Gendercool Project

Who we are. Not what we are.

HIGHLAND PARK, IL   |  https://gendercool.org/

Mission

EXCEPTIONAL KIDS. REAL CHANGE. GenderCool is a youth-led movement replacing misinformed opinions with positive, powerful experiences meeting remarkable kids who identify as transgender and non-binary.

Ruling year info

2017

Founder and CEO

Jennifer Grosshandler she/her

Co Principal Officer

Gearah Goldstein she/her

Main address

1954 FIRST STREET 153

HIGHLAND PARK, IL 60035 USA

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EIN

82-1770892

NTEE code info

Alliance/Advocacy Organizations (O01)

Alliance/Advocacy Organizations (W01)

Alliance/Advocacy Organizations (J01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

At least 80% of Americans say they’ve never met anyone who identifies as transgender, including a child. In addition, there continues to be a tsunami of negative, inaccurate information about the transgender community with a uniquely damaging focus on transgender children. This is due, in part, to one of the first executive orders of the current administration removing common sense protections for transgender children in school. This move fueled a swell of negative content about transgender people. It also increased the anxiety and fear among families raising children who identify as transgender; an online listening audit of these families (commissioned by The GenderCool Project) showed conversations focused on fear for their children and tragic stories of loneliness and isolation.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Corporate Partnerships

A GenderCool partnership delivers exceptional programming and the NextGen workforce right through your door. Our teen Champions are dynamic, highly engaging speakers. Together, with our founders, GenderCool brings actionable insight that will help your company compete for future talent and demonstrate your commitment to Corporate Social Responsibility.

Population(s) Served

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

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Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The GenderCool Project at its core is a positive storytelling campaign. Our power lies in introducing to the country talented, successful, and remarkable transgender children. We do this by helping them tell stories of who they are, not what they are. They are writers, musicians, future politicians, volunteers, writers, actors, entrepreneurs. These are the stories we tell through videos, online content, speaking engagements, media interviews and long-term partnerships with corporate America and influential media partners. As a result, we are breaking through to millions of people who have never met a transgender child through digital and relational channels.

We currently have introduced two waves of extraordinary transgender and non-binary young people – our Champions – from across the U.S. Our Champions are gender, racially, socio-economically and geographically diverse. We have on-boarded 20 Champions thus far, are now working to identify, prepare and bring on our third wave of five new Champions.

1) We will do intensive research, have a specific set of criteria that Champions and their families must meet, and conduct a series of virtual/in person interviews before selecting the Champions. We then have a full onboarding protocol, which includes the filming and post production of each Champion’s marquee video. Once this is done, we work with the family and Champion to media and message train them for future public appearances.

2) Paid Media Plan. Once each Champion is onboarded and their video complete, we will digitally introduce each Champion via paid support and an engagement plan. We have developed a plan that includes targeting to existing GenderCool supporters, likely allies, and individuals who have likely never met a transgender person.

3) National and State Earned Media Effort. We pursue select national and state earned media opportunities to introduce this cohort of Champions and the work of GenderCool.

GenderCool works in collaboration with its current and new corporate partnerships to provide unique experiences within the corporate sector. We work closely with top tech companies including Intuit to host a GenderCool Day at Intuit’s headquarters in Mountain View along with several other tech companies that will be invited to participate and join the GenderCool Talk.

As we work to cultivate and prepare the next cohort of Champions, we will continue to consult leading communications resources in this space. The Movement Advancement Project (MAP) is our consistent go-to for messaging that continues to update as public sentiment and the overall climate evolves. In addition, we will continue to audit leading behavioral/attitudinal studies created by third-party organizations in the LGBTQ space.

Financials

Gendercool Project
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Gendercool Project

Board of directors
as of 02/11/2022
SOURCE: Self-reported by organization
Board chair

Jon Grosshandler

GenderCool

Term: 2017 -