Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Campaign PSA
Shifting attitudes and beliefs around issues of sexual and physical violence requires
reaching and educating Americans on a national scale. We plan to create a PSA that can be
seen during major sporting events such as the NCAA College Football Championship, NFL
playoffs and the NCAA Final Four. As a major televised PSA, the video content will convey
the messaging of the campaign while also engaging men and boys as the solution and
inspiring important conversations in households across America.
SetTheExpectation Digital Learning Program
What Does It Look Like:
Trauma is one of the ties that binds most of humanity. All of us have experienced some sort of trauma. Whether acute or complex, there are few of us who have not experienced the traumatic loss of a loved one, illness, injury, assault, abuse or other experiences that have written on the wall of who we are, who we become and how we interact with others and the world. Given that trauma is such an important topic, and is inextricably connected to the survivor experience, it is where we start with year one of the learning program.
For Year 1 - there will be 8 video modules covering topics such as;
Week 1- Introduction
Week 2- The Basics of Trauma
Week 3- Types of Trauma Part 1
Week 4 - Types of Trauma Part 2
Week 5- Poor Responses from Perps
Week 6-Victim & Response Impact
Week 7-Support
Reach:
College Students: The NCAA, NJCAA and NAIA regulate approximately 570,000 student athletes from up to 2,068 North American institutions and conferences.
Set The Expectation Champions
We believe in the power of sport to transform communities and through the Set The Expectation Champions initiative we are partnering professional athletes with community agencies who serve families and survivors of sexual assault and domestic violence. Founded by Set The Expectation NFL Ambassador, James Smith-Williams, the Champions program successfully launched in Washington, DC in 2021 and we are set to launch in Los Angeles fall 2022.
Our Set The Expectation Champions Program is focused in the Washington D.C. area. They serve the DC Coalition Against Domestic Violence, My Sister’s Place, DC Volunteer Lawyers Project and CASA for Children of DC.
The Champions helped raise $100K for programs and served over 2,000 children.
$75K went directly to local Washington DC programs to use the money for the most needed projects. $15K went directly to buying items to support local DC drives and events.
Expansion and staffing for this program is key.
Where we work
External reviews

Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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What significant change resulted from feedback?
We knew that building a scalable digital learning platform was necessary to find real change in addressing issues of sexual physical and dating violence. While building out this project for over a year and a half, we met with educators, researchers, Ph.D affiliates, athletic departments and students. This research we did on our end, made us readjust and create a brand new digital working platform that would be engaging and meaningful. We listened, learned and internally made sure to reach out to subject experts in this space.
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Settheexpectation
Board of directorsas of 09/20/2022
Jackie Swanson
Christopher Graves
Michelle Uzeta
Deirdre Gill
Treasurer
Leigh Gill
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as: