Settheexpectation

#SetTheExpectation

TUALATIN, OR   |  https://settheexpectation.org

Mission

We are dedicated to combating sexual and physical violence through raising awareness, giving and serving, education and direct engagement with coaches, students and athletes in high school, collegiate and professional athletic programs.

Notes from the nonprofit

We believe full participation in the SetTheExpectation campaign and programs helps foster safer and more respectful cultures within athletic departments.

Ruling year info

2018

Founder and President

Brenda Tracy

Main address

PO BOX 2660

TUALATIN, OR 97062 USA

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EIN

82-2427753

NTEE code info

Youth Development Programs (O50)

Other Youth Development N.E.C. (O99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Campaign PSA

Shifting attitudes and beliefs around issues of sexual and physical violence requires
reaching and educating Americans on a national scale. We plan to create a PSA that can be
seen during major sporting events such as the NCAA College Football Championship, NFL
playoffs and the NCAA Final Four. As a major televised PSA, the video content will convey
the messaging of the campaign while also engaging men and boys as the solution and
inspiring important conversations in households across America.

Population(s) Served
Adults

My name is Brenda Tracy, and I am the survivor of a gang rape by four college football players. Since coming forward with my story in 2014, I have solidified myself as one of the leading voices nationally on issues of sexual violence and was recently recognized as one of the most powerful women in sports by Sports Illustrated.
Research shows college athletes are 3x more likely to be involved in title IX cases for sexual violence than non-athletes. The NCAA has refused to make gender-based violence an NCAA violation, which means athletes found responsible by the legal system or a campus proceeding for actions - such as rape - are allowed to maintain their athletic eligibility, athletic scholarship and transfer to new schools. This makes gender-based violence prevention education in athletics extremely important.
Currently, college athletic departments are relying heavily upon consent and bystander trainings or “one time” annual speakers for gender-based violence prevention education, but even with these annual trainings, the rates of violence remain high. We have to make a pivot if we want to see meaningful change. As an educator, speaker and survivor who has been given access to nearly 100 athletic departments, worked with over 30,000 athletes and served on the NCAA Commission to Combat Sexual Violence, I have a unique perspective of how we can better engage and educate our athletes on issues of gender-based violence.

Through my nonprofit, SetTheExpectation, we are seeking grant funding to build a gender-based violence prevention education digital learning platform.

Goal:
To create safe and healthy cultures free of gender-based violence in athletics.
Learning Outcome:
Participants will increase their knowledge and awareness as it relates to themselves and others, and by way of their attitudes, beliefs and/or actions, participate in gender-based violence prevention.
Description:
The STE digital learning platform is made up of multiple video modules that build off of one another and span all four years of the student-athlete’s career. This framework encourages continuous, ongoing learning and allows for the content to delve into the intersectionality of gender-based violence topics such as trauma, racism, masculinity, healthy relationships, victim blaming, and more. At the extent possible, video modules will use real life examples and follow a “Netflix documentary style” theme to maintain user interest. Video modules are no longer than 30 minutes each which fits into the student athlete’s busy schedule and allows for the modules to be updated with relevant content as society evolves and changes. Each video module will be built in partnership with subject matter experts, with diversity and inclusion being made a priority. Modules will require interaction by the user, but instead of simply regurgitating information and facts, users will engage in scenario-based interactions that force them to think about what they are thinking about, examine their own personal biases and explore the way they move through the world.
Example:
Trauma is one of the ties that binds most of humanity. All of us have experienced some sort of trauma. Whether acute or complex, there are few of us who have not experienced the traumatic loss of a loved one, illness, injury, assault, abuse or other experiences that have written on the wall of who we are, who we become and how we interact with others and the world. Given that trauma is such an important topic, and is inextricably connected to the survivor experience, it is where we start with year one of the learning platform.

Year One Outline:

I. Introduction (Week 1)
a) Welcome
b) Course Description
c) Brenda Tracy's Story
d) Definition Guide
e) Introduction to STE

II. The Basics (Week 2)
a) Betrayal Trauma Theory
b) Cultural Betrayal Trauma Theory

III. Types of Trauma Part 1 (Week 3)
a) Racial Trauma
b) Intergenerational Trauma
c) Vicarious Trauma

IV. Types of Trauma Part 2 (Week 4)
a) Childhood Trauma
b) Acute, Chronic, Complex Trauma

V. How Victims & Survivors Are Impacted (Week 5)
a) Neurobiology of trauma
b) Victim Memory
c) Victim Behavior
d) PTSD and Mental Health

VI. Poor Responses from Perpetrators and Institutions (Week 6)
a) DARVO- Deny, Attack, Reverse Victim & Offender
b) Institutional Betrayal & Enablers

VII. Supportive Responses (Week 7)
a) Institutional Courage
b) Bystanders & Upstanders

VIII. Wrap Up (Week 8)
a) Summary
b) STE Call to Action
c) Closing Message from Brenda Tracy

Finding Help - Resources
a) National Helpline Information
b) Local Helpline Information (optional)
c) Campus Helpline Information (optional)


Pilot Programs:
Stanford University Football
University of Texas at San Antonio - Athletic Department
College Gridiron Showcase - Players and Staff

Reach:
The NCAA, NJCAA and NAIA regulate approximately 570,000 student athletes from up to 2,068 North American institutions and conferences.

Population(s) Served
Age groups
Sexual identity
Health
Ethnic and racial groups

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Case management notes, Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We knew that building a scalable digital learning platform was necessary to find real change in addressing issues of sexual physical and dating violence. While building out this project for over a year and a half, we met with educators, researchers, Ph.D affiliates, athletic departments and students. This research we did on our end, made us readjust and create a brand new digital working platform that would be engaging and meaningful. We listened, learned and internally made sure to reach out to subject experts in this space.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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  • Analyze a variety of pre-calculated financial metrics
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Settheexpectation

Board of directors
as of 11/19/2020
SOURCE: Self-reported by organization
Board co-chair

Jackie Swanson


Board co-chair

Christopher Graves

Sarah Fine

Secretary

Becky Luther

Treasurer