Oceanic Global Foundation

Oceanic Global (OG) engages new audiences in ocean conservation. The non-profit taps into universal passions to raise awareness for issues impacting our oceans and to provide individual and industry solutions that drive positive change. Oceanic Global takes a uniquely creative approach to conservation, creating immersive experiences that engage local communities, amplify the efforts of synergistic groups, generate measurable impact and ignite global action.

To solve the issues impacting our ocean, we must broaden the conversation and inspire new audiences to take action. Oceanic Global (OG) focuses on providing millennial audiences with grassroots tools to create behavioral change, while working with industries to generate quantifiable impact. Our call to action is responsible consumption.

We catalyze and facilitate the transition to responsible consumption at the individual, industry and policy levels. Our ultimate goal is to create a society in which we live in harmony with our natural environment, which primarily consists of our ocean.

1. Grassroots Activations: Educational Engagement and Community-Based Programs

OG‘s grassroots initiatives focus on empowering millennials to embrace behavioral change and responsible consumption through awareness campaigns as well as educational programming and events such as beach cleanups, film screenings, speaker panels.
Most recently, Oceanic Global was honored to participate as the official non-profit and production partner to the 2019 United Nations World Oceans Day event with this year's theme "Gender and the Ocean." It was a wonderful day of inspiring storytellers and expert panelists, exploring the gender dimension of our human relationship with our ocean and learning how these incredible individuals are creating a positive difference for both gender equality and our ocean. Our team was honored to be present in the program: Lea d’Auriol, Oceanic Global Founder, moderated the opening session and Natasha Berg, Oceanic Global BoD and Head of Communications, moderated the afternoon expert panel discussion.

We developed our Hubs Program to provide a platform for community programs globally and to expand our reach. The Oceanic Global Hubs are regional, volunteer-based chapters of the Oceanic Global team that drive localized impact on a global scale. In 2019, we launched Hubs in: London, LA, the Hamptons, NYC, and Barcelona. Each Hub is run by a diverse, elected 10-person Steering Committee that vote on focus program areas, and work closely with Oceanic Global headquarters to implement effective solutions to regional issues.


2. Industry Solutions: Sustainable Operating Practices at Scale

We launched The Oceanic Standard (TOS) as a set of free industry-specific guides for adopting sustainable practices that meet both business and environmental needs. TOS consists of various industry and country-specific, research-backed editions designed to support shifts in operational infrastructure, while promoting best practices for responsible consumption. TOS demonstrates that b2c and b2b change is possible, and serves as a resource for political action and reform.
Oceanic Global has awarded over 300 TOS badges in 30 cities with the help of 20 consultant partners and 100 sustainable vendor partners around the world, so far impacting four policies banning single-use plastics. We have hosted five country-specific TOS launch events (US, UK, Spain, Mexico, Barbados) as we grow this movement globally!


3. City-by-City Immersive Experiences

Every two years, Oceanic Global partners with a different international city to create an immersive experience that generates measurable impact in the community, while raising awareness and igniting action for ocean conservation. We hosted our inaugural event, Oceanic x Ibiza, in July 2017 in Ibiza, which sparked the island's upcoming ban on single-use plastics, and will be hosting our next event in the series in June 2020 in NYC.

Our team consists of: 2 Full-Time Members; 4 Board of Directors, 5 Directors + Managers, and 11 Volunteers + Additional Part-Time Staff.

We developed our Hubs Program to amplify Oceanic Global’s international efforts, programs and campaigns as well as spearhead grassroots activations, host awareness and fundraising events, secure partnership opportunities, and develop programs that educate and engage new members. Each Hub works to identify and address environmental issues in its immediate community, while supporting the overall mission and goals of Oceanic Global’s corporate headquarters. Together, our international Hubs cultivate volunteers, donors, advocates, and ambassadors that support Oceanic Global’s long-term vision of making this world a healthier place for us all.

We establish 5 Hubs every year. In 2019, we launched Hubs in: London, LA, the Hamptons, NYC, and Barcelona. Each Hub is run by a 10-person by an elected Steering Committee consisting of individuals of diverse backgrounds that donate their time, resources, and knowledge to protecting the health of our oceans. Each Steering Committee is directed by two Chairs that are appointed by Oceanic Global’s corporate team and approved by the Board of Directors. Steering Committee members vote on programs to support within their city, and work closely with the Oceanic Global headquarters to implement effective solutions to regional issues.

Additionally, we have 20 partner organizations, including nonprofits, social enterprises, and individuals, helping us implement our industry program, The Oceanic Standard, globally.

Impact highlights to date include:

40 Events
38 Campaigns Launched
6 University Partnerships
180 Artistic Partnerships
15 Corporate Partnerships
300 Industry Partnerships
30 Nonprofit Partnerships
60 Speaking Engagements
+100MM Social Media Impressions
220K Email Marketing Reach
35 Global Beach Cleanups
30 Cities Activated
6 Festival Integrations
8 Augmented Reality Experiences
4 Policies Impacted

2019 KPIs:

Establish 5 Global Hubs
Increase Strategic / Corporate / Educational / Institutional Partners by 40%
Increase Network to 30 Ambassadors
Multimedia educational campaign around responsible consumption with target reach of 22 million impressions.
Grow social media presence by 60%, targets:
Instagram = 45.72K
Facebook = 30.3K
Twitter = 2,588
Increase Industry Partners to 500+
Increase Industry Program by 80%
Collaborate with City of NY on bills around banning single-use plastics.
Activate >200 school children through localized projects.
Launch a marketing campaign with >30 million impressions.

On July 20th 2017, OG brought together leading conservationists, speakers, artists, institutions, musicians and sustainable brands for a day-long festival that raised awareness and ignited action for ocean conservation in Ibiza, Spain. The dynamic event drew 5,000 guests and offered something for everyone – incorporating an expert speaker series, captivating art installations, virtual reality and augmented reality content, an eco-friendly artisan marketplace, a designated children’s section, and activations by OG’s NGO partners on-site. OG will be doing the same in New York in June 2020, looking to draw 10,000+ guests (predominantly millennial audience), engage 250+ influencers, ambassadors, musicians, speakers, brands, NGOs, partners, and provide a platform for 50+ solution-based brands & projects (b2b + b2c) to create a platform for our ocean.