PLATINUM2022

Switch4Good

Live Better. Do More. Dairy-Free

Irvine, CA   |  www.switch4good.org

Mission

Each of us can live better and do more simply by ditching dairy. Switch4Good is a nonprofit organization dedicated to helping people make the switch away from dairy and toward plant-based fuel to achieve sustained wellness and exceed daily performance goals. Our growing community is comprised of athletes, medical professionals, scientists, and every day active folk who have experienced firsthand the benefits of ditching dairy in 4 key aspects of our lives: Improved Health, Enhanced Performance, Planetary Responsibility, and Food Justice. With the use of digital media and grassroots campaigns—as well as an expansive collection of educational tools—we help anyone interested in transitioning to dairy-free realize their true potential on a diet that does not include cows’ milk in any form

Ruling year info

2017

Executive Director

Dotsie Bausch

Main address

26 Avanzare

Irvine, CA 92606 USA

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Formerly known as

Silver Lining Rescue Inc

EIN

81-3396276

NTEE code info

Fund Raising and/or Fund Distribution (K12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Cows’ milk and other dairy foods have been linked to obesity, hormone-dependent cancers, diabetes, osteoporosis, and heart disease. Beyond these life-threatening illnesses, 65% of the global population is lactose intolerant, meaning their bodies cannot properly digest the lactose present in dairy. Further, cows’ milk has been shown to inhibit recovery in athletes, therefore decreasing their capabilities and overall performance. And yet, dairy is constantly touted as a health food for growing children, healthy adults, and aspiring athletes, effectively limiting their full potential while promising the exact opposite. Cows’ milk is not a health food unless you’re a baby cow. Everyone has the ability to live better and do more, but dairy is not the answer. We want to live in a thriving, healthy, and prosperous community (or team), and while achievement takes effort on the individual’s part, the easiest barrier to overcome is by going dairy-free.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Sports Team Partnerships

In a first-of-its-kind initiative, we are partnering with the Inner Atlanta Football Club to bring educational seminars and on-field activations to improve young athletes’ health and performance. The Switch4Good logo and messaging is integrated into the organization’s branding and communication amongst the athletes, from the elementary-aged teams to the pros. Our goal is to replicate this program with other regional sports teams in the future.

Population(s) Served
Families

We are building a diverse community of athletes, doctors, trainers, and dietitians focused on helping people make the switch. We welcome all of these dairy-free individuals to sign up to be part of our “team” and help spread the dairy-free word. Our team members wear our Switch4Good gear during races and workouts, attend our events across the US, recruit others, and share our original content with their social networks. In turn, we regularly engage with and feature our team members on social media, offer them a platform to share their dairy-free story via article writing and video content, and provide a steady stream of educational and inspirational material for them to share in the form of infographics, articles, research, and inspiring athlete-driven videos.

Population(s) Served
Adults

We provide easy access to trusted science and advice from athletes, trainers, dietitians, and medical professionals. From simple steps to behavior change to challenging accepted pro-dairy research, our content makes it easy for everyone to transition to a dairy-free lifestyle as well as share the message. We educate people on the plethora of healthy recipes and high-quality alternatives, and we also set the record straight regarding the confusing information established by the dairy industry to prove that dairy is not a health food.

Population(s) Served
Adults

We believe in the power of community, and we actively engage with other like-minded organizations to further the dairy-free word. Currently, we partner with FoodPrints for the Future, an Earth Day Network initiative set out to tackle the leading cause of climate change: our food system. We provide this campaign with research on the hazards of the dairy industry as well as dairy-free transition guides and healthy recipes.

We also support our community by offering our services to advance their individual projects. Past partnerships involve our work with Robbie Balenger, an ultra-runner who ran across America in 75 days to promote the power of a plant-based, dairy-free diet; book editing for a dairy-free cookbook and children’s book; and working with chefs and recipe developers to feature and share their dairy-free dishes to a wide audience.

Population(s) Served
Adults

The Switch4Good Podcast, hosted by Olympian Dotsie Bausch and actress/health coach Alexandra Paul, interviews expert guests each week to create conversation around disordered eating and healthy living. From athletes such as Dominick Thompson and Agnes Muljadi to medical professionals such as Neal Barnard, MD, the goal is to give listeners the inspiration and tools they need to ditch dairy and start transitioning to a healthy lifestyle.

Population(s) Served
Adults

We are well underway with an unprecedented study on the effects of dairy and inflammatory markers. The focus of our pilot study is to assess how the USDA’s recommendation of 3 glasses of cows’ milk a day effects cell membrane phospholipid makeup, systemic inflammation, the ability to adapt to various stressors, including exercise, and impacts to overall health. We are currently in the process of collecting data from participants.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of coalition members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Community Building

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We are building a diverse community of athletes, doctors, trainers, and dietitians focused on helping people make the switch.

Number of people on the organization's email list

This metric is no longer tracked.
Totals By Year
Related Program

Education and Resources

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We operate a weekly newsletter to keep our current audience engaged as well as to educate our growing readership

Number of unique podcast audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Podcast

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

1.5 Million! This includes people that downloaded from a podcast app or youtube. So proud of this!

Number of Instagram followers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Education and Resources

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We strive to maintain an active and growing social media presence to engage with our supporters and spread our message on a global, digital scale.

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Education and Resources

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Switch4Good seeks to help people make the switch away from dairy and toward plant-based fuel in order to achieve sustained wellness, exceed daily performance goals, contribute to planetary responsibility and promote food justice. We seek to help anyone interested in transitioning to dairy-free realize their true potential on a diet that does not include cows’ milk in any form.

We utilize digital media, employ grassroots campaigns, and curate an expansive collection of educational tools. We motivate people through education and anecdotal inspiration. We provide a trusted and engaging community of positive, constant support to help people along their dairy-free journey and speak their truth.

We are a growing community is comprised of athletes, medical professionals, scientists, and every day active folk who have done the research, read the studies and experienced firsthand the benefits of ditching dairy. Our Board of Directors, staff and Switch4Good community around the globe are committed to this effort and are the vehicles we have to deliver our message to improve health, enhance performance, better our planet, and to stop contributing to food injustices. We have a small, hard-working staff who spends time daily on work for Switch4Good.

Accomplishments so far are above in the programs summary as all of those items are current and ongoing programs.

Financials

Switch4Good
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Switch4Good

Board of directors
as of 10/04/2022
SOURCE: Self-reported by organization
Board chair

Danielle Lowy

Danielle Lowy

Kathy Freston

Kristin Aakvik

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 10/3/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability