Latina Circle Inc.

ADVANCING THE NEXT GENERATION OF LATINX CIVICALLY ENGAGED AND EMPOWERED LEADERS

aka Amplify Latinx   |   Boston, MA   |  https://amplifylatinx.co

Mission

Amplify Latinx is a Massachusetts nonprofit organization of professionals, entrepreneurs and advocates across sectors who seek to grow professionally and in their civic and political engagement in order to ultimately drive greater equity for the Latino community. We are primarily focused on issues and opportunities in the state of Massachusetts while recognizing our approach has relevance in the region and at the national level. Our mission is to build Latinx economic and political power by significantly increasing Latinx civic engagement, economic opportunity and leadership representation across sectors. Our vision is a full representation of Latinos in decision-making roles across sectors resulting in economic and political equity for all Latinx.

Ruling year info

2019

Executive Director

Mrs. Rosario Ubiera-Minaya

Main address

200 Portland Street, Suite 500 c/o WeWork

Boston, MA 02114 USA

Show more contact info

EIN

82-4167948

NTEE code info

Civil Rights, Social Action, and Advocacy N.E.C. (R99)

Alliance/Advocacy Organizations (S01)

Community Coalitions (S21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Latinos are the fastest-growing community in Massachusetts representing over 11% of the population, and 20% of Boston’s residents. A 2019 report by the Gaston Institute projects the Latino population in MA to grow to 1.15 million by 2035, representing 15%. They have a median age of 27. Thirty percent of the Latino population is under 18 and is the only youth segment expected to grow in the next 10 years according to the MA Commissioner of Higher Education. This means that for one white person who retires, two Latinos enter the workforce. Despite their growth in numbers, recent data also shows that Latinos face significant opportunity gaps. For example, Latinos in MA face the largest income and wealth gap in the country. Latina women have the largest gender pay gap earning only 53 cents compared to the $1.00 earned by white men. The Commonwealth needs a trusted organization that can unify the diverse, Latino community with the broader political, civic and business sectors.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Leadership Representation

Amplify Latinx is advancing influential, Latinx leaders by recommending and championing them for highly visible leadership opportunities, including elected and appointed positions, boards and commissions, and executive roles in academia, non-profits, and the private sector. Our leadership programming, including our Cafecitos networking series, provides mentoring, championing and visibility of these rising Latinx leaders to rapidly advance them into leadership positions. Annually, we recognize at least 50 individuals who are poised for boards, elected office or C-suite roles.

Population(s) Served
Ethnic and racial groups
People of Latin American descent

AmplifyLatinx launched the PowerUp Latinx Business initiative in 2018, a first of its kind collaborative, Latinx-led movement focused on activating MA’s untapped economic potential by increasing growth and economic opportunity for Latinx-owned businesses. PowerUp’s mission is to create visibility for Latinx-owned businesses, meaningfully connect them to existing resources, and support their pathway to scale. The PowerUp Initiative has four goals: (1) identify growth oriented Latinx-owned businesses; (2) facilitate connections through an online business directory; (3) foster relationship building and access to existing business resources; and (4) advance a policy agenda focused on driving economic opportunity and growth for Latinx businesses through capital access, technical assistance and contracting opportunities.

Population(s) Served
People of Latin American descent
Economically disadvantaged people

Latinos in Massachusetts represent the 11th largest statewide eligible voter population nationally, yet less than half are registered to vote. We’re increasing the civic participation of Latinos by working collaboratively with our partners to ensure that our community is being accurately counted in the 2020 Census, is engaged to vote, and has a voice by serving in decision-making roles within our state’s leading civic, business and non-profit institutions. Through our Amplify Conference, voter engagement campaigns and partner-driven, educational workshops, we’re activating young, rising leaders and established professionals to be civically engaged, empowered advocates for their communities. More importantly, we’re developing our policy and advocacy capabilities to advance systems change and coalition-building across multiple stakeholders in MA.

Population(s) Served
People of Latin American descent
Activists

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our vision is to be the leading voice and advocate for the Latino community to achieve economic and political equity for all Latinos in Massachusetts. Amplify Latinx is seeking to grow to 5,000 participants, increase Latinx voter participation and develop a shared policy agenda and accountability scorecard for the Latino community. As part of its growth, we will expand programming in majority Latino geographies in MA, including the North Shore, Merrimack Valley and Central Massachusetts.

Priority 1 - Organizational and Financial Sustainability
Priority 2 - Civic Engagement
Priority 3 - Leadership Representation
Priority 4 - Grow Amplify Network
Priority 5 - Programming
Priority 6 - Shared Policy Agenda and Accountability Scorecard

We have a full-time Executive Director, 9-member Board of Directors, 5-member Board of Advisors, 50+ volunteers, and 140 community partners to support our work. In just three years, Amplify Latinx has gained traction among Latinos and the broader civic engagement and business community as a key actor in the highly fragmented and under-resourced ecosystem of Latino-serving and/or Latino-led organizations.

Since launching in 2017, Amplify Latinx has gained traction among Latinos and the broader civic engagement and business community as a key actor in the highly fragmented and under-resourced ecosystem of Latino-serving and/or Latino-led organizations. We are now one of the largest conveners of the Latino community in the Greater Boston area with over 3,000 active participants and 140 business and community partners. Our partners support our broader goal of building a Latinx Power Coalition that will advance a shared policy agenda for Latino upward mobility. We promote civic engagement and leadership development by leveraging the resources, programming and collaborative strength of our coalition partners to rapidly expand our impact. Since our launch in 2017, we’ve hosted five collaborative conferences and 50+ convenings serving over 3,500 attendees; advanced 275 Latino leaders into leadership positions through our visibility campaigns and awards; supported the growth of over 100 Latino-owned businesses and hired our first executive director and support staff.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Our network represents a vibrant, diverse, and growing coalition of individuals, businesses, partner organizations and other stakeholders who believe the Latinx community should be represented in positions of power and influence to ensure greater economic equity for all. Our members believe in the power of connection and collaboration. By building an inclusive network and our social capital, we are strengthening our community and our ability to drive social justice. Our Intended Impact is to support the Amplify Latinx network of professionals, entrepreneurs and advocates across sectors advance into positions of power and influence professionally, civically, and politically.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We enaged our members through surveys and convenings to provide feedback on the challenges the COVID19 pandedemic has exarcebated for Latinx communities and encouraged them to share input for potential solutions. As a response we launched: - New virtual programming to support our Latino leaders on the front lines and a COVID-19 - Resources Guide to support our Latino community - Advocated for funding and technical assistance for Latino-owned businesses - Pivoted our programming to offer technical assistance to Latino businesses to apply for PPP loans other resources and grants - Became founding members of coalitions for racial equity and economic mobilty - Narrowed our focus and issues to develop a Shared Latinx Policy Blueprint by 2022

  • With whom is the organization sharing feedback?

    The people we serve,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

Latina Circle Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Latina Circle Inc.

Board of directors
as of 5/7/2021
SOURCE: Self-reported by organization
Board co-chair

Mrs. Betty Francisco

Boston Impact Initiative

Term: 2020 - 2022


Board co-chair

Mrs. Eneida Roman

Roman Law

Term: 2020 - 2022

Evelyn Barahona

The Boston Foundation

Betty Francisco

Compass Working Capital

Eneida Roman

Roman Law

Rosario Ubiera-Minaya

Amplify Latinx

Gonzalo Puigbo

People's United Bank

Eileen Alexopoulos

Blue Cross Blue Shield

Juana Matias

Mass Inc.

Adriana Campos

Cannabis Control Commission

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 05/07/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 05/07/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.