Main ST

Improving the quality of life

PITTSBURGH, PA   |  https://www.themainst.org/

Mission

Main ST, an IRS approved 501 c 3, was founded in 2017 by DeLoJe LLC to address its social responsibilities. Main ST is invested in increasing equitable community commerce for the underrepresented through the improvement of multimedia technology competencies, helping these challenged community-based economic suppliers be fruitful within their own communities as well as be recognized as contributors in the region’s economic development and innovative initiatives.

Ruling year info

2019

Executive Director

Ms Lori Y. Rue

Main address

4817 CHATSWORTH ST

PITTSBURGH, PA 15207 USA

Show more contact info

EIN

82-2405128

NTEE code info

Youth Development Programs (O50)

Community Improvement, Capacity Building N.E.C. (S99)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The We Are Open strategy addresses challenges underrepresented small community-based businesses and organizations have in attaining affordable multimedia services and products that allow them to attain economic equity to compete and remain operational through good marketing and branding of their services and products. Tech Innovation strategy currently prioritizes the following needs and issues as it relates to our partners’ afterschool career exploration programming needs and the region’s workplace inclusiveness issues  the existing disparity issues related to equity in the region’s STEM workforce  the need for culturally responsive programming that counteracts racist or discriminatory micro messaging Pulsus Digital Arts strategy addresses the need of Black working Artists to equitably market and sell their art. Its a platform that allows them the freedom to showcase their cultural expression based on their experiences and the experiences of their communities, while making money

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

We Are Open -Multimedia, Technology and Marketing / Branding Services

Underrepresented small community-based businesses and organizations need opportunities that allow them to attain economic equity - In order to compete and stay operational, businesses require good marketing and branding of their services and products. However, these services can be expensive and with limited resources small community-based businesses are hampered in their ability to purchase these fundamentals.

Main ST developed the We Are Open strategy to address challenges these underrepresented businesses have in attaining affordable multimedia services and products. Due to the pandemic, current focus is on helping these businesses adapt to operate in today’s environment by providing access to online tools and resources, such as a platform to host their services or products or transitioning to virtual operations.

Population(s) Served
Ethnic and racial groups
Economically disadvantaged people

Minority youth need opportunities that prepare them to be part of the economic growth occurring in our region - In order to strengthen our communities and increase workplace inclusiveness, we need to work with school and youth serving organizations to prepare a new generation of minority youth to be work ready economic innovators in the multimedia technology industry. Our Tech Innovation strategy currently prioritizes the following needs and issues as it relates to our partners’ afterschool career exploration programming needs and the region’s workplace inclusiveness issues. Tech Innovation
 Addresses challenges with participating in afterschool programming during the COVID-19 pandemic
 Addresses disparity issues related to equity in the region’s STEM workforce
 Provides culturally responsive programming that counteracts racist or discriminatory micro messaging

Population(s) Served
Adolescents
Economically disadvantaged people

Black working Artists need support to equitably market and sell their art. A platform that allows them the freedom to showcase their cultural expression based on their experiences and the experiences of their communities, while allowing them to make money.

Although progress has been made to be more supportive of black artists, data shows there still remains a question of equity and inclusivity. The art ecosystem still remains predominately a white space - most American Artist who successfully make a living from selling their art are white, while the curators, museums, galleries and other venues that set the standard for art are mainly white owned, operated and staffed (Among 18 major U.S. museums, 85% of artists featured are while, while 87% are men, according to 2019 Study by Williams College).

And because of the lack of black representation within this system, when it does come to exhibiting black art, these platforms usually base their selection of which black artists to display on their comfort and viewpoint.

Beyond building inclusivity within these structures, we need to transform the structural landscape to combat this historical inequity. One way is to increase black operated platforms that identify with black artists experiences and can provide them cultural support.

Working with other black art organizations, PD Arts Collective will provide multimedia, technology and marketing / branding support that provides equitable economic opportunities for black artist to promote, showcase and sell their art.

Population(s) Served
Artists and performers
Ethnic and racial groups

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

To increase our social impact, our goal is to improve the region’s economic inclusiveness by creating equitable economic opportunities for those who are underrepresented to increase their economic capacity in order to have dignified, productive and creative lives.

The goal of We Are Open strategy is to provide underrepresented businesses with affordable multimedia services and products.

The goal of Tech Innovation is to strengthen our communities and increase workplace inclusiveness, by working with schools and youth serving organizations to prepare a new generation of minority youth to be work ready economic innovators in the multimedia technology industry.

The goal of Pulsus Digital Arts Collective is to work with other black art organizations to provide multimedia, technology and marketing / branding support that provides equitable economic opportunities for black artist to promote, showcase and sell their art.

Working with DeLoJe’s production house, Pulsus Digital as well as other partners, we will build multimedia creative and technical capacity of the underrepresented as a means to improve their impact and reach in order to equitably economically and culturally strengthen our communities.

Using our production expertise, we will provide multimedia technical and technological support to help our customers increase their marketing capacity, that will showcase and promote what they do.

We will work with customers to identify areas of multimedia growth or goals through assessment of needs; create unique effective messaging/media that shares value, maximizes engagement, and improves multimedia operational efficiency; and, train and educate (build multimedia competency) to maintain newly attained level of efficiency.

We will inspire youth to develop skills, aspirations and capabilities in the multimedia industry.

We will prioritize the development of youth who, as adults, are categorized as underrepresented in STEM jobs (the socioeconomically effected, females and blacks)

We will counteract issues that contribute to inequities in the STEM by focusing on providing positive micro-messaging, programming facilitated by staff who represent the demographic of youth we served, developing youth’s individual capacity, and improving their perspectives and values as it relates to STEM/STEAM.

Main St staff have what it takes to get the work done.

Our producers, former Urban League youth participants and staff, who, as a result of their STEM learning experiences, are now experts in the local multimedia industry (https://www.deloje.com/pulsus-digital).

As highly proficient experts, Main ST producers have the required skills, abilities, and knowledge essential to the work that we do. As multimedia Producers, they process extensive knowledge and technical skills in using equipment, providing production and digital services, and training others. Their technical work experience includes photography, video production, audio visual work, website development and design, and graphic design. They have done extensive work in multimedia production and technology services. We have successful helped build multimedia technological and technical capacity for numerous small businesses and organizations, increasing their ability to operate and expand.

As professionals, our producers have successfully provide local businesses and organizations with expert multi-media services. Our list of clients include Pittsburgh Arts and Lecture (5 years of multimedia technology support), Gregg Kander / https://ohringerarts.com/ (website development and design), Braddock Water Authority (IT support and website development and design), Kelly Strayhorn Theater (3 years of IT support and multimedia services), The Legacy Arts Project (5 years of youth programming design and implementation and multimedia services), Larimer Consensus Group (photography and graphic design), Community Kitchen (IT support and photography), Talk Magazine (2 years of photography, multimedia services and technology support), United Black Book Club of Pittsburgh (COVID19 multimedia services and digital tech support), Tina Calabro/ADA for All - Allegheny County and Pittsburgh (COVID-19 digital tech support), Baker Wells House (Podcast producing and digital tech support).

Main ST’s executive director, Lori Rue has been involved with youth development associations on a local, state, and national level since 1998. She has conducted various degrees of youth programming throughout Pennsylvania. As a leader in the field, she has served on youth development boards, presented at national conferences, and received recognition for her work. She currently serves as a member of the PSADYN Steering Committee for Quality Youth Programming. Additionally, as Main ST leadership, she has the required skills and capabilities for organizational management overseeing administrative and fiscal responsibilities associated with nonprofit operations. Her most recent positions include Project management at the Urban League of Greater Pittsburgh and the Braddock Water Authority.

Main St / DeLoJe has the fiscal and organizational capacity to govern and deliver the proposed program. We have a solid track record for fiscal oversight, managing payroll, and program accounting.

Concentration has been on building organizational capacity to operate services and programming full time. In 2019, we focused on internal organizing (i.e., administration structure, service and program development and strategic planning. In 2020, we are focusing on resource development and fundraising for our three programming areas: We Are Open, Tech Innovation and Pulsus Digital Arts Collective.

Establishing Partnerships is an important part of our approach. Partnerships with schools, organizations and businesses that share our vision and who can contribute vital resources is critical to achieving our outcomes. The executive director has worked to establish partnership relationships and secure letters of commitment or memorandums of understanding from 2-3 schools / organizations in Allegheny County before October 2020.

As of September 28, 2020, partners to date include the Legacy Arts Project, Pittsburgh Public School District and Propel School District. Partner resources that have been committed so far include access to participants, devices for participants to engage virtually, some virtual services, database for collecting data, and physical sites for when it’s safe to conduct onsite in person programming.

Through We Are Open, we are helping businesses and organizations stay operational during the COVID-19 pandemic by providing virtual multimedia services. Our customers include The Baker Wells House (monthly podcast to stay connected to clients during the pandemic), GlobalPittsburgh (filming and hosting an online version of their annual award ceremony), Pittsburgh Arts and Lecture (streaming their Authors to School events) and Western Pennsylvania Disability History and Action Consortium.

Tech Innovation conducted weekly animation and coding classes for Legacy Arts Project and weekly stop motion animation classes for Propel Charter High Schools (NorthSide and Braddock Hills). Summer programming plans include hosting a 5 week Drone Academy for Propel School in Hazelwood and hosting a 6 week Stop Motion Animation session for campers at Legacy Arts Project.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Case management notes,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To make fundamental changes to our programs and/or operations, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    Based on feedback from our school partner and students, added an activity to our Tech Innovation programming.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection,

Financials

Main ST
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

Subscribe

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Main ST

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Marcella Brewer

Allegheny County

Term: 2017 - 2021

Georgetta Rue

DeLoJe LLC

Devone Ford

Braddock Water Authority

Linda Weil

Travel Agent

Lisa Franklin

Metro Chamber of Commerce

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/30/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.