ST JOHNS RIVER-TO-SEA LOOP ALLIANCE

Our goals are to fulfill the promise of the Loop - by

- advancing (working to complete the Loop, working with many agencies to help route and secure right of way, and to raise awareness with will assure continuation of funding for trail construction ),
- advocating (building public community and legislative support, working with citizens to help them appreciate the benefits of a multiuse trail, and nurturing champions among elected officials and other decision makers ),
- supporting (organizing events, summits, fundraising, and active events on the Loop such as rides and walks, soliciting grants to improve the Loop corridor with kiosks, benches, trail user amenities and multi-generational playgrounds and fitness areas),
- promoting (developing marketing material and maps, exploiting social media and managing and active website),
and
- protecting (organizing trail rangers and adopt a mile sponsors, working with law enforcement to keep the Loop safe, clean and litter-free).

Our strategies include all of the following:
1. Continue to advocate to secure donors and supporter, and to nurture champions who have the decision making power to help fulfill the Loops promise
2. continue to hold planning and promotion events that include stakeholder workshops and summits to ensure continued action to complete the Loop and spread the word
3. continue to hold active events such as rides, walks, runs, trail celebrations and ribbon cuttings to generate more fans and advocates
4. Continue to expand structure and populate content for our active Drupal 8 website at https://www.river2sealoop.org
5. Continue to develop maps using our Nonprofit Partnership with ESRI that gives us a reduced rate for ArcGIS software and to make these maps accessible through our website
6. Develop printed maps that we will make available for a small donation will both generate revenue and raise awareness for the Loop
7. Continue to make presentations at partner organizations including Florida Scenic Highways, REI, various other venues.
8. continue to grow our social media presence and increase our mailing list for our newsletter
9 We have partnerships with dozens of organizations and regularly interact with over 100 different organizations- we will continue to expand our partnerships and strengthen relationships

We have one full-time volunteer and one half-time volunteer, an active board of directors, and a growing number of active volunteers. We have secured several major grants from government agencies such as the Department of Economic Opportunity and many commercial businesses including REI Co-op who has awarded us a substantial grant for the second year. We have been fortunate to receive donations from hundreds of passionate advocates who support our mission.

We are planning a spring St Johns river to Sea Loop Summit on March 18-19 that will generate additional sponsorships.

We have a mailing list of nearly 1000 interested advocates, we publish a periodic newsletter "In the Loop" and will be launching a membership program in the near future.

Our website and social media presence are very active with several thousand followers as a result of almost daily updates.
We have developed many important partnerships that allow us to leverage our efforts to raise awareness for the Loop.

In our over 3 years of existence we have held 2 Summits and 5 Stakeholder Workshops with attendance from supporters and decisions makers at all levels. We have developed maps, both printed and online, for the Loop that include the stages of completion, trailheads, parks, campgrounds, amenities, attractions and accommodations. We have developed an active, website and a vibrant social media presence that adds followers ever day. We have many supported ribbon cuttings and organized trails celebrations and active events. We have formed dozens of partnerships and raised awareness for the Loop. We have constructed a sign kiosk that guides trail users to the Loop and to various attractions and scenic and historic sites accessible by bike or on foot from the Loop.