Wings for Widows
Guiding Widows to Financial Wellness
Programs and results
What we aim to solve
According to the 2010 census data, 9% of the female population are widowed with almost one-half of adult women widowed by age 74. Widows outnumber widowers by four to one. Clearly, the need for widows to live, survive, and thrive following the loss of a spouse is considerably greater for women than men. It is common for one of the spouse's to have taken the backseat regarding household finances, banking, and investments, for most if not all the marriage - most often this is the woman. Therefore, there may be many financial duties to learn and/or to take control of as a new widow. During one of the – if not the – most difficult and stressful events in a woman’s life, there is still an estate to settle, bills to pay, benefits to obtain, and numerous issues to address that seem overwhelming. Joint decisions are now her own. Who can she trust in this greatest time of need? Who can she turn to with financial or legal or tax questions? How does she avoid victimization?
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Financial Coaching for Widows
This program provides financial coaching to new widows experiencing financial trauma by pro bono CFP financial coaches.
WidowWise University
Our education program is our self-paced curriculum that will help educate, empower, build confidence, and renew hope for the next chapter is a widow or widower's life. "The New Widows' Guide to Financial Wellness" is a comprehensive, self-paced online tool offering 51 carefully crafted lessons spread across 10 essential topics. The course addresses the unique financial challenges faced by widowed men and women. Each lesson combines engaging reading materials, informative videos, and practical downloads including worksheets, articles, and vital checklists. The course serves as a bridge, guiding participants from the initial chaos and confusion of widowhood to a place of financial empowerment. It provides the tools and knowledge necessary to make informed decisions about estates, benefits, investments, and day-to-day financial management. Participants can progress through the materials at their own pace, allowing them to balance learning with the emotional demands of their circumstances.
Where we work
Affiliations & memberships
Charities Review Council 2024
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of clients served
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls, Adults
Related Program
Financial Coaching for Widows
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Our clients are the "newly widowed," defined as a widow experiencing the loss of a spouse within 24 months.
Number of one-on-one coaching sessions
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
We provide a number of services, including full-service one-on-one financial coaching for widowed people nationwide.
Number of new website visitors
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The website became active in March 2018, and was upgraded later in the year for 2019. We did not begin using this metric until 2019.
Number of volunteers
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Our volunteers are comprised of experienced widowed people and financial professionals. We also include our board members.
Hours of volunteer service
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
We began tracking this in 2019. Estimate used for 2018.
Total dollars received in contributions
This metric is no longer tracked.Totals By Year
Population(s) Served
Women, Men, Low-income people, Military personnel, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Donor contributions.
Total dollar amount of grants awarded
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Veterans, Low-income people
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Grants awarded.
Number of Facebook followers
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Social media reach.
Number of widows completing the 3-Minute Financial Wellness Check survey.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Women, Men, Low-income people, Veterans
Related Program
Financial Coaching for Widows
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
This progress check can be taken by any widow at any time, but was designed to check on the progress of a widow following her loss. The algorithm provides a score that is provided to the widow.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Wings for Widows fills an important and long over-looked need in the recovery of new widows as they transition from heartbreak and loss to a future of hope and possibility. Our proprietary services help relieve financial stress and worry so that the widow can focus on her grief. We provide a critical component in the greiving process.
If nearly 1,000 widows are being created a year in our 8 most populated counties in Minnesota, ranked 21st in the U.S. by population, there are tens of thousands of widows being created each year across the U.S. Our goal is to assist the widows in our local geography, but eventually to assist new widows across the U.S., with a presence in all major markets.
What are the organization's key strategies for making this happen?
Wings for Widows provides one-on-one counseling to new widows. Every person’s situation is different, so each receives counseling tailored to her circumstances. Generally, we help “organize, prioritize, and stabilize” her financial situation.
Wings for Widows provides a thorough review and assessment of a widow's financial situation encompassing nine areas: financial, legal, tax, health insurance, life insurance, property and casualty insurance, social security, household administration and charitable gifting. We make sure the decedent's estate is settled and asset ownership is transferred.
We provide each widow personalized plans of action – a “roadmap” of essential must-dos and important tasks. Then we empower our widows to use their roadmap, and move from financial uncertainty to financial order. In doing so, she gains clarity, control, and confidence.
For instance, there’s a “benefits clock” that begins ticking the day a spouse dies. We work efficiently to ensure all benefits are filed for, or obtained, by the deadlines. We make sure the necessary bills get paid, work to protect credit scores, and help clients guard against identity theft. We review insurance policies - life, home and auto - and provide recommendations to ensure the widow and her loved ones are protected. We ensure that there is continuity of healthcare coverage, and explain all of the options.
Wings for Widows is most effective working with widows who have lost a spouse in the past 18 months. We “meet widows where they are,” and work at their pace. This means that we may work with one widow a few months after the funeral or we may not work with a widow for twelve or more months after her loss. Some widows are in a hurry to “clear the fog,” and get their financial house in order. Others can’t bear to deal with the list of to-do’s for months after the loss, and it may take a year to get her comfortably back on her financial feet. Our process is accommodative to widows across the spectrum.
What are the organization's capabilities for doing this?
To our knowledge, Wings for Widows is the only public charity in the U.S. providing financial counseling to new widows at no cost. We are an all-volunteer organization with a passion and commitment to serve our widow clients and their families. Wings for Widows was founded by an experienced financial advisor who has been working with women in transition for the past decade.
We use our Meet-Assess-Consult-Refer™ process for working with new widows that includes the following;
1. When we are first contacted by a widow we encourage her to take our 3-Minute Assessment. The survey is accessed from the website, or the widow is provided the link. The benefit to the widow is that she is provided a score and corresponding advice; the score will fall into one of three ranges and specific advice is assigned to each score range. The lower her score the more value we may provide.
2. We use a team approach with new widows. Our dedicated team of volunteers are passionate about helping widows through this challenging transition. The first team member is a Certified Financial Planner™ professional, knowledgeable about a wide range of financial topics including financial planning principles, education planning, risk management, insurance, investments, tax planning, retirement planning, and estate planning. He or she has experience with gathering information, analysis, and developing, communicating, implementing and monitoring recommendations. These qualified professionals must meet rigorous qualifications to earn their designation and must complete ongoing education and ethics training. This team member has estate settlement experience and a giving-heart to ensure you receive the one-on-one counseling widows need. The second team member is an experienced widow - someone who has walked the same painful path. Someone who might have made mistakes early on and desperately wants to help new widows from making similar mistakes. Her role is "case manager" who will meet with new widows initially, attend each working meeting, and then monitor her progress until she's back on her financial feet.
3. Widow data, beginning with their first call through the duration of our services (“engagement”), is captured with our secure, cloud-based CRM. The intake team meets with her initially to ensure fit, outline expectations and answer any questions. Financial Coaches and Widow Advocate are assigned, and an Action Plan is provided for the widow to work through. In between meetings, the team is available to answer questions and help keep her on track. Assistance beyond what we provide can be provided at any time using our Referred Services Directory; these service providers have been highly vetted.
What have they accomplished so far and what's next?
Wings for Widows was founded January 8, 2018 and most of that year was spent developing our proprietary tools and processes. We began working with our first widow in October 2018. This year we are on track to serve 200 widows.
The COVID pandemic caused us to work virtually with widows and allowed us to reach widows across the country. In 2021, our team of volunteers has quadrupled. We were able to help widows all across the country.
This year, our organization partnered with the Foundation for Financial Planning. Fund raising has become a central focus to help us add the employees we need to maintain the excellence of our services.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals, To understand where DEI can be incorporated in our organization
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Wings for Widows
Board of directorsas of 08/21/2024
Tammy Block
Tamara Block Law
Term: 2023 - 2025
Mark Storozum
Tamara Block
Chris Bentley
Maureen Revak
Herb Knoll
Jean Jones
Jo Nelson
Angi Kyllo
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 08/21/2024GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.