PLATINUM2023

The Golden Heart Fund

Lifting those who once lifted our city

Santa Clara, CA   |  www.goldenheartfund.org

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Mission

“Our mission is to create a Meaningful, Trusted Network of Healthy, Happy, and Purpose-driven alumni who are inspired to Give back to each other and the Community.” We’ve created a player-led community where former 49ers support one another in navigating the challenges that come with life after the NFL. Our peer-to-peer model empowers alumni to rediscover purpose through service, while recipients of support get the best personalized care from peers who understand their circumstances.

Ruling year info

2017

Executive Director

Killjan Anderson

Main address

4949 Marie P Debartolo Way

Santa Clara, CA 95054 USA

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EIN

81-4595320

NTEE code info

Public Foundations (T30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

To raise funds to provide relief to disadvantaged and distressed former football players and their families nationwide, including but not limited to the support and funding for mental and physical health, disaster recovery, or other personal financial hardship. Our mission is to create a meaningful, trusted network of healthy, happy, and purpose-driven alumni who are inspired to give back to each other and the community.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Golden Heart Fund

Our mission is to create a meaningful, trusted network of healthy, happy, and purpose-driven alumni who are inspired to give back to each other and the community.

We’ve created a player-led community where former 49ers support one another in navigating the challenges that come with life after the NFL. Our peer-to-peer model empowers alumni to rediscover purpose through service, while recipients of support get the best personalized care from peers who understand their circumstances.

Population(s) Served
Adults
Ethnic and racial groups
Families
Economically disadvantaged people
Unemployed people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Average grant amount

This metric is no longer tracked.
Totals By Year
Related Program

The Golden Heart Fund

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Related Program

The Golden Heart Fund

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Be the lighthouse for alumni in distress; activate the alumni network and invest in local resources to identify, problem solve, and provide aid to 100% of alumni in distress.
Empower alumni with trusted care managers who can help navigate NFL benefits and public/private resources to provide a single, enduring point of contact for all alumni needs.
Inspire our alumni to give back; create a robust alumni network that reinvests in each other and in the community.

Horizon 1 - Build lean team and learn
The Golden Heart Fund hygiene
*Understand our 49er alumni and their needs
*Build TGHF identity, vision and budget
*Identify “swim lanes” for where TGHF can most effectively support
*Build core team and expand awareness of TGHF
*Design and launch pilots focused on helping players access benefits and find purpose and meaning after football
Horizon 2 - Scale reach and service
Sustainable operations and high impact wins
*Professionalize fundraising and communications
*Build active and engaged alumni and stakeholder network (to local companies)
*Expand TGHF team to fully launch targeted services that fill critical needs (e.g., benefits concierge service, case management)

Compassionate Support Network: We have a dedicated team of professionals trained to be the lighthouse for alumni in distress. They provide emotional support, guidance, and resources to alumni facing challenges, ensuring no one is left behind.

Local Resource Mobilization: We have established strong local connections and partnerships to identify and address alumni in distress. These relationships enable us to quickly respond to emerging needs within our community.

Trusted Care Managers: Our organization employs experienced care managers who serve as the central point of contact for alumni. They are well-versed in NFL benefits and have extensive knowledge of public and private resources, ensuring alumni receive comprehensive assistance.

Engagement Strategies: We employ innovative engagement strategies to inspire alumni to give back. By fostering a sense of community and shared purpose, we create a robust alumni network that actively reinvests in each other and the wider community.

Data and Technology: We leverage data and technology to streamline our operations and enhance the efficiency of our support services. This allows us to reach and aid a larger percentage of alumni in distress.

Strategic Partnerships: Our organization collaborates with other nonprofits, public agencies, and private sector partners to expand our reach and resources, furthering our mission to support alumni in need.

Continuous Improvement: We are committed to ongoing evaluation and improvement of our capabilities and programs. This ensures that we remain responsive to evolving alumni needs and can adapt our services accordingly.

In our journey toward fulfilling our mission, we have made significant progress in Horizon 1, which includes the following key milestones:

Understanding Our 49er Alumni: We've conducted in-depth research and engagement with our alumni, gaining valuable insights into their needs and challenges.

Building TGHF Identity, Vision, and Budget: We have defined a clear identity for The Golden Heart Fund (TGHF) and established a visionary framework along with a sustainable budget to guide our initiatives.

Identifying "Swim Lanes": Through strategic analysis, we've identified specific areas where TGHF can have the greatest impact, ensuring efficient resource allocation.

Building a Core Team: We've assembled a lean and dedicated core team equipped with the skills and passion to drive our mission forward.

Expanding Awareness: Efforts to increase awareness of TGHF have yielded positive results, garnering support and engagement from a growing community.

Designing and Launching Pilots: We have initiated pilot programs aimed at helping former players access benefits and discover purpose beyond football. These programs are a testament to our commitment to our alumni's well-being.

Looking ahead, our focus remains on Horizon 1 as we continue to refine our processes, engage with alumni, and gather feedback from our pilot initiatives. The next steps involve scaling and refining our successful pilot programs, leveraging our strengthened core team, and expanding our impact within the 49er alumni community. Our ultimate goal is to provide unwavering support to our alumni and empower them to lead fulfilling lives beyond their football careers.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

The Golden Heart Fund
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Golden Heart Fund

Board of directors
as of 10/24/2023
SOURCE: Self-reported by organization
Board co-chair

Ron Ferrari


Board co-chair

Harris Barton

Brent Jones

Ronnie Lott

Al Guido

San Francisco 49ers

Valerie Panou

Dwaine Board

Junior Bryant

Scott Blackburn

McKinsey

Organizational demographics

SOURCE: Self-reported; last updated 8/29/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Male

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

Equity strategies

Last updated: 08/29/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.