Hope Vision Foundation

Stand Up for Vision

Tacoma, WA   |


Empowering People With Vision Loss. Founded in April, 2017, our mission is to empower people with permanent vision loss by providing vision rehabilitation and vision education to the South Puget Sound. By providing vision care with a commitment to comprehensive rehabilitation, we support patients with the tools and resources they need to regain their independence, maximize their vision and therefore improve their quality of life. We know that good eye care and good vision education go hand-in-hand. Because of this, we work with local public and private organizations to provide vision education to the community.

Ruling year info


Executive Director

Genevieve Rodgers

Main address

1102 A Street Suite 300, #8

Tacoma, WA 98402 USA

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NTEE code info

Eye Diseases, Blindness and Vision Impairments (G41)

Rehabilitative Medical Services (E50)

Community, Neighborhood Development, Improvement (S20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.



Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Low vision is a vision problem that makes it hard to do everyday activities. It can’t be fixed with glasses, contact lenses, or other standard treatments like medicine or surgery. Currently there are over 2.9million Americans living with low vision and blindness. Experts expect this number to increase by 72% by 2030 as our population ages. 14% of the population over age 65 have low vision. Only 2% of patients with visual impairment seek vision rehabilitation due to barriers including; awareness, difficulty accessing services and training, the costs of care and devices, and anxiety and depression. Due to a care gap in our current system, patients with low vision are often not referred to vision rehabilitation services. This is due to a lack of easy referral pathways, a shortage of vision rehabilitation providers and a lack of awareness.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Community Outreach

Hope Vision Foundation provides community events to raise awareness about low vision and blindness, increase the ability of community members to intact comfortably with people disabled by vision loss and provider skills, tools and resources to people with vision loss and their care partners.

Population(s) Served
People with vision impairments

We provide education to patients, family members, eye care professionals and the community through our website, educational materials, and outreach events.

We are fortunate to have a very experienced outreach team. Outreach events are great for community centers, senior centers, retirement communities or assisted living homes. We provide staff inservice events to discuss how to care for patients with vision loss. We also provide vision screening and device demos. These are important in helping people to see how vision rehabilitation and adaptive aides may improve their quality of life.

Population(s) Served

One of the challenges of low vision peoples accessing and obtaining referrals to each support service individually. For example this would mean that an ophthalmologist would refer a patient to the Department of Services for the Blind (DSB), Independent Living Services (IL), Washington Talking Book & Braille Library (WTBBL), Access (Transportation) and more with separate forms. Our Resource Navigation service is designed to improve this system. Our Resource Navigator receives the provider referral for the patient. They contact the patient to interview them about their barriers, needs and long-term goals. Then, they match the patient with an entire suite of service options, support the patient as they complete applications, and prepare a personalized, large print packet of service information for the patient to review. The core goal of this program is to streamline the challenging service access experience for low vision people, and connect them with life-changing resources.

Population(s) Served
People with vision impairments
Older adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Hope Vision Foundation is empowering people with vision loss and their caregivers to live their best lives. We do this through three main lines of effort. Increase Awareness. Empower through Education. Build Resources.

Increase Awareness. Most patients with low vision see an optometrist or ophthalmologist regularly. Hope Vision Foundation aims to engage directly with eye care practices and professionals to encourage them to refer patients to vision rehabilitation and discuss benefits of vision rehabilitation on patient quality of life. Another group of community professionals that regularly witness the impact of vision loss are caregivers. Whether they are professional caregivers working in assisted living, home health or family acting as care partners, we aim to work with them to provide them the knowledge, support, and resources they need. By increasing community awareness of vision loss as an invisible disability Hope Vision aims to help people feel confident and prepared to interact with people with vision loss.

Empower through Education. Hope Vision Foundation aims to improve understanding of vision loss. For most people understanding their condition is the first step to taking charge of their new reality. Normalizing the adjustment process, which is similar to the grief reaction is critical. Then we share the many tools, adaptive techniques, and devices available to help people living with vision impairment live their best lives. Caregivers are a specific focus area for us because it is often the caregiver who is seeking assistance on behalf of the person with vision loss early on.

Build Resources. Most communities across the US do not have well developed comprehensive vision rehabilitation resources. Hope Vision Foundation aims to Increase the number of vision rehabilitation providers. We also strive to increase access to devices and vision adaptive aids.

Increase Awareness.
Enhance the ability of people with low vision to lead independent, active lives.
Create a supportive website and blog to provide information and links to resources
Connect people to resources and facilitate DSB referrals
Listen to our low vision and blind community to determine needs and drive services
Social Support - Create connections and community that supports those with visual impairment

Empower through Education - Increase the understanding of the needs of those with low vision and blindness through education.
Provide Community Based Workshops with Vendor/Resource Fairs
Quarterly mini-Workshops (Online and Face to Face)
Carepartner Workbook
Professional Caregiver Guidebook
Creation of online classes to facilitate remote learning
Caregiver and eye care workers - onboarding class

Build Resources - Provide services to low vision persons through evaluation, treatment and provision of low vision aids.
Identify. Provide community vision screening fairs.
Access - Improve Provider referral rates to Vision Rehabilitation by working with community Ophthalmologists and Optometrists.
Treatment - Work with Occupational Therapists to improve comfort with vision rehabilitation skills
Adaptive Aid support - Stand up a small online store where people can donate, buy or request a device.
Partnerships - Lions Clubs and other community partners to develop a device lending library

Hope Vision Foundation has an extremely experienced team that includes people with vision loss, vision rehabilitation specialists and ophthalmologists.

We are well connected with other organizations serving those with disabilities and the elderly in our area.

We are engaged on social media and locally with people with vision loss and organizations serving those with vision loss.

We have researched and developed a business plan that will create a self sustaining vision rehabilitation service network in our area that can be broadened and expanded to other regions as we grow and increase our financial backing.

What we have done!

Increase Awareness.
- Spoken at the Washington Eyecare Professionals Association Annual meeting.
- Provided several local talks at Lions Club, Kiwanis and Healthcare Provider meeting.
- Had booths at County Aging and Disability Fairs.

Empower through Education.
- Hope Vision Foundation has educational materials on the website.
- We have provided several educational talks at libraries and community centers.
- We hosted our first Annual Caregiver Workshop in February 2020
- We have created a free resource for Emergency and Disaster Preparedness for people with vision impairment.
- We have started an online course collection at
- Presented to the Aging and Disability Resources group in Pierce county. 2021
- Presented at the Pierce County Health Care Providers Meeting. 2021

Build Resources.
- We have started collecting used and donated vision aids for a lending library.
- We have partnered with the Lions Club in Olympia who has an existing low vision lending library.

What is next?

In order to maintain and increase our impact Hope Vision Foundation is looking to partner with organizations with similar goals. We plan to hire a consulting fundraising and grant writing specialist to obtain the funds needed to realize our vision.

Hope Vision Foundation is working on expanding our online and in person education course that we hope to make a requirement for caregivers and those working in eye care offices to improve awareness. We are working with local colleges and schools to get training on caring for people with vision loss to students.

In 2022 we plan to host at least three vision workshops that includes special sections on technology and rights of people with disabilities. We are also planning on publishing a Guide for People with vision loss and their caregivers.

Hope Vision Foundation plans to hire vision rehabilitation providers to grow the treatment capability and capacity in Washington State. In order to do this we need to secure community support and grants to cover the cost of providing this resource.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, It is hard to come up with good questions to ask people


Hope Vision Foundation

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Hope Vision Foundation

Board of directors
as of 03/21/2023
SOURCE: Self-reported by organization
Board chair

Dr. Erin Seefeldt

Evergreen Eye Center

Term: 2017 - 2023

Patrick Munson

Madigan Army Medical Center

David Rumer

Linda Wilder

Don Felthouse

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 3/21/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

Transgender Identity

Sexual orientation

No data


Equity strategies

Last updated: 03/20/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.