Programs and results
What we aim to solve
MyCityRides, is the first non-profit of its kind to address one of the root issues of poverty, transportation inequality, with a program that provides empowerment through scooter ownership. Our workforce mobility program offers a fixed cost, all-inclusive solution that fosters financial responsibility and social empowerment for low-income individuals.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
MyCityRides
We believe that working people should have access to transportation that’s reliable, affordable, and gives them the freedom to get where they need to go. Our lease-to-own program includes a brand new motorized scooter, plus the training, maintenance and gear individuals need to hit the road.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of program graduates
This metric is no longer tracked.Totals By Year
Related Program
MyCityRides
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of clients served
This metric is no longer tracked.Totals By Year
Related Program
MyCityRides
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The pandemic shutdowns and DMV back-logs dramatically impacted the number of individuals we were able to enroll in our program. 2022 is showing a return to the pre-pandemic levels of 2019.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
MyCityRides makes reliable transportation affordable and ownership possible for those in the workforce with limited means but unlimited potential, increasing opportunity for everyone.
MyCityRides’ lease-to-own program allows individuals working at least 20 hours a week to enroll and pay $90 a month for 36 months to own their personal scooter. This puts the cost of ownership at approximately $3 dollars a day, the same as the cost of a round trip MATA pass. For this $90 monthly fee, MyCityRides provides training, liability insurance, maintenance, safety gear, and a new scooter that will travel with the speed of traffic.
What are the organization's key strategies for making this happen?
MyCityRides’ lease-to-own program allows individuals working at least 20 hours a week to enroll and pay approximately $105 a month for 36 months to own their personal scooter. This puts the cost of ownership at approximately the same as the cost of a round trip MATA pass.
For this monthly fee, MyCityRides provides training, liability insurance, maintenance, safety gear, and a new scooter that will travel with the speed of traffic.
MyCityRides provides everything applicants need to get and stay on the road safely. First, applicants are required to complete the employment and insurance verification process. Next they are enrolled in scooter school to train for the written and driving portions of the licensure process.
Once an applicant receives their class M endorsement they are often enrolled in the program and on the road within the next 48-72 hours. A Flyer commits to a 36 month contract with MyCityRides then rolls out with their new scooter and brand new safety gear. While under contract, a Flyer will make monthly payments and receive liability insurance, along with preventative maintenance from MyCityRides. Once the contracted payments are complete, Flyers graduate from the program and own their scooters outright.
Program graduates are still welcome to treat MyCityRides as their trusted maintenance partner and participate in Flyer group rides and community perks for as long as they desire.
What are the organization's capabilities for doing this?
Since launching, MyCityRides has put more than 340 Flyers on the road and grown the staff to add the bandwidth needed to recruit, service, and maintain the growing fleet. The organization has been recognized with an Innovation Award from the Memphis Business Journal and named the largest SYM dealer in the United States two years in a row.
The next big move for MyCityRides is a planned campus relocation to Summer Ave. The 1.7 acre property will house the retail shop, administration offices, maintenance and warehouse operations, and training range all in one location. The campus will be located on the borders of Binghampton, the Heights, and Berclair communities. This location will place MyCityRides in the heart of Memphis, near both the geographic center of the community and major public transportation lines, as well as in close proximity to multiple communities with need-based customer populations.
This new campus will enable MyCityRides to scale from serving 300-400 Flyers annually to serving 1,000+.
What have they accomplished so far and what's next?
MyCityRides, is the first non-profit of its kind to address the major root issue of poverty, transportation inequality, with a program that provides empowerment through scooter ownership.
This social-entrepreneurship launched with the primary goal of putting enough scooters on the road to create critical mass and establish these vehicles as a viable way to navigate Memphis. Since its inception in 2017, MyCityRides has put more than 340 individuals through the program and demand is returning to pre-pandemic levels.
In MyCityRides current facilities operations are limited by space, and juggling conflicting schedules for shared spaces. We project that the on-boarding and maintenance demands of our fleet will exceed our current space by late summer 2021. This Campus Project will enable MyCityRides to grow the fleet to approximately 900 scooters active in a given year. The anticipated revenues from a fleet this size will cover the cost of purchasing the new scooters required by the market in a given year, creating a cycle that will help offset a significant cost to operations.
Expanding to the Summer Avenue campus will also reduce the logistical demands of accessing off-site inventory increasing the bandwidth of the staff and allowing us to schedule scooter schools as needed to meet demand of the market and on-board applicants more efficiently.
This campus will be the “forever home” of MyCityRides in Memphis and an anchor for development momentum in the Summer Avenue corridor.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
My City Rides
Board of directorsas of 06/02/2022
Jay Martin
Juice Plus+
Term: 2018 - 2023
Paulo Teixeira
Juice Plus+
Patty Stringer
Juice Plus+
Dan Conaway
Freelance Writer
Andy Nix
MyCityRides
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 12/02/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.