Trees for Honolulu's Future

Honolulu is Hot! Trees are Cool!

Honolulu, HI   |  www.treesforhonolulu.org

Mission

We: 1) Facilitate the planting and caring for new trees and the protecting of existing trees in communities across O‘ahu and specifically connecting communities with expert assistance and funding. 2) Educate the public and government officials on the benefit of the right tree, in the right place, getting the right care. 3) Advocate for laws, policies, projects, and funding that support the planting and caring for and protection of trees. TREES ARE COOL...AND WE THANK YOU!

Ruling year info

2017

President

Mr. Daniel Dinell

Main address

PO Box 12051

Honolulu, HI 96828 USA

Show more contact info

EIN

81-4639152

NTEE code info

Environmental Quality, Protection, and Beautification N.E.C. (C99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Hawaii’s environment is undergoing climate change with record land and ocean temperatures, along with major shifts in longstanding weather patterns coupled with challenges posed by sea level rise. Trees provide myriad benefits to help address this situation. Yet, urban Honolulu, the state's largest city, is losing trees. Trees for Honolulu's Future fulfill a critical function not currently provided by other organizations working in the environmental space around trees. We are a collaborative, umbrella advocacy organization that builds bridges among public/private entities and communities by working in concert with and through them to accomplish mutual goals.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Community Tree Planting

Community-based initiative starting with inventory through citizen foresters; designing; implementing; caring for trees

Population(s) Served
Adults

Working with partners to increase urban Honolulu's tree canopy.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total percent of forest cover for the service area

This metric is no longer tracked.
Totals By Year
Population(s) Served

People with diseases and illnesses, Adults, Children and youth

Related Program

35% Canopy by 2035

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Percentage of urban tree canopy in Honolulu; this is a percentage. It is measured every 4-6 years as the process of doing an aerial survey using LiDAR technology is quite expensive and involved.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Trees for Honolulu's Future’s vision is a tree-filled Oahu that preserves and enhances our quality of life, especially in the face of climate change.

Our mission is: 1) facilitating the planting and caring for new trees and the protecting of existing trees in communities across O‘ahu and specifically connecting communities with expert assistance and funding; 2)
educating the public and government officials on the benefit of the right tree, in the right place, getting the right care; and 3) advocating for laws, policies, projects, and funding that support the planting and caring for and protection of trees. Our work benefits the people of Hawaii and its physical environment/well-being.

Our overall goal is increasing Honolulu’s urban canopy to 35% by 2035. (Currently at 22%.) See below for more specific goals/objectives.

GOAL 1: INCREASED AND MORE ROBUST CANOPY IN URBAN HONOLULU

Objective 1: By 2022, reduce Honolulu’s current net canopy loss from about 1% annually to 0% (no net loss for year), setting the stage for net increases thereafter. Long-term, TFHF will work with public agencies, nonprofits, private organizations and individuals to encourage and facilitate a net canopy increase from 20% of the urban Honolulu footprint in 2013 to 35% by 2035.

Objective 2: Based on experiences and research during this Strategic Plan, be able by late 2022 to specify subsequent Strategic Plan targets that break down future canopy increases in realistic specific numbers for future time periods.

Objective 3: Publish/disseminate (a) a guide to cost, shade, and other factors for choosing best trees for initial tree planting in various parts of O‘ahu; and (b) a short summary of ways to solve problems that may lead to removal of healthy trees.

Objective 4: Have new professional positions that coordinate with the community and more effective laws that support tree planting in City and State forestry related agencies.

Objective 5: Based on experience in pursuing the above objectives, be able by late 2022 to generate a new TFHF strategic plan that will contain more quantified baseline and future targets for improved canopy characteristics.

GOAL 2: GREATER SUPPORT FOR CANOPY AMONG GENERAL COMMUNITY AND STAKEHOLDERS MAKING DECISIONS ABOUT TREES

Objective 1: Develop/implement research-based communication plan for raising awareness among the general O‘ahu public of canopy issues and ways to help.

Objective 2: Design and field a statistically valid countywide survey of resident perceptions of and attitudes toward importance of canopy growth. Include a few core questions suitable for repeating in future surveys over time.

Objective 3: Develop and begin to implement a tactical plan for engaging community leaders and organizations in tree planting and management in their locales.

EDUCATE! Some people dislike trees in urban environments because they can break up sidewalks/roadways, create "trash", block views, or cost too much to maintain. Our strategy is to acknowledge these downsides and stress, "don't blame the tree"; it comes down to RIGHT TREE. RIGHT PLACE. RIGHT CARE.

Trees for Honolulu's Future hosted a major urban forestry conference, successfully advocated for increasing urban forestry resources, initiating a resource-laden website, and actively engaged in social media channels. We've also launched an App to help select tropical trees that would result in an online way to help interested people find a tree that fits their desires and location. (https://www.righttreehawaii.com/)

FACILITATE! Two major problems are common around tree planting initiatives in urban areas: 1) lack of concentration, and 2) not addressing care and maintenance. We are addressing both through a community-based initiative called "Trees for Kaimuki":

1) By planting a street or park tree here and there, not only is there little visual impact, it is difficult to maintain the trees in such a scattered approach. Since it’s not feasible to address the entire island’s needs simultaneously, we started this initiative, that has garnered the support of the City & County of Honolulu ($500,000 in funding) and technical support from the National Park Service's Rivers, Trails, and Conservation Assistance Program. This is serving as a demonstration project to show the impact of a comprehensive initiative. In the process it will become a replicable community-based model, with appropriate learnings and modifications incorporated, for other communities on Oahu.

2) For tree plant survival to have the greatest likelihood of success, community participation in the planning, planting and maintenance steps is essential. Trees for Kaimuki signs up residents/business owners who commit to caring for the tree planted on City-owned rights of ways.

ADVOCATE! We are addressing vulnerable communities by leveraging an EPA grant to develop mitigation strategies in heat island by engaging youth as "Student Scientists" to come up with solutions for their schools, parks, and home. We are also unifying scattered references to trees in existing laws/administrative rules to draft a comprehensive tree ordinance for Honolulu.

Trees for Honolulu's Future has a ethnically and gender diverse 16-member volunteer Board that represents a cross-section of organizations, private, public, non-profit, working in the urban tree space. (https://www.treesforhonolulu.org/board-of-directors/)

These volunteers are augmented by an esteemed Panel of Advisers. (https://www.treesforhonolulu.org/panel-of-advisers/)

Working with partners, we are making progress in meeting our goals.

What we have accomplished so far:
- Adopted a four-year Strategic Plan with a mission.

- Initiated the community-based Trees for Kaimuki project in cooperation with EnVision Kaimuki, the City’s Division of Urban Forestry, Smart Trees Pacific, The Outdoor Circle, and the National Park Service’s Rivers, Trails, and Conservation Assistance Program. [Continuing Project] Plus secured $500,000 CIP appropriation in City budget for Trees for Kaimuki. [Continuing Project]

- In Spring 2022, TFHF will premier a Honolulu Theatre for Youth theatrical production on trees that will reach over 50,000 children and their families. [Project will conclude]

- Partnered, for the five years consecutively, with Healthy Climate Communities on “We Love Trees” student art exhibit, involving hundreds of children. [Continuing Project]

- Quoted in and published numerous news pieces in support of our mission (see: https://www.treesforhonolulu.org/in-the-news/)

- Website unique visitors up markedly along with social media followers in the thousands. Updated website that includes sharing news/events and link to the City Office of Climate Change, Sustainability and Resiliency’s online platform to record newly planted trees. [Continually updating web and social media]

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    The community at large. In 2022 we are launching a project, funded by an EPA environmental justice grant, focused on a vulnerable community on O'ahu that suffers from higher temperatures than surrounding areas (an urban heat island). The project engages with youth who live in a public housing facility as well as students attending schools that the Department of Education have identified as "Title 1".

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Be cognizant that to be successful we cannot simply "parachute" into a community; rather we must listen, engage, and ultimately be invited into the communities we intend to serve.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    It has influenced our grant writing and how we approach projects -- more "bottom up" rather than "top down".

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

Trees for Honolulu's Future
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Trees for Honolulu's Future

Board of directors
as of 07/14/2022
SOURCE: Self-reported by organization
Board chair

Mr. Daniel Dinell

Roxanne Adams

University of Hawaii

Kevin Eckert

Arbor Global USA

Tom Dinell

University of Hawaii

Tom Fee

HHF Planners

Matthew Gonser

City & County of Honolulu

John Knox

JMK & Associates

Wai Lee

Smart Trees Pacific

Robyn Loundermilk

Lisa Marten

Healthy Climate Communities

Daniel Simonich

ProsPac

Winston Welch

The Outdoor Cirlc

Daniel Dinell

Trees for Honolulu's Future

Sharon Gi

Hunt Development

Travis Ito

Blue Logic Labs

Hilarie Alomar

Kamehameha Schools

Ann Kobayashi

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/26/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 01/26/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.