. We have a small, hard-working staff who spends time daily on work for Switch4Good.
What have they accomplished so far and what's next?
Accomplishments so far are above in the programs summary as all of those items are current and ongoing programs.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Switch4Good
Board of directorsas of 10/04/2022
Danielle Lowy
Danielle Lowy
Kathy Freston
Kristin Aakvik
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as: