GOLD2024

Main ST

Paving a path to wealth equity

PITTSBURGH, PA   |  https://www.themainst.org/

Mission

To operationalize economic equity, Main ST is committed to building the capacity of those who are underrepresented and challenged in achieving success within their business ecosystems as well as preparing a new generation to become economic contributors for inclusive participation in today’s economy.

Ruling year info

2019

Executive Director

Ms Lori Y. Rue

Main address

4817 CHATSWORTH ST

PITTSBURGH, PA 15207 USA

Show more contact info

EIN

82-2405128

NTEE code info

Youth Development Programs (O50)

Community Improvement, Capacity Building N.E.C. (S99)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2022.
Register now

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The factors of economic equity, inclusion, and justice were challenges for small Black businesses well before the pandemic. Wealth as it relates to the ability to generate it through the benefits of owning a business has always been challenging. But for Black people, the challenges are compounded by historical inequities. And while Main ST works with all kinds of small business to build their capacity, our priority is to help small Black enterprises. This is because Black Americans have never had an equal opportunity for business success. Major barriers to Black enterprise success includes unequal access to capital, inadequate business knowledge and know-how, the lack of access to support networks that can help navigate stages of the business journey, and the ability for owning accomplishments or not being taken seriously as business owners.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

We Are Open Services

PURPOSE
As stewards for equitable economic participation, Main ST’s aim is to build underrepresented enterprises capacity for achieving economic self-empowerment as well as economic success. Through We Are Open, Main ST increases the economic self-empowerment of the small underrepresented (primarily Black) community-based businesses by offering free or low-cost products and services to improve their business competencies for economic success. Tech Innovation works to increase the economic self-empowerment of the next generation through internships and programming that improves their economic mobility through knowledge and competencies.

Population(s) Served

The Tech Innovation Internships are Main ST’s way of strengthening communities through preparing a new generation to be economic innovators. Tech Innovation introduces youth to the multimedia technology industry through hands on engagement with drones, Photography, Videography, Animation, Stop Motion animation, and Website development/design.

Programming works to improve participants' work quality of life and their ability to make positive impact in their communities. We do this by building their multimedia technical and technological skills, increasing technological fluency and mastery, exploring multimedia as an industry and career options, improving self-awareness, self-identity, and confidence, increasing ability to collaborate and work as a team, strengthening problem solving skills and providing opportunities to apply these skills and showcase their talents.

Population(s) Served
Adolescents
Economically disadvantaged people

Black working Artists need support to equitably market and sell their art. A platform that allows them the freedom to showcase their cultural expression based on their experiences and the experiences of their communities, while allowing them to make money.

Although progress has been made to be more supportive of black artists, data shows there still remains a question of equity and inclusivity. The art ecosystem still remains predominately a white space - most American Artist who successfully make a living from selling their art are white, while the curators, museums, galleries and other venues that set the standard for art are mainly white owned, operated and staffed (Among 18 major U.S. museums, 85% of artists featured are while, while 87% are men, according to 2019 Study by Williams College).

And because of the lack of black representation within this system, when it does come to exhibiting black art, these platforms usually base their selection of which black artists to display on their comfort and viewpoint.

Beyond building inclusivity within these structures, we need to transform the structural landscape to combat this historical inequity. One way is to increase black operated platforms that identify with black artists experiences and can provide them cultural support.

Working with other black art organizations, PD Arts Collective will provide multimedia, technology and marketing / branding support that provides equitable economic opportunities for black artist to promote, showcase and sell their art.

Population(s) Served
Artists and performers
Ethnic and racial groups

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Related Program

Tech Innovation Economic Empowerment Internships

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of students with good social and leadership skills and self-discipline

This metric is no longer tracked.
Totals By Year
Related Program

Tech Innovation Economic Empowerment Internships

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

After 8 months of skill development 80% of the youth who complete the school program year will improve their social emotional skills by 50% as measured by their responses on the pre and post surveys.

Number of students at or above a 90% attendance rate

This metric is no longer tracked.
Totals By Year
Related Program

Tech Innovation Economic Empowerment Internships

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of students showing interest in topics related to STEM

This metric is no longer tracked.
Totals By Year
Related Program

Tech Innovation Economic Empowerment Internships

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

After 8 months of career education sessions, 80% of the youth who complete the program year will comprehend what is required to pursue a career in the regional multimedia technology workforce.

Number of children able to exercise appropriate control in independent and group activities

This metric is no longer tracked.
Totals By Year
Related Program

Tech Innovation Economic Empowerment Internships

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goal
Our theory for change focuses on working with collaborators (partners, stakeholders, and key leaders), in 7-10 years, through our capacity building activities we will increase economic equity for historically economically underrepresented small businesses and underserved communities.

Our goals
To Empower individuals within these communities and businesses with the necessary skills, knowledge, and resources to succeed.

To ensure meaningful progress towards our goals is being made, we will establish and track key performance indicators (KPI’s).

To create awareness about the challenges faced by historically underrepresented small businesses and underserved communities to garner support and engagement.

To influence policymakers and advocating for changes in legislation or policies that support economic equity is an effective way to drive systemic change.

To build a strong and engaged support network.

To join or form coalitions with like-minded organizations and initiatives, to leverage collective resources, expertise, and influence to tackle inequity issues more effectively.


Our goals and strategies
To Empower individuals within these communities and businesses with the necessary skills, knowledge, and resources to succeed. Capacity building activities will include training programs, workshops, mentorship opportunities, and access to relevant tools and technologies. By enhancing the capabilities of individuals, we can increase their changes of success and economic growth.

To ensure meaningful progress towards our goals is being made, we will establish and track key performance indicators (KPI’s). These KPIs align with the specific objectives of our capacity building initiatives and overall mission. We will regularly monitor and evaluate the data, which will help us identify what works best and what adjustments are needed.

To create awareness about the challenges faced by historically underrepresented small businesses and underserved communities to garner support and engagement. We will achieve this through public awareness campaigns, media outreach, and educational initiatives. By increasing awareness, we will mobilize more individuals and organizations to join our cause.

To influence policymakers and advocating for changes in legislation or policies that support economic equity is an effective way to drive systemic change. We will engage in lobbying efforts with relevant government bodies and decision makers to help shape the environment in which small businesses and communities operate.

To build a strong and engaged support network. This involves rallying support from various stakeholders, including businesses, community organizations, non-profits, and individuals who share our vision for economic equity. Collaboration and partnership will amplify the impact of our efforts.

To join or form coalitions with like-minded organizations and initiatives, to leverage collective resources, expertise, and influence to tackle inequity issues more effectively. Working collaboratively allows for a boarder reach and a more coordinated approach to address systemic challenges.

Our theory for changes encompasses a comprehensive approach to addressing economic equity for historically underrepresented small businesses and underserved communities. By focusing on individual capacity building, measuring progress through KPIs, raising awareness, lobbying for change, rallying support, and participating in collaborative efforts we aim to create lasting impact over the course of 7-10 years.

A major strength of our organization is our ability to be adaptable and flexibly, as we are aware we may encounter unforeseen challenges and opportunities during our journey towards equity and social change.

Values, Strengths and Assets:
o We connect (representation and reliability) - Main ST is representative of the people we serve. As a small black woman led organization, we can relate to those we serve. We connect with and understand the challenges faced by underrepresented individuals and businesses. This allows us to build trust and build meaningful relationships with the people we serve.

o We understand (expertise and experience) – Main ST has firsthand experience in overcoming challenges related to building capacity, generating revenue, acquiring staff resources, and securing suitable facilities. This expertise has positioned us to guide others through similar obstacles and help them achieve their goals.

o We care (empathy and care) – Main ST is genuinely cares about the success of individuals and is invested in preparing a new generation for economic participation either as business owners or leaders. Our compassion and dedication contribute to a supportive and nurturing environment that fosters growth and empowerment.

o We partner (collaborative approach) – Main ST understands the power of partnerships and actively collaborates with other organizations to expand the reach of equitable economic participation. Main ST has developed strong relationships and partnerships with various organizations, schools, and community stakeholders in the areas we serve. By working together with partners like the Mon Metro Chamber of Commerce, the Mon Metro Business Equity Initiative and JADA House International, we are able to leverage shared resources, knowledge, and networks to create a more significant impact. These connections allow us to access resources, funding, and support for our programs and services.

A major strength of our organization is our ability to be adaptable and flexibly, as we are aware we may encounter unforeseen challenges and opportunities during our journey towards equity and social change.

Ms. Rue and her leadership team have established their business in the Hazelwood neighborhood where she was born and raised. Ms. Rue has lived and worked in many of the communities where the Main ST participants live and work.

Ms. Rue and her team have extensively served communities for over 20 years. They have work with various teams and organizations to provided asset-based services and programming throughout Allegheny County. They work to create solutions that institute change. Some of the groups and communities the team have worked with or worked in include Hazelwood, Larimer, the City of Duquesne, City of Duquesne School District, Woodland Hills School District, Propel Schools, Pittsburgh Public Schools, Braddock Borough, Wilkinsburg, and Homestead. They have served on committees, associations, and boards to mobilize communities, reduce youth problem behaviors, and to advocate for and promote transformation.

Main St is a minority owned non-profit organization. Staff will resonate with project participants because Main St is a sm

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve

  • What challenges does the organization face when collecting feedback?

    Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Main ST
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Main ST

Board of directors
as of 01/18/2024
SOURCE: Self-reported by organization
Board chair

Devone Ford

Braddock Water Authority

Term: 2026 - 2021

Georgetta Rue

DeLoJe LLC

Devone Ford

Braddock Water Authority

Linda Conley Weil

Travel Agent

Lisa D Franklin-Robsinso

Mon Metro Chamber of Commerce / Mon Metro Business Equity Initiative

Terry Washington

Osoglam

Marcella Brewer

Allegheny County DHS

Dr. Patricia DeMarco

College Professor/Consultant

John Ward

Upward

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 1/18/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 07/26/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.