HFC

Since 2012, HFC has been supporting families impacted by Alzheimer’s disease. HFC was created to inspire future generations to stand up and take action against Alzheimer’s, which has been historically considered “an old person’s disease.” Our legacy programs, including HFC Caregiver Respite Grants and Online Support Groups are free and geared to those families who otherwise could not afford these critical services.

Our founders, Lauren Miller Rogen and Seth Rogen, have leveraged their celebrity platforms to reframe Alzheimer’s, the only top ten cause of death that is still on the rise, as a disease that desperately needs national attention and action. HFC remains 100% aligned with our founding principles and is committed to changing the trajectory of Alzheimer’s disease through prevention and brain health education, while also providing critical support to families impacted by the disease today. We are excited to move forward with humor, innovation, and science.

HFC seeks to:
Be an informative and comforting resource for families at any point in their Alzheimer’s journey;
Create an environment where we learn to actively care for our brains; and
Raise the visibility of HFC as an innovative leader in the Alzheimer’s space.

HFC is changing the trajectory of Alzheimer’s and dementia through empowering people with the tools, knowledge and skills to take care of their brain health while also providing critical support to families impacted by the disease.

HFC seeks to drive awareness and inspire changing by ending the shame, secrecy and stigma associated with Alzheimer’s disease. Building on HFC’s celebrity ties, the organization is a nationally-visible entity that effectively brings Alzheimer’s discussions into a variety of popular culture platforms.

HFC provides care for caregivers and seeks to transform the caregiving experience for young people and families impacted by Alzheimer’s disease. HFC supports family caregivers throughout their Alzheimer’s caregiving journey by providing free and tailored services focused on emotional support, respite, skillbuilding, coaching, and brain health education. Two of HFC’s most robust ongoing care programs are our Alzheimer’s and Dementia Care Grant Relief program, which provides free, professional respite to families caring for loved ones with Alzheimer’s and other dementias; and our online Caregiver Support Groups, which are facilitated by licensed social workers and provide a safe, virtual space with opportunities to connect, learn, share, laugh, and build relationships

HFC aims to be a leading voice in brain health education & Alzheimer’s prevention for young people and is committed to raising awareness about preventing cognitive decline. HFC’s new digital platform, HFCUniverse, is focused on generating broad scale awareness and educating young people about brain health and prevention. The goals are to: 1) identify the disease earlier in the process, 2) reduce stigma by encouraging open discussion and 3) reduce incidence or delay onset through prevention education. Our proprietary digital coursework, created in partnership with the nation's only Alzheimer’s prevention clinic and headed by renowned physician, Dr. Richard Issacson, was featured in the prestigious journal Neurology, the journal of the American Academy of Neurology, for our joint efforts to test the efficacy of online Alzheimer’s education.


HFC invests in Brain Health Prevention and Education and supports promising experts in the field. HFC’s research funding strategy focuses on innovative and promising prevention focused research. At HFC, we are committed to supporting future research and projects that advance the understanding and effectiveness of Alzheimer’s prevention among people aged 50 and younger, including brain healthy lifestyle interventions so that one day we can prevent or delay onset.

HFC aims to support family caregivers throughout their experience of Alzheimer’s and related dementias (ADRD) by providing free and tailored services focused on emotional support, respite, skillbuilding, coaching, and brain health education. Two of HFC’s most robust ongoing care programs are our Alzheimer’s and Dementia Care Grant Relief program, which provides free, professional respite to families caring for loved ones with ADRD; and our online Caregiver Support Groups, which are facilitated by licensed social workers and provide a safe, virtual space with opportunities to connect, learn, share, laugh, and build relationships. HFC is the only national non-profit organization that offers full-service grants for lengthy sessions of respite care. Ranging from three to six months, HFC grants, in partnership with Home Instead (a leading national provider of professional in-home care), place professional caregivers in the home, giving family caregivers time off for self-care, essential tasks, and critical social connection. HFC’s online support groups bring together an intergenerational cohort of participants at different stages in their caregiving trajectories. These groups are a rich source of shared knowledge and learning. By improving the caregiver’s quality of life, the quality of patient care is also elevated, benefiting everyone involved.
HFC remains committed to scaling our growth by focusing on and engaging young people, an under-represented and often overlooked group in the Alzheimer’s space. Through our celebrity platform, we are creating a social movement designed to destigmatize Alzheimer’s and other dementias and educate the public about the importance of living a brain healthy life. In partnership with the nation's only Alzheimer’s prevention clinic embedded at New York Presbyterian-Weill Cornell Medicine and spearheaded by renowned physician Dr. Richard Issacson, HFC has created digital coursework led by “Professor Seth Rogen.” Designed for high school, college, and medical students, the courses aim to change knowledge, attitudes, beliefs, and behaviors through evidenced-based, proven educational modules. Through HFC’s recently launched digital platform, HFCUniverse, thousands of young people across the country will be able to access our proprietary and innovative brain health education digital coursework.

HFC’s mission is to care for families affected by Alzheimer’s disease today, activate the next generation of Alzheimer’s advocates, and be a leader in brain health prevention research and education. Since 2012, HFC has been bringing light to Alzheimer’s through its signature celebrity events and direct service programs designed to support families impacted by the disease. Founded by actors, writers, and producers Lauren Miller Rogen and Seth Rogen, HFC first operated as a fund within the Alzheimer’s Association. In 2017, HFC received its own 501(c)(3) status, positioning the organization as a leader in the Alzheimer’s landscape. HFC’s professional staff, in collaboration with an expanding Board of Trustees, Science Advisory Board, and Care Advisory Board, are now focused on driving broad-scale awareness, activating young people in the fight against Alzheimer’s and delivering significant impact for families facing this disease today through its innovative programming. HFC’s In-Home Care Grant program and Online Support Groups are giving hope and relief to families who currently have a loved one with Alzheimer’s or other dementia. HFC is also invested in prevention as the current and most promising cure for Alzheimer’s and, to this end, engages and educates young people about living a brain healthy life. To date, HFC has raised more than $15 million dollars, organized nine variety shows, a large-scale carnival, and two virtual game shows. HFC has awarded more than 360,000 hours of respite care; offers over 20 free, online support groups for caregivers, funds cutting-edge prevention research, and engages young people in raising awareness, storytelling and brain health education. Additionally, HFC runs expanded caregiver resources and programs, including virtual book clubs, drop-in support groups, caregiver wellness webinars, and more. HFC continues to increase its public reach through active social media accounts and special digital events, including Instagram Live interviews with high profile figures such as Yvette Nicole Brown, Sean Hayes, Dr. Lisa Mosconi, Kevin Curry, Ben Robinson, and Sarah Rafferty. In 2020, HFC reached over 260,000 people through its programs, events, and social media platforms.

HFC’s 2021 impact study revealed that 85% of caregivers felt their care grant was “helpful,” “very helpful,” or “extremely helpful” in meeting their needs and 91% said the respite time helped them manage their stress. Of those who participated in HFC’s support groups, 80% of caregivers said the support groups were “helpful,” “very helpful,” or “extremely helpful” in learning both how to provide better care and about Alzheimer’s or other dementia and 79% felt more emotionally prepared to provide care as a result of the support groups.