March for Our Lives Action Fund
Programs and results
What we aim to solve
In the days after the tragedy at Marjory Stoneman Douglas High School in Parkland, Florida, we knew we had to make sure that what happened to our community never happens again. We cannot allow one more person to be killed by senseless gun violence. We cannot allow one more person to experience the pain of losing a loved one. We cannot allow one more family to wait for a call or a text that never comes. We cannot allow the normalization of gun violence to continue. We must create a safe and compassionate nation for all of us.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Civic Engagement
In the summer of 2018, MFOL embarked on a 60+ stop bus tour to register and educate voters. As a result of MFOL's activism, young people turned out to vote in record numbers in the 2018 midterm elections and elected a gun safety majority to Congress for the first time. In the 2020 general election, MFOL focused its efforts to get out the vote among Gen Z and Millennial voters, many of whom went to the polls for the first time. Again, we saw a record turnout - young voters had an over 50% turnout rate for the first time in recent history, combined with an overall voter turnout of approximately 67% nationwide, the highest in over 100 years. In 2022, MFOL will continue to utilize content generation, providing resources, education and canvassing for young people via text/phone banks; virtual and in-person events; digital and social media content; webinars and trainings for youth organizers; and peer-to-peer outreach to encourage young people to vote.
Legislative Advocacy
Our legislative advocacy team works in statehouses across the country, and on Capitol Hill to help pass common-sense gun reform laws that save lives. Our young activists have called on Congress and the White House to hold the gun lobby & gun manufacturers accountable, address state & police violence, raise the standards of gun ownership, build a real democracy that works for all, and implement the power of the presidency to quickly enact life-saving laws. MFOL’s Legislative Advocacy team advances this agenda through testimonies, opinion pieces, organizing and various other tactics.
Judicial Advocacy
MFOL’s Judicial Advocacy Team (JAT) is a group of college students focused on defending the constitutional rights of young people, including the right to protest, vote and not be shot. In collaboration with other gun violence prevention organizations with a long history in the space, JAT’s work ensures we are adding a new, cogent perspective that serves the broader movement to end gun violence in America.
Artivism
We believe that we need to fundamentally shift America's relationship with guns, and art is one of our most powerful ways to break through. Our artistic projects bring young people into our movement who might not see themselves as traditional activists, but who have an essential role to play in our fight to save lives. To mark the four-year anniversary of our march on Washington, MFOL activists laid over 1,100 body bags on the lawn in front of the Capitol Building. The bags represented the more than 170,000 gun-related deaths since. Altogether they spelled “Thoughts and Prayers” to demand more than just empty words from politicians. March For Our Lives not only creates our own art installations, but we are also the fiscal sponsor of Change the Ref, an organization started by Manuel and Patricia Oliver who lost their son Joaquin in the Parkland school shooting and have created art on loss and gun violence throughout the country.untry.
Grassroots Organizing
MFOL was founded on grassroots organizing. For years ago when we marched on Washington, D.C., over 800 sibling marches took place around the world. Many of these sister marches helped spawn chapters in communities, highs schools, and universities in the United States. Before the pandemic, MFOL had 300 chapters of youth organizers in our network. However, the COVID-19 pandemic challenged and reshaped the way MFOL organizes. In 2020, MFOL transitioned to a distributed organizing method. This approach gives volunteers and chapters more agency and the ability to participate directly in the activities of our nationwide effort thanks to resources provided by the national
Where we work
Videos
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We’re a national youth-led movement to end all forms of gun violence in America. After the shooting in Parkland, FL, on February 14, 2018, we organized the largest protest against gun violence in history. Millions came together in Washington, D.C. and in 800 sibling marches around the world to protest our political leaders’ inaction. After those historic marches, we registered tens of thousands of new voters, shifted the legislative landscape, and expanded to more than 250 chapters across the country.
We released the Peace Plan, elevating the conversation on the need for a comprehensive plan to end America’s gun violence epidemic. Now, we’re entering the next phase for our organization and movement in a decisive time for our country. As gun violence continues to fill headlines and devastate communities, candidates are finally making plans to address this epidemic – and that’s because of our activism and energy. We’re going to mobilize young people to vote in 2020 in record numbers, once again.
We will continue to grow a movement that cannot be denied. Together, we will save lives.
What are the organization's key strategies for making this happen?
- Catalyze the highest young voter turnout in a generation by holding voter registration, education, and mobilization events throughout the year in partnership with allied organizations and by utilizing paid, earned, and owned media to increase young voter engagement.
- Build on legislative momentum at the state and federal levels by having our student leaders appear at legislative hearings, testify in support of bills, drive thousands of calls to lawmakers, and organize chapter advocacy efforts. We will continue to build our policy team and amplify the perspectives of young people experiencing the gun violence epidemic in the legislative process.
- Provide regular trainings and resources for our chapter members on organizing, legislation, public speaking, and more, including our second annual Our Power Youth Summit.
- Continue to build out our professional staff and develop organizational infrastructure.
What are the organization's capabilities for doing this?
March for Our Lives' student leaders have emerged as authentic, powerful voices in the fight for gun safety, and we work hard to center the voices and perspectives of communities most impacted by our gun violence epidemic. We have built organizational infrastructure and a model for growth through the development of our national chapter network and professional staff. We are governed by an experienced board of directors with experience across many industries and have a large base of support from individuals and organizations nationwide.
What have they accomplished so far and what's next?
Since our founding, we have played a leading role in spurring:
- the growth of over 250 youth-led local March for Our Lives chapters who advocate for gun safety and civic engagement nationwide
- a 79% Increase in young people who voted in the midterms from 2014 to 2018. 36% of all young people turned out to vote — the highest in a midterm election ever
- passage of over 100 new pieces of gun violence prevention legislation at the state level
- the defeat of NRA-backed candidates in 46 Congressional districts where young voters turned out in 2018
- a partnership with 200+ Mayors who joined Mayors For Our Lives to help get 800,000 people registered on National Voter Registration Day in 2018, an all-time record
Our policy team has built close relationships on Capitol Hill and in statehouses nationwide, and we’ve built a grassroots base that will keep fighting until the job is done. We will continue to push for federal and state-level policies to implement universal background checks, ban assault weapons, pass Extreme Risk Protection Orders, secure funding for community-based solutions, and more.
With the introduction of the Peace Plan, we are leading with a clear vision for a safer future. And we’ve accelerated the debate on effective solutions – Presidential and Congressional candidates are not only debating but endorsing the Peace Plan.
Gun violence disproportionately affects young people, and is a top issue for young voters. We are going to mobilize this nation’s youth to elect morally-just leaders that will take on the corruption that has caused this epidemic and with the courage to put lives ahead of corporate profits and campaign checks. And we will prepare young people to eventually become those leaders themselves.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
March for Our Lives Action Fund
Board of directorsas of 01/19/2024
Melissa Scholz
Trevon Bosley
Melissa Scholz
Aileen Adams
Sam Fuentes
David Hogg
Trevon Bosley
RuQuan Brown
Jaclyn Corin
Kei Kawashima-Ginsberg
Louise Firestone
Richard Parker
Mariah Cooley
Caroline McCarthy
Greg Weatherford
Michael Golden
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
Disability
Equity strategies
Last updated: 10/20/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.