Power for All

Knowing that SDG 7 can never be achieved by 2030 with organic market growth alone, Power for All mobilizes an influential network of partners, delivers critical evidence for the energy transition and facilitates the collective action to activate DRE markets around the world. Power for All works with over 300 campaign partners who are echoing our call to #EndEnergyPovertyFaster. Our primary goals within this framework are to:
1. Catalyze the development of a decentralized renewable energy ecosystem and accelerate market transformation in countries that are at a tipping point;
2. Build evidence and drive global advocacy for faster access to energy;
3. Build integrated energy frameworks in priority countries with low energy access;
4. Catalyze the access ecosystem with tools and evidence to create the environment for success; and,
5. Shift the narrative around energy access by elevating data into action with targeted calls to action, proactive media, and high touch education.

Awareness
(Proof) Curation and Dissemination of High-Value Data for Sector and Partner Use:
Policy and investment decisions require quantitative data that is credible and actionable. Power for All aggregates existing data and guides the creation of new data that can be used to influence decision-makers.
(Tools) Impactful Marketing and Communications: With the goal of making DRE a
powerful category in the global energy market, Power for All works closely with the sector
to surface and deliver stories that highlight the innovation, opportunity and impact of
decentralized renewable energy.
(Message) Perception Shift: Power for All is focused on elevating the profile of the DR
energy sector as a significant contributor to the delivery of modern energy services
globally. The campaign tracks this shift through measurement and evaluation tools.

Market Activation
(Engage) Creates Action for Market Building: Power for All supports governments,
donors, entrepreneurs and market-building NGOs with knowledge, tools and
opportunities to promote DR energy into national, regional and local power planning.
(Enable) Facilitates Collective Voice: By helping companies work together and develop joint sector positions, Power for All helps to drive effective engagement in decision-making processes that ultimately grow DR energy markets and accelerate access.
(Activate) Enrollment: Power for All enhances coordination and collaboration across the
access ecosystem with stakeholder engagement strategies that improve information
flow, build trust, establish credibility and create mutual accountability.

Global Advocacy
(Target) Create Political Demand: Using both “behind-the-scenes” and high-profile
sector advocacy with Calls to Action, Power for All builds political will throughout the
ecosystem and shared urgency—industry, governments, donors, NGOs, investors and
energy consumers—designed to prioritize access by 2025.
(Champion) Shift Institutional Priorities: Through our power-mapping strategy, Power
for All identifies key decision-makers and and decision-points at a range of institutions
(including aid agencies, global governing bodies and energy policy makers) that create
tipping points for sector acceleration.
(Influence) Accelerate international Investment: Targeting multilateral institutions,
foundations, aid agencies and impact investors as well as international and local banks,
Power for All supports efforts to create (1) dedicated funds focused on accelerating
access and (2) clarity around highest efficacy of those funds (amounts, pace and type).

Power for All has a highly diverse, experienced team with a deep understanding of the sector, which is a primary driver of our success in reaching our goals. Our team is made up of skilled policy advocates, experienced communications professionals, and top-level researchers across 7 countries. Our partnerships team brings decades of experience in campaigning and capacity building, which makes us equipped in developing and leading multi-stakeholder campaigns. Our partnerships team has experience working for highly regarded international NGOs such as the UN and Greenpeace International. Our team also brings experience in strategic communications, with a particular niche in working with government, private sector, civil society, and development partners. Our communications team is well versed in stakeholder engagement, relationship management, public relations, and communication for development. Our research team is made up of sector-level experts in renewable energy, policy reform, sustainable development, and data analytics. Our research team has combined experience working on national and international projects and are published in several international, peer-reviewed journals, and have experience in global institutions such as the World Bank and the United Nations.

In the last five years, Power for All has achieved some important wins on behalf of the DRE sector. For example, Power for All conceptualized and launched Utilities 2.0 (U.2.0), a global initiative to unite centralized utilities and the decentralized renewable energy sector to end energy poverty. Utilities 2.0 garnered so much global interest that the initiative led to the first-of-its kind pilot of integrated energy in Uganda. The initiative’s 2-year research roadmap will deliver new insights on the ability of integrated energy to accelerate energy access, drive productive use, stimulate demand and improve overall grid performance.

Specific additional accomplishments Include:
- Activation: Our multi-stakeholder work in Sierra-Leone saw a 1000 percent increase in the solar home system market over an 18-month period, was a finalist for the 2018 Ashden Awards in the Energy Access Pioneers category, and was recognized at the 2019 World Future Energy Summit as a “Best Practice for Solar Capacity Building.” Power for All has coordinated related market activation efforts in Nigeria, Zimbabwe, Uganda and Ethiopia.
- Awareness: Our communications and knowledge dissemination work has seen exceptional results globally and in specific countries such as India. Altogether, Power for All has garnered billions of media impressions for DRE from the coverage we’ve secured, ranging from This Day in Nigeria to The Guardian in the U.K. to The New York Times.
- Advocacy: Power for All has published four “Calls to Action,” which are actionable thought leadership platforms that position the decentralized renewable energy sector as a critical part of the energy transition. One of our pieces led to the creation of a multi-sector research group including the World Bank dedicated to enumerating the opportunity cost of slower access by business-as-usual approaches (the evidence needed to change Bank policies).
- Evidence: Power for All’s award-winning work is supported by the campaign’s Platform for Energy Access Knowledge (PEAK), a global research team dedicated to creating, curating and disseminating evidence to prove the “dividends” of accelerating energy access (e.g., jobs, health) to advance the global energy transition.

Next we hope to continue working towards our goal of addressing SDG7 and ending energy poverty by 2030 by focusing on ecosystem development strategies correlated with building strong markets. We plan to exponentially increase collective actions taken by DRE sector, expand the number of DRE and Utilities 2.0 champions in critical institutions, grow DRE championship in SDG 7-related organizations and MDAs, build legitimacy of DRE in energy poor countries and global, and continue to implement Targeted thematic initiatives on energy access dividend, human capital.