USA Surfing Inc

SAN CLEMENTE, CA   |  usasurfing.org

Mission

Support and grow the sport of surfing, empower future generations of champions, and advance the positive image of the surfing lifestyle in the United States.

Ruling year info

2018

CEO

Greg Cruse

Main address

1001 AVENIDA PICO Suite C229

SAN CLEMENTE, CA 92673 USA

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EIN

81-4742350

NTEE code info

Olympics Committees and Related International Competitions (N71)

Youth Development Programs (O50)

Single Organization Support (Y11)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

USA Junior and Development Surf Team

Identify the top Junior surfing talent in the USA. Select, train and field the teams to International Surfing Association World Junior Surfing Championships as the official USA Junior Surf Team. Our teams are gender equal.

Population(s) Served
Adolescents
Adults

Select, train and field the USA Surf Team to compete in the 2020 Tokyo Olympics

Population(s) Served
Men and boys
Women and girls

Hold team trials and select the USA Adaptive Surf Team to compete and the International Surfing Association World Adaptive Surfing Championships. Train and coach the team to defend our Gold Medal from 2018

Population(s) Served
People with disabilities
People with physical disabilities

Hold trials event and select, train and field the USA SUP and Paddleboard Team to compete in the International Surfing Association World SUP and Paddleboard Championships in 2019

Population(s) Served
Women and girls
Men and boys

Hold Trials and select, train and field the USA Longboard Surfing Team to compete at the International Surfing Association World Longboard Championships in Biarritz, France.

Population(s) Served
Women and girls
Men and boys

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Support and grow the sport of surfing, empower future generations of champions, and advance the positive image of the surfing lifestyle in the United States.

To successfully advance its mission and vision, USA Surfing will focus its time, energy and effort in the following key areas:
• ATHLETE SUPPORT. Lead the surfing community in the holistic development of athletes with an emphasis on health, safety and the performance pipeline.
• BRAND & REVENUE STRENGTH. Enhance recognition and positive perception of the USA Surfing brand and create expanded opportunities for financial support.
• SPORT & MEMBERSHIP GROWTH. Grow and retain members and fans with targeted opportunities for training and experiencing the sport and USA Surfing.
• STRATEGIC PARTNERSHIPS. Unify the sport by strengthening relationships and building partnerships with international and domestic organizations.

ATHLETE SUPPORT
Strategies:
1) Athlete Safety and Well-being.
a) Athlete Abuse and Misconduct.
b) Physical and Water Safety.
c) Athlete Transition.
2) Athlete Training Resources.
3) Talent Development and Performance Programs.
a) Establish a Domestic Tour.
b) High Performance Training Center.

BRAND & REVENUE STRENGTH
Strategies:
A. Brand Identity & Value Messaging.
B. Content Creation & Storytelling.
C. Fundraising.
D. Sponsorship Marketing.
E. Event Sanctioning.  

SPORT & MEMBERSHIP GROWTH
Strategies:
A. Membership Structure.
B. Value Proposition.
C. Member Resources.
Key Focus Areas:
a. Instructors
b. Coaches
c. Judges
d. Participants/Athletes
e. Parents
D. Alternative Formats/Venues.

STRATEGIC PARTNERSHIPS
Strategies:
A. World Surfing League (WSL).
B. International Surfing Association (ISA).
a) Olympic Team Selection.
b) Judging.
C. State of California and LA28.
D. Community Organizations.
E. Other Sport Organizations.

ATHLETE SUPPORT
Fully implemented U.S. Center for SafeSport policies and procedures including training and background checks on all personnel with access or influence over athletes. Events and procedures audited by SafeSport with an "A" grade.
Helped establish a domestic tour with the World Surf League.
Instituted youth development program.
Continued with the USA Surfing Prime Series in February 2020 which had been postponed due to Covid-19.
Programs and support resulted in the first Women's Surfing Gold Medalist - USA Surfing's Carissa Moore.

BRAND & REVENUE STRENGTH
Developed content that was viewed worldwide during the 2020 Olympics. USA Surfing Social Media Engagement was ranked 4th against all Olympic Summer sports.
Judge development program resulted in one of our female judges being named to the 2020 Olympic Judging Panel. Our program produced the only two women judges on the World Surf League International Panels.
Added numerous major National Sponsors.

SPORT & MEMBERSHIP GROWTH
Realigned our membership programs.
Enhanced the value proposition of USA Surfing Membership

STRATEGIC PARTNERSHIPS
Working together with WSL on events.
Working with LA28 on outreach programs to underserved markets.
Enhanced our relationship with the International Surfing Association.

Financials

USA Surfing Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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USA Surfing Inc

Board of directors
as of 1/2/2022
SOURCE: Self-reported by organization
Board chair

Doug Beal

USA Surfing

Term: 2020 - 2021

Kevin Schulz

Pro Surfer

Christiaan Bailey

Adaptive Surfing Champion

Kevyn Dean

Dean Sports Consulting

Jason Valez

1LAW

Gigi Lucas

SurfearNegra

Jeff Egertson

Treasurer

Organizational demographics

SOURCE: Self-reported; last updated 01/02/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability