SILVER2022

Natural Bridges Media

Many Voices, One Station

aka KSQD   |   Santa Cruz, CA   |  www.ksqd.org

Mission

The mission of the Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events that celebrate the uniqueness of Santa Cruz County.

Ruling year info

2018

Chair, board of directors

Ms Rachel Anne Goodman

Main address

P.O. Box 5551

Santa Cruz, CA 95063 USA

Show more contact info

EIN

82-4627723

NTEE code info

Media, Communications Organizations (A30)

Youth Development Programs (O50)

Community, Neighborhood Development, Improvement (S20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

KSQD-FM will serve an unmet need for local news and culture in Santa Cruz. Listeners miss the community radio station KUSP since it went off the air in August of 2016 because it helped them connect with news, arts and music unique to Santa Cruz. Although the area has many noncommercial radio stations, none is exclusively local in focus and branded with the Santa Cruz cultural brand. Listeners have limited access to local news and public affairs. Most online news focuses on national issues, not what is happening locally. We believe communities will be stronger and more resilient if citizens are well-informed about the issues affecting their lives. We also believe that by presenting the cultural treasures of the region to the listeners, we will improve support for the arts locally. People need to feel connected.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Radio Broadcasts

This is a list of current programs we will air:

Democracy Now!
Counterspin
Thom Hartmann
Laura Flanders
Making Contact
Economic Update w/ Richard Wolff
Ralph Nader Radio Hour
Reveal
The Kitchen Sisters Present
Ask Dr. Dawn
Talk of the Bay
First Person Singular
Narrative Species
Family Sparks/Chispas Familiares
Inside Education
What to Be
State of Mind
Unheard Voices
The Hive [poetry collective]
The Film Gang
Dream Journal
Katz on Dogs
Cruz News and Views
The Computer Man Show!
Reflections on Buddhism
Be Bold America!
Exploring Santa Cruz
Sustainability Now
The Cutting Edge — The Best of New Research at UCSC
Be Bold America
Puro Pulpo
Calamar En Salsa
Coast Ridge Ramble
Runs on Grassoline
Grateful Dead Zone
What a Week
Creative Bandwidth
Classical Tune-Up
A Classic Example
Monday Night at the Opera
Jazz Tracks
Giant Steps

Population(s) Served
Adults
Victims and oppressed people

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

KSQD audiences will be well-informed about the issues affecting their lives. Listeners will feel a sense of belonging because they can interact with a station that is responsive to their needs and interests. Broadcasts are primarily live and local and volunteer-hosted and produced. KSQD facilitates quality local journalism, information, culture, and music. KSQD will broadcast emergency alerts and updates. Listeners experience an open-door atmosphere where differing views are aired respectfully. KSQD gives a voice to individuals, groups, issues and music that have not been covered, making it an alternative to corporate media.

We are creating a network of locally-trained radio producers, podcasters, authors, poets, doctors, activists, grandmas and youth who represent different aspects of our community and are bringing programs that share their corner of the world with the rest of the community. We are also going to be present at community events so that people know they have access to the airwaves. We are building a broadcast and production facility where locals can get training in how to create media that has impact.

We have raised over $340,000 and are about to close a lease deal on studio space. We have a solid board of directors who are committed to and working hard to achieve our goals.

We have raised the funds to buy a radio license at 90.7, we have secured a studio location, we have trained and scheduled 114 community volunteers ready to go on the air as soon as we flip the on-air switch, we have located equipment we're ready to buy, and have built a website to house our audio podcasts.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve

Financials

Natural Bridges Media
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Natural Bridges Media

Board of directors
as of 02/25/2022
SOURCE: Self-reported by organization
Board co-chair

Ms. Rachel Goodman

Cabrillo College

Term: 2017 - 2019


Board co-chair

Mr. Edward Hearn

Hoge Fenton Attorneys

Term: 2017 - 2019

Mathilde Rand

Community Television

Diane Cowen

Santa Cruz Public Libraries

Linda Burman-Hall

Santa Cruz Baroque Festival

Sandy Stone

Engineer, Self-Employed

Tim Fitzmaurice

Lecturer, UCSC

Jane Weed-Pomerantz

Retired mayor

David Bean

Music Promoter

Tammi Brown

Musician

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/25/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/25/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.