Programs and results
What we aim to solve
At least 80% of Americans say they’ve never met anyone who identifies as transgender, including a child. In addition, there continues to be a tsunami of negative, inaccurate information about the transgender community with a uniquely damaging focus on transgender children. This is due, in part, to one of the first executive orders of the current administration removing common sense protections for transgender children in school. This move fueled a swell of negative content about transgender people. It also increased the anxiety and fear among families raising children who identify as transgender; an online listening audit of these families (commissioned by The GenderCool Project) showed conversations focused on fear for their children and tragic stories of loneliness and isolation.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Corporate Partnerships
A GenderCool partnership delivers exceptional programming and the NextGen workforce right through your door. Our teen Champions are dynamic, highly engaging speakers. Together, with our founders, GenderCool brings actionable insight that will help your company compete for future talent and demonstrate your commitment to Corporate Social Responsibility.
Where we work
External reviews

Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The GenderCool Project at its core is a positive storytelling campaign. Our power lies in introducing to the country talented, successful, and remarkable transgender children. We do this by helping them tell stories of who they are, not what they are. They are writers, musicians, future politicians, volunteers, writers, actors, entrepreneurs. These are the stories we tell through videos, online content, speaking engagements, media interviews and long-term partnerships with corporate America and influential media partners. As a result, we are breaking through to millions of people who have never met a transgender child through digital and relational channels.
What are the organization's key strategies for making this happen?
We currently have introduced two waves of extraordinary transgender and non-binary young people – our Champions – from across the U.S. Our Champions are gender, racially, socio-economically and geographically diverse. We have on-boarded 20 Champions thus far, are now working to identify, prepare and bring on our third wave of five new Champions.
1) We will do intensive research, have a specific set of criteria that Champions and their families must meet, and conduct a series of virtual/in person interviews before selecting the Champions. We then have a full onboarding protocol, which includes the filming and post production of each Champion’s marquee video. Once this is done, we work with the family and Champion to media and message train them for future public appearances.
2) Paid Media Plan. Once each Champion is onboarded and their video complete, we will digitally introduce each Champion via paid support and an engagement plan. We have developed a plan that includes targeting to existing GenderCool supporters, likely allies, and individuals who have likely never met a transgender person.
3) National and State Earned Media Effort. We pursue select national and state earned media opportunities to introduce this cohort of Champions and the work of GenderCool.
What are the organization's capabilities for doing this?
GenderCool works in collaboration with its current and new corporate partnerships to provide unique experiences within the corporate sector. We work closely with top tech companies including Intuit to host a GenderCool Day at Intuit’s headquarters in Mountain View along with several other tech companies that will be invited to participate and join the GenderCool Talk.
As we work to cultivate and prepare the next cohort of Champions, we will continue to consult leading communications resources in this space. The Movement Advancement Project (MAP) is our consistent go-to for messaging that continues to update as public sentiment and the overall climate evolves. In addition, we will continue to audit leading behavioral/attitudinal studies created by third-party organizations in the LGBTQ space.
What have they accomplished so far and what's next?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Gendercool Project
Board of directorsas of 02/11/2022
Jon Grosshandler
GenderCool
Term: 2017 -