USA Surfing Inc

Support and grow the sport of surfing, empower future generations of champions, and advance the positive image of the surfing lifestyle in the United States.

To successfully advance its mission and vision, USA Surfing will focus its time, energy and effort in the following key areas:
• ATHLETE SUPPORT. Lead the surfing community in the holistic development of athletes with an emphasis on health, safety and the performance pipeline.
• BRAND & REVENUE STRENGTH. Enhance recognition and positive perception of the USA Surfing brand and create expanded opportunities for financial support.
• SPORT & MEMBERSHIP GROWTH. Grow and retain members and fans with targeted opportunities for training and experiencing the sport and USA Surfing.
• STRATEGIC PARTNERSHIPS. Unify the sport by strengthening relationships and building partnerships with international and domestic organizations.

ATHLETE SUPPORT
Strategies:
1) Athlete Safety and Well-being.
a) Athlete Abuse and Misconduct.
b) Physical and Water Safety.
c) Athlete Transition.
2) Athlete Training Resources.
3) Talent Development and Performance Programs.
a) Establish a Domestic Tour.
b) High Performance Training Center.

BRAND & REVENUE STRENGTH
Strategies:
A. Brand Identity & Value Messaging.
B. Content Creation & Storytelling.
C. Fundraising.
D. Sponsorship Marketing.
E. Event Sanctioning.  

SPORT & MEMBERSHIP GROWTH
Strategies:
A. Membership Structure.
B. Value Proposition.
C. Member Resources.
Key Focus Areas:
a. Instructors
b. Coaches
c. Judges
d. Participants/Athletes
e. Parents
D. Alternative Formats/Venues.

STRATEGIC PARTNERSHIPS
Strategies:
A. World Surfing League (WSL).
B. International Surfing Association (ISA).
a) Olympic Team Selection.
b) Judging.
C. State of California and LA28.
D. Community Organizations.
E. Other Sport Organizations.

ATHLETE SUPPORT
Fully implemented U.S. Center for SafeSport policies and procedures including training and background checks on all personnel with access or influence over athletes. Events and procedures audited by SafeSport with an "A" grade.
Helped establish a domestic tour with the World Surf League.
Instituted youth development program.
Continued with the USA Surfing Prime Series in February 2020 which had been postponed due to Covid-19.
Programs and support resulted in the first Women's Surfing Gold Medalist - USA Surfing's Carissa Moore.

BRAND & REVENUE STRENGTH
Developed content that was viewed worldwide during the 2020 Olympics. USA Surfing Social Media Engagement was ranked 4th against all Olympic Summer sports.
Judge development program resulted in one of our female judges being named to the 2020 Olympic Judging Panel. Our program produced the only two women judges on the World Surf League International Panels.
Added numerous major National Sponsors.

SPORT & MEMBERSHIP GROWTH
Realigned our membership programs.
Enhanced the value proposition of USA Surfing Membership

STRATEGIC PARTNERSHIPS
Working together with WSL on events.
Working with LA28 on outreach programs to underserved markets.
Enhanced our relationship with the International Surfing Association.